It's All Poetry
by Nicole Cloutier
From marketing to spellcasting, words are humans' most powerful tool. So let's look at them with intention. In each episode, Nicole Cloutier is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it? Guaranteed to change the way you think about the words we use every day. Released every Thursday when in season. Sign up for free weekly marketing prompts at https://www.nicolecopy.com/prompts
Language
🇺🇲
Publishing Since
12/3/2023
Email Addresses
1 available
Phone Numbers
0 available
Recent Episodes
April 24, 2025
To leap, to quiver, to "dance!" (with Jess Grippo)
<p>What if dancing again could heal something you thought was unchangeable? In this episode, Jess Grippo joins Nicole to talk about dance as more than choreography. It’s expression. It’s story. It’s healing. Together, they explore how movement changes across a lifetime, what dance reveals about our inner world, and why it’s never too late (or too awkward) to start dancing again.</p><p><br /></p><p>Tune in to discover:</p><ul><li>The unexpected connection between tantrums and tap shoes</li><li>Does dance require music?</li><li>What “prescribed vs. improvised” says about how we approach dance (and life?)</li><li>How dance became a sacred ritual long before it was a performance</li><li>What happens when you stop waiting to be good and start moving anyway</li></ul><p><br /></p><p>A few quotes:</p><ul><li>“At that young age, I already felt that pressure of having to perform. And I did not like it.” – Jess</li><li>“The more experience we have, the more pressure we feel to be good. But sometimes, younger me just went for it.” – Jess</li><li>“It felt like if I could dance, it would change my life.” – Nicole</li></ul><p><br /></p><p>Resources & Links:</p><ul><li>Jess’s book: Dance with This Book – Available via <a href="https://www.jessgrippo.com/shop/dancewiththisbook" rel="ugc noopener noreferrer" target="_blank">jessgrippo.com</a></li><li>Watch the dance history doc Uprooted for more on jazz and resistance: <a href="https://uprootedfilm.com/" rel="ugc noopener noreferrer" target="_blank">uprootedfilm.com</a></li><li>Explore the 13-Day “Dance Again” series at <a href="https://youcandanceagain.com/" rel="ugc noopener noreferrer" target="_blank">youcandanceagain.com</a></li></ul><ul><li>Website: <a href="https://www.jessgrippo.com/" rel="ugc noopener noreferrer" target="_blank">jessgrippo.com</a> and <a href="https://www.youcandanceagain.com/" rel="ugc noopener noreferrer" target="_blank">youcandanceagain.com</a></li><li>Instagram: <a href="https://www.instagram.com/jessgrippo" rel="ugc noopener noreferrer" target="_blank">@jessgrippo</a></li><li>TikTok & YouTube: @jessgrippo</li><li>Join the Dance Again Studio: Online classes and creative challenges via her website</li></ul><p><br /></p>
April 10, 2025
"Focus" is a hearth, not a spotlight (with Christina Jones)
<p>Today I’m joined by the incredible Christina Jones—brand photographer, creative coach, and (fun fact) the first guest I’ve ever met in real life! Christina did my most recent brand shoot, and let me tell you… it was an unexpectedly emotional experience. There’s something deeply vulnerable about being the focus of the lens, and Christina held that space so beautifully.</p><p>In this episode, we unpack the word focus—in parenting, photography, business, and life—and how it can mean everything from presence to pressure to play. Plus, we get delightfully off-topic in the best way: Jenga, barre class, Instacart, and family dance parties all make an appearance.</p><p><br /></p><p><strong>In This Episode, You’ll Discover…</strong></p><ul><li>what a fireplace, a camera lens, and your to-do list might all have in common</li><li>how the word focus shifted from warmth and gathering to clarity and command</li><li>why Christina thinks Jenga might be the ultimate metaphor for intentional attention</li><li>how over-focusing can make your whole life shrink down to the size of your laptop screen</li><li>the quiet magic of choosing what you focus on—and what gets to blur in the background</li></ul><p><br /></p><p><strong>Ways to Connect with Christina</strong></p><ul><li>Christina’s brand photography and mentoring: <a href="https://www.christinajonesphoto.com/" target="_blank" rel="ugc noopener noreferrer">christinajonesphoto.com</a></li><li>Come say hi to her on Instagram: <a href="https://www.instagram.com/christinajonesstudio" target="_blank" rel="ugc noopener noreferrer">@christinajonesstudio</a></li></ul><p><br /></p><p><br /></p>
March 27, 2025
This “funnel” has holes — marketing, metaphors, and consent (with Cleoniki Kesidis)
<p>In this episode, Nicole welcomes back her very first repeat guest (🥳), Cleoniki Kesidis, copywriter extraordinaire and fellow funnel-skeptic. The two dig into the uncomfortable origins and metaphors behind the word funnel, asking why such a common marketing term so often feels…well, kinda icky.</p><p><br></p><p>What starts as a conversation about email sequences and sales paths becomes a beautifully winding journey into ethical marketing, customer autonomy, and a whole lot of metaphors.</p><p><br></p><p>Let’s talk about the words we use in the marketing systems we build.</p><p><br></p><p><strong>In this episode, you’ll discover…</strong></p><ul><li>Why “funnel” might not be the best metaphor—and a few alternates</li><li>What cows, tornadoes, and Temple Grandin have to do with marketing</li><li>The overlooked power of sequencing and why your audience deserves an exit</li></ul><ul><li>Why the best funnels feel more like ecosystems (and how to start designing yours)</li><li>What to do if you find yourself IN a funnel as a business owner (which you will, like, all the time)</li></ul><p><br></p><p><strong>A few quotes:</strong></p><ul><li>“It doesn’t feel like a friendly place to exist. It’s like you’re Dorothy and your house has been picked up and you’re being tossed around inside a tornado.”</li></ul><ul><li>“You want the sand to leave. You’re not trying to catch everybody.”</li></ul><ul><li>“When we talk about optimizing, it’s not about making every number as high as it can go.”</li></ul><ul><li>“When you’re an entrepreneur, you are always in a funnel.”</li></ul><p><br></p><p><strong>Connect with Cleo:</strong></p><ul><li><strong>Grab Cleo's free resource</strong>: Everything You Need to Sell Your Evergreen Course Consistently at <a href="https://cekcopywriting.com/" target="_blank" rel="ugc noopener noreferrer"><strong>cekcopywriting.com</strong></a></li><li><strong>LinkedIn: </strong><a href="https://www.linkedin.com/in/cleonikikesidis/" target="_blank" rel="ugc noopener noreferrer"><strong>linkedin.com/in/cleonikikesidis</strong></a><strong> (she’s so good here)</strong></li></ul><p><br></p><p><br></p><p>Curious about ethical sales and lead magnets that don’t feel gross? Check out Nicole’s newsletter for prompts and ideas: <strong>nicolecopy.com/prompts</strong></p>
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