by Nacho Bassino
100 Product Strategies features conversations with product leaders sharing their real-life experiences creating and executing product strategy. The host Nacho Bassino digs for practices and examples in very different company sizes, company cultures, regulation challenges, structure challenges, monetization challenges, and more diverse contexts. By understanding how others solved a challenge, hearing details about how they faced a difficult situation, we will gain tools that -with the proper adaptations- we would be able to apply in our daily work.
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Publishing Since
3/12/2022
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May 24, 2024
<p>Your product vision is a position you aspire to have in the future: be the best solution for a problem a set of customers care about. That should drive your strategy. And I had the fortune of discussing positioning in detail with April, the biggest guru.</p> <p>We started in a very controversial way: <strong>you should not base your strategy on your positioning</strong>! Wait, what? </p> <ul> <li><p>Positioning is an exercise to formulate how your <strong>current</strong> product is the best for a specific customer need. </p> </li> <li><p>Strategy is not about your current product! It is about the value you want to create in the <strong>future</strong>.</p> </li> </ul> <p>Confusing those can get you in trouble.</p> <p>But there is a catch. Product Strategy is about “how you will achieve your Product Vision.” However, if your vision potentially goes 3, 5, or 10 years into the future, your 6, 12, 18 months strategy is getting you closer to smaller milestones that still need to be differentiated and sellable!</p> <p>These milestones have a “positioning thesis,” and your strategy needs to build a product that can deliver on the promise you aim to make.</p> <p> Resources</p> <ul> <li><p><a href="https://www.aprildunford.com/" target="_blank" rel="noopener noreferrer nofollow">AprilDunford.com</a></p> </li> <li><p><a href="https://aprildunford.substack.com/" target="_blank" rel="noopener noreferrer nofollow">April’s newsletter and podcast</a></p> </li> <li><p><a href="https://amzn.to/44TKM5O" target="_blank" rel="noopener noreferrer nofollow">Obviously Awesome book</a></p> </li> <li><p><a href="https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021/" target="_blank" rel="noopener noreferrer nofollow">Sales Pitch book</a></p> </li> </ul>
May 9, 2024
<p> </p> <p>Strategy and its role in connecting vision to execution is one of those n-dimensional problems that is hard to think about, let alone describe in a chart.</p> <p>Fortunately, Martin Eriksson, the author of the decision stack, did just that. In his work, he describes a mental framework for navigating this challenging space and how you can think about connecting the decisions and artifacts of your vision, strategy, objectives, and opportunities. </p> <p>In this episode, we navigated the hard questions about this mental model: common pitfalls, what to do as a PM if you don’t have a Vision or Strategy, what is the right level of strategy definition to enable empowered teams, and much more!</p> <p>Find the Decision stack at: https://www.thedecisionstack.com/</p>
April 18, 2024
<p>Alignment is one of the hardest challenges of strategy. Conflictive goals, every department fighting for their priority, opposed world views and interpretations of how the future will unfold…</p> <p>Luckily, Bruce McCarthy is an expert on the topic, and in this episode, he shares many tactics and tips on how to surface these conversations, use the right artifacts, and create alignment.</p> <p> Resources</p> <ul> <li><p>New Book: <a href="https://www.productculture.org/aligned-book-club" target="_blank" rel="noopener noreferrer nofollow">Aligned</a></p> </li> <li><p><a href="https://www.productculture.org/" target="_blank" rel="noopener noreferrer nofollow">ProductCulture.org</a></p> </li> <li><p>Follow Bruce on <a href="https://www.linkedin.com/in/brucemccarthy/" target="_blank" rel="noopener noreferrer nofollow">Linkedin</a> / <a href="https://twitter.com/d8a_driven" target="_blank" rel="noopener noreferrer nofollow">X</a></p> </li> </ul>
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