by Keith Barker
This podcast is for small business owners and those who do marketing for small businesses. It explores twenty ways small businesses can use print marketing to find more customers and increase their brand awareness at a time when familiar digital channels are losing their effectiveness. This podcast is a companion to the book '20 Ways to Stand Out Using Print', available now on Amazon.
Language
🇺🇲
Publishing Since
1/18/2025
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January 18, 2025
<p>In this episode, I explore five advanced print marketing tactics that require a significant investment of time, money, or both – but deliver serious results when done right.</p> <p>We’ll discuss:</p> Vehicle graphics that turn your car or van into a mobile billboard. Catalogues that showcase your products in style. Branded journals to create lasting value for your audience. Newsletters that keep your customers informed and engaged. Books that position you as an authority in your field. <p>These strategies aren’t for the faint-hearted, but if you’re ready to play in the big leagues, they can make a lasting impression and set your business apart.</p> <p>Listen now to discover how to make these high-impact tactics work for you!</p>
January 18, 2025
<p>In this episode, I explore the concept of touchpoints and how they shape your customers’ journey. By mapping these interactions, you can identify where print marketing tactics can have the greatest impact.</p> <p>I also dive into the "Rule of 7" – the idea that a customer needs to see or hear your message at least seven times before taking action – and how print can play a vital role in reinforcing your brand at key moments.</p> <p>If you’re ready to create a more strategic and impactful marketing plan, this episode will show you how to align print with your customer journey for maximum effect.</p>
January 18, 2025
<p>Ready to take your print marketing to the next level? In this episode, I share six impactful tactics that can help your business stand out and stay memorable.</p> <p>From eye-catching display graphics to practical calendars, we’ll also look at:</p> Packaging that delights your customers. Greetings cards to add a personal touch. Point-of-sale material that drives decisions. Flyers that deliver your message clearly and effectively. <p>While some of these strategies might need professional help, they’re all proven ways to boost your visibility and make a lasting impression.</p> <p>Tune in to find out how these slightly more involved tactics can work for your business!</p>
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