by EARNEST
43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
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Publishing Since
5/10/2021
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August 20, 2024
How do you build a successful ‘squiggly’ career? Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business. She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an opportunity isn’t right for you. Shane is a big believer in adopting a growth mindset, saying yes to opportunities that might feel intimidating, and embracing a squiggly career path. …………. Find out more about Shane: https://www.linkedin.com/in/shaneredding/ And her business: http://www.thinkdirect.biz/
August 13, 2024
How do you put the ‘good’ back into marketing? Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing. She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles. Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips for this. ……….. Find out more about Helen: https://www.linkedin.com/in/hbanyard/ And her business: https://www.thegoodstuffgroup.co.uk/
August 6, 2024
<p>How do you take action against toxic personalities? </p> <p>Jo Rogers, Founder of Client Success Matters, stepped away from agency life to found a consultancy that’s transforming client services teams to help agencies grow. </p> <p>She talks with us about why CS teams, largely led by women, go undervalued, and why agencies need to take action against toxic work cultures to retain their best female talent. </p> <p>Jo believes that the future is bright for agencies – we’ve just got to create the right conditions for success.</p> <p>………</p> <p>Find out more about Jo: <a href='https://www.linkedin.com/in/jorogers-marketing-consultant/'>https://www.linkedin.com/in/jorogers-marketing-consultant/</a> </p> <p>And her business: <a href='https://www.clientsuccessmatters.co.uk/'>https://www.clientsuccessmatters.co.uk/</a> </p> <p>Listen to her podcast: <a href='https://www.clientsuccessmatters.co.uk/podcast'>https://www.clientsuccessmatters.co.uk/podcast</a> </p>
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