by Greg Shuey
<p>Today’s Ecommerce marketing landscape looks very different than it did in 2021. <br><br>Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.<br><br>Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.</p>
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Publishing Since
1/12/2024
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April 16, 2025
In this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future of small and mid-sized DTC brands. With tariffs on Chinese imports surging to as high as 145%, Shugar explains that these aren’t just duties—they’re effectively embargoes, crippling supply chains and forcing business owners to rethink how and where they manufact...
March 7, 2025
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclude brand searches, which artificially inflates ROAS while masking th...
March 1, 2025
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives into the need for eCommerce brands to expand beyond Google and traditional social media, leveraging alternative channels such as YouTube, Reddit, and online communities. Kevin explains how Google’s evolving landscape has made organic growth more challenging, push...
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