by Mark Vurnum
<p>Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to <strong>"The 90 Day Scaling System Podcast"</strong> with your host, Mark Vurnum.</p><br><p>In this podcast we dive deep into the transformative power of the<strong> '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less. </strong></p><br><p>We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.</p><br><p>Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:</p><p><br></p><ul><li>Dramatically increase your profits </li><li>Cost effective customer acquisition strategies</li><li>Simple client retention strategies </li><li>Acquiring and leveraging other peoples assets and business for rapid scale</li><li>And so much more...</li></ul><p><br></p><p><strong>If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!</strong></p><br><p><strong>Your Host: </strong>Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.</p><br><p>Don't miss out on this opportunity to<strong> learn how to double your business in just 90 days.</strong> Subscribe now to <strong>"The 90 Day Scaling System Podcast" </strong>and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.</p><br><p>Remember, success is just one strategic move away. It's time to scale smarter!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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Publishing Since
12/7/2023
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March 12, 2024
<h2><strong>The Power of Conversion Ads in Meta's Platform</strong></h2><p>Conversion ads are the heavy hitters in digital marketing. Let's explore their unique advantages:</p><ul><li><strong>Action-Oriented</strong>: These ads are specifically designed to encourage users to take concrete actions, such as purchases or sign-ups.</li><li><strong>Measurable Results</strong>: Conversion ads provide tangible metrics that clearly define return on investment (ROI).</li><li><strong>Targeting with Intent</strong>: By focusing on users predisposed to convert, these ads optimize the efficiency of your ad spend.</li></ul><p><br></p><h2>Leveraging Conversion Ads for Optimal Performance</h2><p><br></p><p>Maximizing the effectiveness of conversion ads requires a strategic approach:</p><p><br></p><h3>Clearly Define Conversion Goals</h3><ul><li><strong>Identify Desired Actions</strong>: Be clear about the actions you want users to take, and set those as your conversion goals.</li><li><strong>Set Up Conversion Tracking</strong>: Use Meta's pixel or comparable tracking solutions to measure ad success accurately.</li></ul><p><br></p><h3>Craft Strategic Ad Content</h3><ul><li><strong>Align Creatives with Conversions</strong>: Every aspect of your ad should drive users towards the desired action.</li><li><strong>Compelling Copy and CTA</strong>: Write persuasive copy with a clear call-to-action that speaks to your audience's needs.</li></ul><p><br></p><h3>Optimize for Targeted Audiences</h3><ul><li><strong>Use High-Intent Targeting Options</strong>: Use Meta's advanced targeting to reach prospects most likely to convert.</li><li><strong>Retarget Engaged Users</strong>: Focus on individuals who have previously interacted with your brand but haven't converted yet.</li></ul><p><br></p><h3>Test and Refine</h3><ul><li><strong>A/B Testing</strong>: Continuously test various ad components to identify those that yield the best conversion rates.</li><li><strong>Analyze and Adjust</strong>: Leverage conversion tracking data to continually refine your ad strategy.</li></ul><p><br></p><h2>The 90-Day Conversion Ad Mastery Plan</h2><p>Here's a systematic plan to boost your conversion ad strategy within 90 days:</p><p><br></p><h3>Phase 1: Setup and Launch (Days 1-30)</h3><ol><li><strong>Define Your Objectives</strong>: Establish clear, measurable conversion targets.</li><li><strong>Create and Implement</strong>: Build your ads and ensure comprehensive tracking with Meta's pixel.</li><li><strong>Soft Launch</strong>: Begin with a modest budget to gather preliminary data and avoid overspending.</li></ol><p><br></p><h3>Phase 2: Data Collection and Analysis (Days 31-60)</h3><ol><li><strong>Monitor Performance</strong>: Closely watch conversion metrics to identify top-performing ads.</li><li><strong>Optimize Ads</strong>: Refine your ads based on data insights, adjusting creatives, targeting, and CTAs as necessary.</li><li><strong>Adjust Budgets</strong>: Increase spending on your most successful ads.</li></ol><p><br></p><h3>Phase 3: Scaling and Refinement (Days 61-90)</h3><ol><li><strong>Expand Audiences</strong>: Extend your reach by targeting new potential customers informed by your successful ad data.</li><li><strong>Test New Creatives</strong>: Introduce fresh ad content to prevent ad fatigue and captivate additional users.</li><li><strong>Automate and Scale</strong>: Apply automated rules for bidding and budgeting to optimize conversion rates.</li></ol><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
March 11, 2024
<h2>Why Meta Ads Can Scale Your Business.. But Not Just Get You Leads..</h2><p>The digital marketing landscape is evolving, and Meta Ads are at the forefront of this transformation. They can turn the tide from lead chasing to appointment setting:</p><ul><li><strong>Highly Targeted Audiences</strong>: Reach those most likely to book thanks to Meta’s robust targeting capabilities.</li><li><strong>Intent-Focused Campaigns</strong>: Create campaigns aimed at getting bookings, not just leads.</li><li><strong>Engagement Tracking</strong>: Use Meta's analytics to track how users interact with your ads and optimize for better appointment conversion rates.</li></ul><p><br></p><h2>Crafting Meta Ad Campaigns for Appointments</h2><p>Here’s a strategic approach to crafting Meta Ads campaigns:</p><p><br></p><h3>Define Your Objective</h3><ul><li><strong>Clear Call-To-Action (CTA)</strong>: Your ad must focus on one thing - booking an appointment.</li><li><strong>Value Proposition</strong>: Highlight the unique benefits of an appointment with your business.</li><li><br></li></ul><h3>Target the Right Audience</h3><ul><li><strong>Customer Personas</strong>: Use detailed personas for precise targeting.</li><li><strong>Lookalike Audiences</strong>: Find new prospects similar to your best clients with Meta's lookalike audiences.</li><li><br></li></ul><h3>Design Engaging Creatives</h3><ul><li><strong>Visual Appeal</strong>: Use high-quality visuals to capture and keep attention.</li><li><strong>Compelling Copy</strong>: Address the viewer’s needs and how your solution fits.</li></ul><p><br></p><h3>Optimize the Booking Experience</h3><ul><li><strong>Frictionless Flow</strong>: Make the journey from ad to appointment booking smooth.</li><li><strong>Mobile Optimization</strong>: Ensure the booking process is easy on mobile devices.</li></ul><p><br></p><h2>The 90 Day Meta Ads Appointment-Scaling Plan</h2><p>Let’s outline a 90-day plan to grow your business through Meta Ads focused on appointment bookings:</p><p><br></p><h3>Phase 1: Campaign Foundation (Days 1-30)</h3><ol><li><strong>Market Research</strong>: Determine where your ideal clients are on Meta platforms.</li><li><strong>Ad Development</strong>: Craft ads that resonate with your audience.</li><li><strong>Booking System Integration</strong>: Implement a booking system that’s reliable and user-friendly.</li></ol><p><br></p><h3>Phase 2: Campaign Launch and Optimization (Days 31-60)</h3><ol><li><strong>Soft Launch</strong>: Begin with a modest budget to gather data.</li><li><strong>Analyse and Adjust</strong>: Refine your ads using Meta’s analytics for better performance.</li><li><strong>Scale Budget</strong>: Increase spending on ads that are performing well.</li></ol><p><br></p><h3>Phase 3: Refinement and Expansion (Days 61-90)</h3><ol><li><strong>Data-Driven Decisions</strong>: Adjust your strategy based on the data collected.</li><li><strong>A/B Testing</strong>: Test different ad elements to discover what works best.</li><li><strong>Expand Reach</strong>: Use successful data patterns to target new audiences.</li></ol><p><br></p><h2>Measuring Success</h2><p>To evaluate the effectiveness of your Meta Ads campaigns:</p><ul><li><strong>Appointment Rates</strong>: Track the number of appointments from the ads.</li><li><strong>Conversion Rates</strong>: Measure the percentage of ad viewers who book.</li><li><strong>Customer Acquisition Cost (CAC)</strong>: Assess the cost to acquire a customer via your ads.</li><li><strong>Return on Ad Spend (ROAS)</strong>: Determine the revenue from appointments relative to ad expenditure.</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
March 8, 2024
<h2><strong>The Efficacy of Referral Programmes</strong></h2><p><br></p><p>Referral programmes harness the power of your existing customers' networks. They're effective because:</p><ul><li><strong>Augmented Credibility</strong>: Personal recommendations carry more weight than traditional ads.</li><li><strong>Cost Efficiency</strong>: High return on investment, with less expenditure compared to other marketing channels.</li><li><strong>Superior Client Fit</strong>: Referred clients often have a better fit with your service or product, leading to improved retention.</li></ul><p><br></p><h2><strong>Constructing an Irresistible Referral Programme</strong></h2><p>To build a referral program that turns your customers into advocates, consider the following steps:</p><p><br></p><h3><strong>Understanding Your Clientele</strong></h3><ul><li><strong>Identify Your Champions</strong>: Pinpoint your most enthusiastic customers and approach them first.</li><li><strong>Client Understanding</strong>: Use surveys to learn what rewards your customers find most enticing.</li></ul><p><br></p><h3><strong>Programme Design</strong></h3><ul><li><strong>Alluring Incentives</strong>: Offer rewards that genuinely motivate your customers.</li><li><strong>Ease of Use</strong>: Ensure the referral process is straightforward and user-friendly.</li><li><strong>Transparent Communication</strong>: Clearly explain how the program works and what the benefits are.</li></ul><p><br></p><h3><strong>Promoting Your Programme</strong></h3><ul><li><strong>Inauguration Event</strong>: Kick off your program with an event that generates buzz.</li><li><strong>Consistent Reminders</strong>: Use newsletters and social media to keep the program top-of-mind.</li><li><strong>Tales of Success</strong>: Share success stories to illustrate the program's benefits.</li></ul><p><br></p><h2><strong>The 90 Day Roadmap to Expand Your Client Base</strong></h2><p>Here's how you can roll out a successful referral program in 90 days:</p><p><br></p><h3><strong>Phase 1: Programme Development (Days 1-30)</strong></h3><ol><li><strong>Establish Clear Objectives</strong>: Define what a 25% increase means in numbers.</li><li><strong>Devise the Offer</strong>: Select the incentives for both the referrer and referee.</li><li><strong>Construct the Framework</strong>: Set up a system to track and manage the referrals and rewards.</li></ol><p><br></p><h3><strong>Phase 2: Programme Initiation (Days 31-60)</strong></h3><ol><li><strong>Publicise the Programme</strong>: Introduce your clients to the program through various channels.</li><li><strong>Engage Advocates</strong>: Get your key customers on board to start spreading the word.</li><li><strong>Solicit Feedback</strong>: Listen to initial responses and be ready to adjust as needed.</li></ol><p><br></p><h3><strong>Phase 3: Programme Refinement (Days 61-90)</strong></h3><ol><li><strong>Data Scrutiny</strong>: Analyze the performance and identify trends.</li><li><strong>Refine and Enhance</strong>: Modify the program based on feedback and data.</li><li><strong>Broaden Participation</strong>: Encourage more clients to participate and continue to promote the program.</li></ol><p><br></p><h2><strong>Measuring Programme Triumph</strong></h2><p>Track these metrics to ensure success:</p><ul><li><strong>Referral Frequency</strong>: Count how often clients refer others.</li><li><strong>Conversion Success</strong>: Track the rate at which referrals become paying clients.</li><li><strong>Client Continuity</strong>: Assess the longevity of referred clients against others.</li><li><strong>Return on Investment</strong>: Weigh the program's costs against the lifetime value of new clients.</li></ul><p><br></p><h2><strong>Conclusion</strong></h2><p>A well-crafted referral program can significantly expand your client base. By strategically designing and implementing the program, that 25% increase is within reach.</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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