by Ben Gilbert and David Rosenthal
ACQ2 is Ben and David's conversations with expert founders and investors. Acquired the stories of great companies — and ACQ2 dives deeper into the lessons we can learn from them, often with the protagonists themselves.
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🇺🇲
Publishing Since
10/21/2018
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March 10, 2025
<p>We sit down with ServiceNow CEO Bill McDermott for a masterclass in the art of enterprise sales — a topic where Bill ranks as one of the all-time greats by any measure. Bill started his career as a bag-carrying salesman at Xerox in New York City (alongside Howard Schultz!) back in 1983, and rose to become the company’s youngest corporate officer at age 36 before going on to become CEO of global software giant SAP. Since joining ServiceNow in 2020 Bill has grown the company from $3.5 billion in revenue over $10 billion today, and a nearly $200B market cap — which makes it one of the largest enterprise software companies in the world. Whether your job directly involves selling or not (and if you’re a founder, make no mistake — selling is the MOST important part of your job) there’s something here to be learned for everyone. Break out your notebooks and enjoy!</p><p><strong>Links:</strong></p><ul><li><a href="https://www.servicenow.com/">ServiceNow</a></li><li><a href="https://www.highspot.com/blog/spin-selling/">The SPIN selling method</a></li><li><a href="https://stratechery.com/2025/an-interview-with-servicenow-ceo-bill-mcdermott-about-enterprise-ai-agents/">Bill’s fantastic interview with Ben Thompson on Stratechery</a></li></ul><p></p><p><strong>Sponsors:</strong></p><ul><li><a href="https://bit.ly/acquiredvanta">Vanta</a></li></ul><br>
February 18, 2025
<p>Vercel has become the infrastructure platform powering modern web development over the past several years, with companies from Stripe to Adobe to Runway all building their front ends on them. Today we’re joined by founder and CEO Guillermo Rauch, who shares why Vercel has been uniquely successful in the fragmented (to say the least!) world of web development platforms. There are now more than 6 million Vercel users, 80,000 active teams, and users have grown 200% year-over-year. The company also crossed $100m in annualized revenue last May, and Guillermo shared with us that they’ve been growing at 80% since, and were recently valued at $3.25 billion.</p><p>This is also a particularly interesting moment for Vercel. Last year they launched a new product, “v0”, which lets anyone create and deploy a working website simply by describing it in English and letting AI take care of the rest. Guillermo shares its origin story within the company (and insanely that it reached $2m ARR in the first 14 days!), and how it’s changed their entire thinking about what’s possible now with AI products.</p><p><strong>We also cover:</strong></p><ul><li>How to build a business around an open source project (Next.js)</li><li>How they balance both being a fast and nimble platform for startups with being a reliable platform for enterprises</li><li>Guillermo's unconventional approach to staying deeply technical as CEO at scale</li></ul><p><strong>Links:</strong></p><ul><li><a href="https://vercel.com/">Vercel</a></li><li><a href="https://v0.dev/">V0.dev</a></li><li><a href="https://nextjs.org/">Next.js</a></li></ul><p></p><p><strong>Sponsors:</strong></p><ul><li><a href="https://bit.ly/acquiredvanta">Vanta</a></li></ul><br>
December 2, 2024
<p>ARM is an incredibly unlikely story. They were founded in Cambridge, England in 1990 to design a new chip architecture just for low-power devices (like the Apple Newton!), leaving the “serious computing” on desktop and servers to Intel’s x86. Now, nearly three decades later, ARM is the dominant architecture in all of computing today.</p><p><br></p><p>ARM is in your phone, your car, data centers, the most advanced AI chips… there are hundreds (or thousands!) of ARM chips you encounter in your everyday life. In this episode, ARM Holdings CEO Rene Haas joins us to tell the story of how ARM become so dominant, weaving through the through the iPod, smartphone, and AI eras. Plus, their wild corporate story of going public, getting bought by SoftBank, going public again, and nearly being acquired by NVIDIA!</p><p></p><p><strong>Sponsors:</strong></p><ul><li><a href="https://bit.ly/acquiredvanta">Vanta</a></li></ul><br>
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