by Gene Fetty
AAI All Access is your backstage pass into the world of automotive reconditioning. Join us as we dive deep into the intricacies of paintless dent repair, glue pull repair, and more. From industry insider tips and expert interviews to live reactions and behind-the-scenes glimpses, we cover it all. Tune in for a no-holds-barred look at the automotive appearance industry.
Language
🇺🇲
Publishing Since
9/15/2024
Email Addresses
1 available
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April 21, 2025
<p> </p> <p class=""><strong>🎙️ Episode 32 – Don’t Sell. Educate. The Price War You Can’t Win</strong><br>📍 All Access Podcast | Automotive Appearance Institute</p> <p class="">Gene’s back for Episode 32, and even though it’s been one hell of a week (hailstorm chaos, back-to-back glue pull trainings, and a packed schedule), the streak of weekly shows stays alive. 💪</p> <p class="">This episode is all about flipping the script when it comes to customer conversations. Are you tired of hearing, “How much to pop this dent out?” You’re not alone. But here’s the truth: the real problem isn’t the customer — it’s what they don’t know.</p> <p class="">Inspired by the powerful book They Ask, You Answer by Marcus Sheridan, Gene dives into how switching from a “look at me” approach to a value-driven educational strategy can elevate your brand, pre-sell your customers, and remove price from the conversation altogether.</p> <p class="">You’ll hear:</p> <ul> <li class=""> <p class="">Why competing on price is a race to the bottom</p> </li> <li class=""> <p class="">How to become the authority in your market with educational content</p> </li> <li class=""> <p class="">Real examples from Gene’s own shop that prove the power of content</p> </li> <li class=""> <p class="">Smart ways to turn FAQs into video, blog, and social content</p> </li> <li class=""> <p class="">Tools and tips to make creating that content easy (even if you’re just starting)</p> </li> <li class=""> <p class="">Plus upcoming events like the <strong>Anson Open House</strong>, <strong>Hail Expo</strong>, and <strong>PDR College Advanced Skills Seminar</strong></p> </li> </ul> <p class="">🔥 BONUS: Gene drops tool reviews and shoutouts to the new Dent Reaper tools, Sergio’s cold glue line, and Willy Quick’s Muck Off. Cold glue users — you’re gonna want to hear this.</p> <p class="">✅ <strong>Your homework:</strong><br>What questions do your customers ask over and over again?<br>Turn them into videos, blogs, social posts — and watch what happens.</p> <p class="">Let Gene know what you’re planning:<br>📩 DM @autoappearanceinstitute<br>📧 Email: <a rel="noopener">[email protected]</a><br>🧠 Follow the conversation & grow at <a target="_new" class="" href="https://www.autoappearanceinstitute.com/">autoappearanceinstitute.com</a></p>
April 14, 2025
<p>In this episode Jack Bucknell of Sioux Falls Dent Repair @siouxfallsdentrepair <a href="http://www.siouxfallsdentrepair.com">www.siouxfallsdentrepair.com</a> and PDR 20 Group member joins Gene to talk about his experience in the 20 group, and how it has helped to shape his career. Jack and Gene also discuss the importance of accountability and the power of a mastermind.</p>
April 7, 2025
<p>Join us as we say farewell to Dylann, our Content Manager, and wish her luck on her next adventure! In this episode, we take a trip down memory lane and discuss some of our favorite videos and memories we've made over the last two years together. Don't forget to follow us on social media and check out our online courses! Message from Dylann: I couldn't be more grateful for the people I have met and the memories I have made in this industry. Everyone is genuinely so incredible and I am going to miss it a lot, I am wishing everyone smaller dents and bigger dollars (as Craig Dyer would say). Links mentioned: Masterclass Promo: https://youtu.be/KyBheYm_gyk?si=D2hsgdQsnRosiCzr Black Friday Bundle ft The Other Gene: https://youtu.be/yHpNie1ZIWA?si=dPn56kkTwKFPPr9u KECO L2E Stop Motion: https://www.facebook.com/share/v/14aNMRJiBd/ The Other Gene - Halloween: https://www.facebook.com/share/r/164r6FwTG3/ Toyota Carib: https://youtu.be/LDGNi9qGKjA?si=aeS_D88TTiNnmJV- Silverado: https://youtu.be/fW-_8pmj5Ls?si=AvnVgzslocyq_S_B Sandstorm: https://www.instagram.com/reel/DFD7Nb5RQ0G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Level Up Blooper: https://www.instagram.com/reel/DHJYgCexVuT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Trust Me Fall: https://www.instagram.com/reel/DC2qGMGRTTl/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==</p>
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