by Adrianne Jerrett
Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun doing it! Hi! I'm Adrianne Jerrett, your hostess and new business bestie. I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student. Alright, let's dive in, find your flow and grow!
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🇺🇲
Publishing Since
5/18/2024
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April 22, 2025
<p class="p1">Yes, you can show up online without becoming a yoga influencer or selling your soul.</p> <p class="p1">Let’s be real—most of the marketing advice out there wasn’t made for yoga teachers.</p> <p class="p1">It was made by business bros who’ve never whimpered through a toe squat in Vajrasana.</p> <p class="p1">If you’ve ever opened Instagram to “do your marketing” and suddenly found yourself deep-cleaning your bathroom instead… this episode is for you.</p> <p class="p1">In this solo episode, I’m sharing:</p> <ul> <li> <p class="p1">Three 'aha' moments I've had from watching the 2025 All Mats Taken Yoga Business Summit presentations</p> </li> <li> <p class="p1">How to use marketing as an invitation, not a persuasion tactic</p> </li> <li> <p class="p1">Why your voice is your brand (and perfection is not the goal)</p> </li> <li> <p class="p1">How to create sustainable visibility without dancing on Reels</p> </li> </ul> <p class="p1">And of course — a very exciting announcement:</p> <p class="p4"><strong>Registration for the All Mats Taken Summit 2025 is officially open!</strong></p> <p class="p4">Join the All Mats Taken Summit (May 15–18 | Free)</p> <p class="p4"><strong>Grab your ticket at: <a href= "https://allmatstaken.com/">https://allmatstaken.com/</a></strong></p> <p> </p>
April 7, 2025
<p class="" data-start="217" data-end="528">In this episode, we dive into the joyful world of Ayurveda with Lucy, an Āyurvedic practitioner who shares how this ancient science can bring balance, connection, and deeper insight into a modern yoga practice and life. We explore how to make Ayurveda feel approachable, aligned, and even a little bit fun.</p> <p class="" data-start="530" data-end="1119"><strong data-start= "530" data-end="545">About Lucy:</strong><br data-start="545" data-end="548" /> Lucy is an Āyurvedic practitioner dedicated to bringing the teachings of the elements to all curious hearts. Following the insights of nature, Lucy leans into the healing arts with a deep trust in the innate wisdom each being holds. Through touch and tenderness Lucy shares the medicine of this time-tested science in fun and relatable ways. Lucy graduated from the Ayurvedic Institute in Albuquerque, New Mexico USA in 2018 where under the guidance of Dr. Vasant Lad and the most loving of teachers, she found a place in a community devoted to the wisdom of Nature.</p> <p class="" data-start="1121" data-end="1153"><strong data-start= "1121" data-end="1151">In this episode, we cover:</strong></p> <ul data-start="1154" data-end="1873"> <li class="" data-start="1386" data-end="1470"> <p class="" data-start="1388" data-end="1470">What Ayurveda actually is (and why it’s not just tongue scraping and porridge)</p> </li> <li class="" data-start="1471" data-end="1548"> <p class="" data-start="1473" data-end="1548">The biggest misconceptions around Ayurveda, especially in wellness spaces</p> </li> <li class="" data-start="1549" data-end="1664"> <p class="" data-start="1551" data-end="1664">How yoga and Ayurveda complement each other</p> </li> <li class="" data-start="1549" data-end="1664"> <p class="" data-start="1551" data-end="1664">How yoga teachers can start weaving Ayurveda into their classes</p> </li> </ul> <p class="" data-start="2052" data-end="2302">This one's especially for yoga teachers who want to learn how Ayurveda can support their students, deepen their offerings, and expand their own connection to self and healing.</p> <p><strong>Links: </strong></p> <p>Sign Up to The Newsletter to Get on The All Mats Taken Yoga Business Summit Waitlist: <a href= "https://allmatstaken.com/">https://allmatstaken.com</a></p> <p>Connect with Adrianne on Instagram: <a href= "https://www.instagram.com/jerrettdigital">https://www.instagram.com/jerrettdigital</a> </p> <p>Watch this episode on YouTube: <a href= "https://youtu.be/00HkMpS9f_g?si=shwsatri3f5L9yRQ">https://youtu.be/00HkMpS9f_g?si=shwsatri3f5L9yRQ</a> </p> <p>Connect with Lucy on Instagram: <a href= "https://www.instagram.com/north.ayurveda/">https://www.instagram.com/north.ayurveda/</a> </p> <p>Check out Lucy's website: <a href= "https://www.northayurveda.com.au/">https://www.northayurveda.com.au/</a> </p> <p>Learn more about Lucy's 50-hour Ayurveda for Yoga Teachers Course: <a href= "https://www.northayurveda.com.au/the-yoga-of-ayurveda">https://www.northayurveda.com.au/the-yoga-of-ayurveda</a> </p>
March 24, 2025
<p>In this episode, I sit down with Nyk Danu to explore her inspiring journey from a professional hairstylist and hair color educator to a successful yoga teacher and business mentor for other yoga teachers. Nyk shares the pivotal moments that led her to embrace yoga, the challenges she faced, and the strategies she developed to not only sustain but thrive in her new career.</p> <p>We dive deep into the benefits of registered series versus drop-in classes, the importance of niching for yoga teachers, and how to build a supportive community both in-person and online. Nyk also offers practical advice for yoga teachers looking to transition to a more sustainable business model, including marketing approaches and leveraging technology for administrative tasks.</p> <p><strong>Get To Know Nyk:</strong></p> <p>Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. She’s a fiercely independent Sagittarius, misfit, introvert, bookworm, cat charmer, crow whisperer, Buddhist, seeker of truth, and a long-term pro-activist who’s not-so-secretly out to save the world.<br /> <br /> Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada. In her weekly public classes, she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.</p> <p>As a Yoga Therapist, her specialty is helping MisFits with Back Pain and Anxiety. Nyk has been practicing Yoga since 1998 and teaching since 2004.<br /> <br /> In 2007 she fell madly in love with Yin Yoga and has since done 500+ hours of Yin Yoga training with Paul Grilley. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College. In 2017 She received a 800 hour of Yoga therapy certification from Ajna Yoga College in Victoria BC.<br /> <br /> Nyk has since combined her Yoga Therapy Training, Yin Yoga Training and, Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.<br /> <br /> When she is not teaching Yoga you will likely find her on the beach with a book or curled up with her fella watching Star Trek or Anime.</p> <p><strong>Links: </strong></p> <p><strong>Claim your OfferingTree Free trial</strong> + 50% off your first three months or 15% an annual subscription. Head to <a href= "https://allmatstaken.com/tree">https://allmatstaken.com/tree</a> to grab your discount.</p> <p>Sign Up to The Newsletter to Get on The All Mats Taken Yoga Business Summit Waitlist: <a href= "https://allmatstaken.com/">https://allmatstaken.com</a></p> <p>Connect with Adrianne on Instagram: <a href= "https://www.instagram.com/jerrettdigital">https://www.instagram.com/jerrettdigital</a> </p> <p>Watch this episode on YouTube: <a href= "https://youtu.be/aQT8ypETZGk?si=xFzeoxDrlAX7upil">https://youtu.be/aQT8ypETZGk?si=xFzeoxDrlAX7upil</a> </p> <p>Connect with Nyk on Instagram: <a href= "https://www.instagram.com/nykdanuyoga/">https://www.instagram.com/nykdanuyoga/</a> and <a href= "https://www.instagram.com/yinyogapodcast/">https://www.instagram.com/yinyogapodcast/</a> </p> <p>Check out Nyk's website: <a href= "https://nykdanu.com/teachers/">https://nykdanu.com/teachers/</a> </p> <p>Grab this freebie from Nyk: So You Think You Can Niche Workshop: <a href= "https://nykdanu.com/teachers/yoga-business-mentorship/workshops/#signup"> https://nykdanu.com/teachers/yoga-business-mentorship/workshops/#signup</a> </p>
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