by Association for Accounting Marketing
Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).
Language
🇺🇲
Publishing Since
1/13/2017
Email Addresses
1 available
Phone Numbers
0 available
September 23, 2024
<p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"><span style= "color: black; font-size: 12pt;">In this episode, we explore methods for demonstrating marketing ROI to firm leadership with insights from Courtney Kiss, Chief Operating Officer at Johnson Lambert. With a rich background in marketing, business development, and human resources, Courtney shares her expertise on effective communication of the financial impact of marketing efforts. As the current President of the Association for Accounting Marketing (AAM), she brings a wealth of knowledge in strategic presentations and detailed reporting. Discover how to not only showcase ROI but also elevate your influence within the organization, securing a seat at the leadership table. Explore creative campaigns that have proven success, with case studies of innovative marketing initiatives that highlight their strategic approaches and tangible value to clients and firms.</span></p> <p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-size: 12pt;">For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify">accountingmarketing.org/category/amplify</a></span></p>
September 23, 2024
<p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-size: 12pt;">Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. </span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-size: 12pt;">For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify">accountingmarketing.org/category/amplify</a></span></p>
September 23, 2024
<p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"><span style= "color: black; mso-themecolor: text1;">In this episode, we explore how Artificial Intelligence (AI) is reshaping the marketing industry. Our guest, Blake Oliver, a CPA and CEO at Earmark, shares his personal experience in leveraging AI for various marketing tasks. He discusses how AI-driven technologies have optimized customer insights, personalized campaigns, and predicted consumer behavior with remarkable precision. We delve into the practical applications of AI in marketing automation, content creation, and targeted advertising, shedding light on successful AI implementations. Blake also touches on the ethical considerations and data privacy safeguards associated with AI use. He emphasizes the strategic advantages of integrating AI to enhance marketing ROI and maintain a competitive edge in today’s digital marketplace.</span></p> <p>For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify">accountingmarketing.org/category/amplify</a></p>
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.
