by The Agile Brand
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Language
🇺🇲
Publishing Since
12/20/2023
Email Addresses
1 available
Phone Numbers
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April 8, 2025
<p>How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place?<br /> Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s has grown into a thriving business with over 125 employees, helping small businesses across America build their brands through high-quality custom apparel.</p> <p>About Fred Meyers</p> <p>Fred Meyers is the founder of Queensboro, a company he started in the late 1970s that revolutionized the custom logo apparel industry. Before the existence of fax machines or 800 numbers, Fred identified a market gap in the premium polo shirt space dominated by brands like Lacoste and Ralph Lauren.<br /> <br /> Through determination and innovation, he built a supply chain from scratch, transforming a college dorm room operation into a multi-million dollar company that has sustained growth for over 45 years. Today, Queensboro serves major clients like Costco, Burger King, and Pepsi, while maintaining its commitment to helping small businesses build their brands through custom apparel.</p> <p>Resources<br /> <br /> Queensboro website: https://www.queensboro.com<br /> <br /> The B2B Agility podcast website: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.b2bagility.com/" target="_blank" rel="noreferrer noopener">https://www.b2bagility.com</a><br /> <br /> Sign up for The Agile Brand newsletter here: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.gregkihlstrom.com/" target= "_blank" rel= "noreferrer noopener">https://www.gregkihlstrom.com</a><br /> <br /> Get the latest news and updates on LinkedIn here: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href= "https://www.linkedin.com/showcase/b2b-agility/" target="_blank" rel= "noreferrer noopener">https://www.linkedin.com/showcase/b2b-agility/</a><br /> <br /> Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.agilebrandguide.com/" target= "_blank" rel= "noreferrer noopener">https://www.agilebrandguide.com</a></p>
April 1, 2025
<p>Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention?</p> <p><br /> Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect deeply with audiences.</p> <p>RESOURCES</p> <p>Gusto: <a href= "https://www.gusto.com">https://www.gusto.com</a> <br /> <br /> Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: <a class="text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://bit.ly/agile150" target="_blank" rel="noreferrer noopener">https://bit.ly/agile150</a><br /> <br /> Connect with Greg on LinkedIn: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.linkedin.com/in/gregkihlstrom" target="_blank" rel= "noreferrer noopener">https://www.linkedin.com/in/gregkihlstrom</a><br /> <br /> Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a class="text-blue underline focus-visible" contenteditable="plaintext-only" href= "https://www.theagilebrand.show/" target="_blank" rel= "noreferrer noopener">https://www.theagilebrand.show</a><br /> <br /> Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.agilebrandguide.com/" target= "_blank" rel= "noreferrer noopener">https://www.agilebrandguide.com</a><br /> <br /> The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a class="text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.teksystems.com/versionnextnow" target="_blank" rel= "noreferrer noopener">https://www.teksystems.com/versionnextnow</a><br /> <br /> The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.missinglink.company/" target= "_blank" rel= "noreferrer noopener">https://www.missinglink.company</a></p>
March 25, 2025
<p>Is your brand’s story building trust—or are you leaving credibility to chance?<br /> Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies.<br /> With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the most challenging environments.</p> <p>Karla Jo Helms, Chief Evangelist and Anti-PR Strategist <br /> Karla Jo learned firsthand how unforgiving business can be when millions of dollars are<br /> on the line—and how the control of public opinion often determines whether one<br /> company is happily chosen, or another is brutally rejected. <br /> Being an alumni of crisis management, Karla Jo has worked with litigation attorneys,<br /> private investigators and the media to help restore companies of goodwill back into the<br /> good graces of public opinion—Karla Jo operates on the ethic of getting it right the first<br /> time, not relying on second chances and doing what it takes to excel. <br /> Karla Jo has patterned her agency on the perfect balance of crisis management,<br /> entrepreneurial insight and proven public relations experience. Helms speaks globally<br /> on public relations, how the PR industry itself has lost its way and how, in the right<br /> hands, corporations can harness the power of PR to drive markets and impact market<br /> perception.</p> <p>Resources<br /> <br /> Joto PR Disruptors™ website: <a href= "https://jotopr.com/">https://jotopr.com/</a> <br /> <br /> The B2B Agility podcast website: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.b2bagility.com/" target="_blank" rel="noreferrer noopener">https://www.b2bagility.com</a><br /> <br /> Sign up for The Agile Brand newsletter here: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.gregkihlstrom.com/" target= "_blank" rel= "noreferrer noopener">https://www.gregkihlstrom.com</a><br /> <br /> Get the latest news and updates on LinkedIn here: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href= "https://www.linkedin.com/showcase/b2b-agility/" target="_blank" rel= "noreferrer noopener">https://www.linkedin.com/showcase/b2b-agility/</a><br /> <br /> Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://www.agilebrandguide.com/" target= "_blank" rel= "noreferrer noopener">https://www.agilebrandguide.com</a></p> <p> </p>
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