by Jeremy Shere
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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🇺🇲
Publishing Since
2/17/2021
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January 31, 2025
<p>In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth.</p><br><p>Todd emphasizes that many B2B companies mistakenly view trade shows as isolated events rather than integral parts of a broader marketing strategy. He critiques the common reliance on foot traffic as a success metric, noting that not all visitors are potential customers. Instead, he advocates for creating memorable experiences that engage attendees, such as immersive booths and interactive displays.</p><br><p>Todd shares a successful example where a company created an exclusive, intriguing booth that drew in crowds, leading to significant lead generation. He also highlights the importance of follow-up strategies post-show, including personalized outreach and nurturing leads through multiple touch points.</p><br><p>The conversation underscores the need for companies to think creatively about their trade show presence and to integrate their efforts into a cohesive marketing plan that extends beyond the event itself. Todd invites listeners to connect with him for further insights on trade show consulting and marketing strategies.</p><br><p>Connect with Todd: https://www.linkedin.com/in/jtoddgregory/</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
January 8, 2025
<p>In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.</p><br><p>Connect with Malte: https://www.linkedin.com/in/malte-lange/</p><br><p>00:00 Welcome to the Podcast</p><p>00:04 The LinkedIn Dilemma</p><p>00:58 Introducing Melta Leng</p><p>02:05 The Missing Piece in LinkedIn Strategy</p><p>03:05 Developing a Solid LinkedIn Strategy</p><p>03:48 Understanding Your Target Audience</p><p>12:05 Creating Engaging Content</p><p>16:18 Leveraging LinkedIn Ads</p><p>21:09 Targeting the Right Audience</p><p>22:04 Balancing Paid and Organic Strategies</p><p>22:47 Leveraging Tools for Prospect Research</p><p>24:52 The Importance of Personalization</p><p>27:07 Scaling vs. Personal Touch</p><p>29:59 When to Make the Offer</p><p>32:08 Tailoring Offers to Prospects</p><p>34:18 Building Long-Term Relationships</p><p>38:50 Key Takeaways and Final Thoughts</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
January 3, 2025
<p>In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.</p><br><p>Connect with Nick: https://www.linkedin.com/in/nickbennett1/</p><p>Check out the <a href="https://www.amazon.com/B2B-Influencer-Marketing-Authentic-Effective-ebook/dp/B0DFYW6329/ref=sr_1_1?crid=302J1IMH90CY6&dib=eyJ2IjoiMSJ9.2VHCRxTwq9tSeggMjCg7nRl6da1wNu3MCytpm8ld7sS9TnyX5YGlLMZ7_1HwndlhXSpnSZBPdtL4eUWoCh6jrmI_qN4ya_K1IeixUcz6HNnhZfrutZj1PA27ASyVvHwoBUyj2Idv-CPI_CybbVLtED7PVviUDzxDM6PknluU-2mDEgHfmLNb9E2tb8_-SubXO4Fg3OPf1KpxvtIa1jLh-8inNJpwHCTwGjVac7kvq1o.sD2Z33srWdUYS1vmpvG6CLrkk8-piLpB4zp7sFvCLCg&dib_tag=se&keywords=b2b+influencer+marketing&qid=1735919965&sprefix=b2b+influencer+marketing%2Caps%2C111&sr=8-1" rel="noopener noreferrer" target="_blank">book</a>!</p><br><p>00:00 Welcome to the Show</p><p>00:14 Introduction to Influencer Marketing</p><p>00:51 Guest Introduction: Nick Bennett</p><p>01:15 Nick Bennett's Journey</p><p>02:02 Nick's Book on B2B Influencer Marketing</p><p>03:09 Understanding Influencers in B2B</p><p>09:07 How to Work with Influencers</p><p>14:28 Finding the Right Influencers</p><p>18:03 Successful Influencer Campaigns</p><p>27:05 Measuring Influencer Campaign Success</p><p>30:19 The Future of Influencer Marketing in B2B</p><p>33:01 Conclusion and Contact Information</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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