by Stories Bureau
Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.
Language
🇺🇲
Publishing Since
4/17/2024
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March 18, 2025
<p>Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention.</p><p>Specializing in branding, lettering and motion, Ben typically works with high-profile B2C clients, like Netflix, HBO, Vice and Refinery 29. </p><p>In this episode, Ben explains why bold, colorful, and animated visuals dominate platforms like TikTok—and how these trends are making their way into the B2B world. </p><p>We also explore how B2B brands can take inspiration from B2C marketing trends, including nostalgia-driven aesthetics, the rise of influencer-inspired content, and the increasing significance of authenticity. </p><p>Through it all, Ben shares insights into his own creative process, how he manages client feedback, and his advice for B2C designers looking to pivot into B2B. </p><p>What You’ll Learn:</p><p>• The rise of maximalism in social media</p><p>• The impact of TikTok on marketing</p><p>• Current trends in B2C branded content for B2B</p><p>• How to manage client feedback in creative work</p><p>• Advice for designers transitioning to B2B</p><p><br></p><p>Ben’s Bio:</p><p>Ben Tuber is a freelance art director, graphic artist, animator, and illustrator with 7+ experience in advertising and design. A native New Yorker, Ben’s work includes traditional graphic design & layout, custom illustration and animation, as well as photography and video. </p><p>Ben’s unique style and command over a range of techniques have led him to work with clients, such as HBO, I Love New York, Warner Brothers, Showtime, TNT, and Hulu. Formerly, he was the Design Director at GLOW, having worked his way up from design intern. While there, Ben was responsible for establishing the look and feel on campaigns, ensuring they met the highest visual standards. Several projects were either nominated for or won Shorty Awards and other industry accolades.</p><p>Ben is also a verified artist on GIPHY. Notably, he was among the first artists commissioned to create the now-ubiquitous GIPHY stickers, and the views on his GIPHY page are around 4 billion. He continues to collaborate with GIPHY and add to his portfolio of custom .gifs in his spare time. Graphic and advertising art are Ben's chief passion in life, and he is always looking to work in new, innovative ways that challenge him and his collaborators and surpass their expectations. </p><p><br></p><p>More from our guest: <a href="https://www.linkedin.com/in/ben-tuber-bb509b68/" rel="noopener noreferrer" target="_blank">Ben Tuber</a></p><p>Check out Ben’s work: <a href="https://www.bentuber.com/" rel="noopener noreferrer" target="_blank">bentuber.com</a></p><p><br></p><p><br></p><p>B2B Creatively is powered by<a href="https://www.storiesbureau.com/" rel="noopener noreferrer" target="_blank"> Stories Bureau</a>.</p><p>Connect with us on LinkedIn:</p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>, a creative agency focused on B2B marketing and internal corporate storytelling across media</p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" rel="noopener noreferrer" target="_blank">Kory Grushka</a>, Founder and Creative Director of Stories Bureau</p><p><a href="https://www.linkedin.com/in/alisam/" rel="noopener noreferrer" target="_blank">Alisa Manjarrez</a>, Managing Director of Stories Bureau</p>
January 21, 2025
<p>Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing, shares her professional and personal journey on achieving the balance between creativity and data-driven tactics in the B2B space.</p><p>Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and launching impactful campaigns.</p><p>We explore the concept of "creative abundance"—finding inspiration amidst the chaos—and how this frame of mind drives Div’s approach to product marketing. From collaborating with cross-functional teams to crafting evergreen content, Div emphasizes the importance of storytelling, customer-centric strategies, and a growth mindset. She shares how her passion for exploration and innovation helps her navigate the challenges of bringing new products to market.</p><p>We also get into the "CEO mindset" (curiosity, empathy, and openness) that guides Div’s leadership and mentorship. She discusses the role of authenticity and kindness in professional growth, reminding us that creativity isn’t just about output but about connecting deeply with people and ideas. </p><p>What You’ll Learn: </p><p>• Find inspiration amidst the chaos</p><p>• Master the art and science of product marketing</p><p>• Enhance your work through creativity</p><p>• Create magic with a CEO (curiosity, empathy and openness) mindset</p><p>• How to make evergreen content stand the test of time</p><p><br></p><p>Mentioned in this Episode: </p><p><a href="https://divmanickam.substack.com/p/productmarketing" rel="noopener noreferrer" target="_blank">Product Marketing: Mastering the Art and Science of PMM</a> by Div Manickam</p><p><br></p><p><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447" rel="noopener noreferrer" target="_blank">Start with Why: How Great Leaders Inspire Everyone to Take Action</a> by Simon Sinek</p><p><br></p><p>Div’s Bio:</p><p>Div Manickam has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 10+ years in collaboration with product, sales and marketing teams.</p><p>Div is a neurodivine, mindful soul, who enjoys sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing. She is passionate about empowering folks to be their best and true authentic self.</p><p>A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance.</p><p>As a foodie and traveler, she has explored and captured moments in nature and 80-plus cities around the world. </p><p><br></p><p>More from our guest: <a href="https://www.linkedin.com/in/divmanickam/" rel="noopener noreferrer" target="_blank">Div Manickam</a> </p><p> </p><p><br></p><p>B2B Creatively is powered by<a href="https://www.storiesbureau.com/" rel="noopener noreferrer" target="_blank"> Stories Bureau</a>.</p><p><br></p><p>Connect with us on LinkedIn:</p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>, a creative agency focused on B2B marketing and internal corporate storytelling across media</p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" rel="noopener noreferrer" target="_blank">Kory Grushka</a>, Founder and Creative Director of Stories Bureau</p><p><a href="https://www.linkedin.com/in/alisam/" rel="noopener noreferrer" target="_blank">Alisa Manjarrez</a>, Managing Director of Stories Bureau</p>
November 19, 2024
Roni Lagin, Creative Director of Global Brand & Design at Equinix, shares actionable insights on managing a large-scale B2B rebrand, highlighting the power of strategic planning, collaboration, and thoughtful design.
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