by Zane Homsi and Nitin Julka
Explore the future of B2B Buying & Marketing with us, Zane Homsi and Nitin Julka, on the “B2B Explorers” as we explore how AI will change Marketing and Buying as we know them today. In a landscape where innovation is usually product-centered, our focus is on the necessary shift towards audience-centric marketing, propelled by AI. Join us as we delve into three key questions: How AI is reshaping B2B buying and selling, AI's role in enhancing knowledge discovery, and the new workflows GTM teams will face in the decades to come.
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Publishing Since
3/28/2024
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June 13, 2024
<p>Join us as <strong>Sandy Carter</strong>, an expert in digital innovation and Chief Operating Officer at Unstoppable Domains, shares her insights on the future of B2B marketing and buying. With a distinguished career at Amazon, IBM, and various startups, Sandy offers a deep dive into the integration of digital identities, the importance of community in B2B, and the critical role of AI in building trust. This episode examines the potential of digital twinning and the metaverse in creating immersive buyer experiences and how AI can ensure the authenticity of digital content. Sandy’s forward-thinking perspectives provide B2B professionals with the tools to leverage technology effectively while maintaining genuine customer trust and engagement.</p> <p><br></p> <p>See her talk at SXSW <a href="https://www.youtube.com/watch?v=XfadxCZSsCc" target="_blank" rel="noopener noreferer">here</a>.</p> <p><br></p> <p><br></p>
June 7, 2024
<p>Hello, and welcome to B2B Explorers, the podcast where we explore the future of B2B buying, marketing, and selling. </p> <p><br></p> <p>Hi everyone, I'm <strong>Nitin Julka</strong>, a B2B product manager and a former B2B buyer myself. </p> <p><br></p> <p>My name is <strong>Zane Homsi</strong>, also a B2B product manager, building technology to make go to market easier and more delightful. We're thrilled to embark on this journey with you.</p> <p><br></p> <p> </p> <p>We launched this podcast because we are deeply interested in the impact of AI on B2B buying, marketing, and selling. We call it Explorers because we don't know what the future holds. So as we explore and learn together, we wanted to bring you along on our journey. Our hope is that each episode provides you with practical takeaways and more importantly, new ways of thinking about B2B buying, marketing, and selling. </p> <p><br></p> <p>We're excited to learn alongside you and share our findings, and thank you so much for joining us. </p>
May 22, 2024
<p>Join us as <strong>Dan Horowitz</strong>, an expert in both the advertising and sales spheres, delves into the evolving world of B2B buying, marketing, and selling. With a rich background in digital marketing and current leadership roles at LinkedIn, Dan offers unique insights into the alignment of sales and marketing teams, the strategic application of AI across the buying, selling & marketing processes, and the creation of compelling content that resonates deeply with B2B buyers. This episode unpacks how to harness the potential of AI to streamline sales processes and enhance buyer engagement, and why maintaining human interaction remains crucial in closing deals. Dan’s expertise provides actionable strategies for B2B professionals aiming to leverage technology while ensuring their teams deliver maximum value in an increasingly digital marketplace.</p> <p><br></p> <p><em>Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.</em></p>
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