by Donna Peterson
Are you tired of outdated marketing strategies that no longer resonate with today’s industrial buyers? The B2B Marketing Excellence & AI Podcast is here to help you break through the noise, stand out, and build meaningful relationships with your audience. In each episode, we dive deep into the strategies industrial brands need to: - Identify and engage your ideal audience - Foster strong relationships with prospects and customers - Deliver valuable content that drives trust and loyalty Our podcast goes beyond the basics. We explore how emerging trends like AI tools, ChatGPT, and lean marketing strategies are reshaping the landscape, offering practical insights that small and large industrial marketing teams can immediately apply. Whether you're a seasoned marketer or new to the game, you'll discover actionable tips that make a measurable difference. Stay ahead of your competition with expert advice, industry insights, and real-world success stories. Ready to supercharge your marketing efforts? Tune in to learn how your brand can achieve sustainable growth by building authentic relationships. If you have questions or want us to cover specific topics, contact me directly at [email protected]. Let’s shape the future of B2B marketing together!
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🇺🇲
Publishing Since
2/10/2021
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April 17, 2025
In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learning, the episode explores how today’s busy decision-makers often need more than one touchpoint before they commit.
April 10, 2025
In this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships. At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it’s how we use them that matters most.
April 3, 2025
In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they’re from internal meetings, sales calls, or interviews. I’ll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform how you connect with your audience. It’s not about replacing human interaction — it’s about enhancing it so your messages land more effectively and your relationships grow stronger.
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