by Adzact
B2B Digital marketing is one of the fastest-growing disciplines, with global spending reaching 25 billion in 2022 and a 25% growth rate. The future of B2B digital marketing is bright, and there are plenty of opportunities for businesses to learn about new techniques and technologies to better serve their customers. In this podcast, we'll explore the latest B2B digital marketing advancements, from cutting-edge tools to creative strategies that are paving the way for a successful tomorrow. From social media campaigns powered by AI to event marketing and beyond, stay tuned as we uncover the future of B2B digital marketing.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
1/6/2023
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April 19, 2025
<p>B2B marketers are under more pressure than ever to build pipeline across multiple channels while keeping messaging, data, and sales strategy perfectly aligned. In this episode of B2B Marketing Futures, host Joaquin Dominguez is joined by three experienced marketers to explore what it really takes to run successful multi-channel demand generation programs in 2025.</p><p><strong>Guests:</strong></p><p>Craig Abramson – Senior Demand Generation Manager, Workday</p><p>Sarah Barbod – Demand Generation Manager, Kognitiv</p><p>Sarah Thomas – Revenue Technology Automation Manager, ConnectWise</p><p>Together, they discuss:</p><ul><li>How to orchestrate paid, organic, ABM and event marketing campaigns</li><li>What predictive tools like Demandbase and ZoomInfo bring to pipeline acceleration</li><li>Real-world lead scoring, sales alignment, and automation strategies</li><li>The dangers of “set-and-forget” marketing operations</li><li>How to measure attribution across complex journeys</li><li>Lessons learned from scaling demand gen in both startups and global enterprises</li></ul><p>Whether you're running demand gen at a scrappy SaaS startup or a large-scale enterprise, this episode is packed with practical insights on what works—and what doesn’t—in modern B2B marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 17, 2025
<p>In this episode of B2B Marketing Futures, host <strong>Joaquin Dominguez</strong> (Head of Marketing at Adzact) sits down with four B2B marketing leaders to unpack a challenge every marketer faces: which marketing metrics actually matter?</p><p>Joining the conversation:</p><ul><li><strong>Rajesh Char</strong>, Senior Director of Digital Marketing at <strong>Thermo Fisher Scientific</strong></li><li><strong>Joe Prather</strong>, Digital Marketing Analyst at <strong>Progress Software</strong></li><li><strong>Logan Lloyd</strong>, Email Marketing & Automation Manager at <strong>Sprout Social</strong></li><li><strong>Rob Kiser</strong>, Director of Product Marketing at <strong>AvePoint</strong></li></ul><p>From the fall of vanity metrics to the rise of signal-based strategies, the group dives deep into:</p><ul><li>Why open rates and industry benchmarks are losing relevance</li><li>How to map complex customer journeys across touchpoints</li><li>The impact of AI (like Google Gemini) on web traffic and SEO visibility</li><li>ROPO (Research Online, Purchase Offline) and account-level measurement</li><li>Aligning marketing data with business impact and revenue goals</li></ul><p>Whether you’re a marketing analyst, growth strategist or B2B demand gen leader, this episode will help you reframe how you measure success—and avoid getting lost in the dashboard.</p><p>🎧 Tune in now for fresh insights on data storytelling, attribution, and the future of B2B measurement.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 11, 2025
<p>Too many B2B teams are still treating channels like silos—paid over here, organic over there, brand in a different room entirely.</p><p>But buyers don’t move that way. And if we want to build meaningful pipeline, neither should we.</p><p>In this episode of <strong>B2B Marketing Futures</strong>, we explored what it really takes to scale multi-channel strategies—and why alignment, simplicity, and creative discipline matter more than ever.</p><p>We covered:</p><p> – Why brand and performance aren’t a trade-off—they amplify each other</p><p> – How high-quality creative, powered by first-party data, fuels performance</p><p> – Why suppression is one of the most underrated tools in your targeting strategy</p><p> – How to approach attribution as contribution—not just credit</p><p> – What makes YouTube and CTV surprisingly effective for B2B</p><p> – And why “doing fewer things, better” might be your competitive edge in 2025</p><p>🎙️ Featuring:</p><p> – <strong>AJ Navarro</strong>, Marketing Operations Manager at Sprout Social</p><p> – <strong>Alex Venus</strong>, Head of Digital & Web Marketing at Personio</p><p> – <strong>Abhishek Karkamkar</strong>, Manager, Marketing Analytics & Operations at Cohesity</p><p> – <strong>Lauren Vasu</strong>, Sr. Global Demand Generation Manager at Alteryx</p><p> – <strong>Mike Braund</strong>, Sr. Director, Marketing Operations & Digital Marketing at Iterable</p><p> – Hosted by <strong>Joaquin Dominguez</strong>, Head of Marketing at Adzact</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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