by Marketing Refresh
Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
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🇺🇲
Publishing Since
2/25/2024
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March 21, 2025
<p>In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, talks with Liz Andert, Director of Digital Customer Experience at HB Fuller. Liz shares her journey in marketing and gives her best tips for navigating the changing landscape of digital marketing.</p><p>The conversation covers a wide range of topics including the interaction between sales and marketing functions, creating meaningful digital customer experiences, and the growing importance of LinkedIn in the B2B landscape. Liz also discusses a groundbreaking project using AI for multilingual website translation, which significantly reduced costs while improving global SEO. Tune in to learn actionable insights on how to effectively embrace digital transformation and leverage AI in B2B marketing.</p><p><br></p><p>Topics Discussed:</p><ul><li>Navigating the relationship between sales and marketing</li><li>Utilizing LinkedIn for company growth</li><li>LinkedIn Ad practices for companies to consider</li><li>The importance of understanding your customer’s digital experience</li><li>Ways to leverage AI in B2B marketing</li></ul><br/><p><br></p><p>To learn more about Liz Andert, connect with her on LinkedIn at: <a href="https://www.linkedin.com/in/liz-andert/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/liz-andert/</a></p><p><br></p><p>To learn more about Terri, connect with her on LinkedIn at:<a href="https://www.linkedin.com/in/edwardbmarsh/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.linkedin.com/in/terrihartley/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/terrihartley/</a></p><p><br></p><p>To connect with Marketing Refresh, visit:<a href="https://marketingrefresh.com/" rel="noopener noreferrer" target="_blank"> MarketingRefresh.com</a></p>
March 7, 2025
<p>In this episode of B2B Marketing Methods, host Terri Hoffman is joined by Beth Dickson, Regional Director of Western Colorado for Manufacturer’s Edge. Their discussion centers around Manufacturer's Edge's role as the designated Manufacturing Extension Partnership (MEP) for Colorado, providing insights into the support and services offered to manufacturers.</p><p>Beth explains the process of conducting business health assessments to identify pain points and prioritize solutions, emphasizing the importance of operations, people, data, technology, and leadership. The episode also highlights common challenges such as workforce development, lean training, and marketing. Beth shares her strategies for building relationships with manufacturers, offering resources, and connecting them with experts to foster growth and success in the region.</p><p><br></p><p>Topics Discussed:</p><ul><li>Role of Manufacturer’s Edge in supporting manufacturers.</li><li>Common challenges faced by manufacturers in Colorado.</li><li>Importance of business health assessments.</li><li>Identifying and prioritizing pain points in manufacturing businesses.</li><li>Impact of manufacturing on local economies and job creation.</li></ul><br/><p><br></p><p>To learn more about Beth Dickson connect with her on LinkedIn at: <a href="https://www.linkedin.com/in/beth-dickson-11942987/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/beth-dickson-11942987/</a></p><p><br></p><p>To learn more about Terri, connect with her on LinkedIn at:<a href="https://www.linkedin.com/in/edwardbmarsh/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.linkedin.com/in/terrihartley/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/terrihartley/</a></p><p><br></p><p>To connect with Marketing Refresh, visit:<a href="https://marketingrefresh.com/" rel="noopener noreferrer" target="_blank"> MarketingRefresh.com</a></p>
February 21, 2025
<p>In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kyle Tate, the President at Firethorne Technology Services. This interview provides invaluable insights on building a brand, sales strategies, and fostering client relationships.</p><p>Whether you're in your first year or your twentieth, Kyle’s experience will resonate with anyone growing a business. From differentiating in a crowded market to the power of transparency and prioritizing the right clients, this episode is packed with actionable takeaways.</p><p><br></p><p>Topics Discussed:</p><ul><li>The challenges and rewards of launching a business</li><li>Sales strategies and finding the right customers</li><li>The role of branding and marketing in a competitive space</li><li>Transparency, trust, and long-term client relationships</li><li>Lessons from being both an MSP provider and client</li></ul><br/><p><br></p><p>To learn more about Kyle, connect with him on LinkedIn at: https://www.linkedin.com/in/kyle-tate-486620123/</p><p><br></p><p>To learn more about Terri, connect with her on LinkedIn at:<a href="https://www.linkedin.com/in/edwardbmarsh/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.linkedin.com/in/terrihartley/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/terrihartley/</a></p><p><br></p><p>To connect with Marketing Refresh, visit:<a href="https://marketingrefresh.com/" rel="noopener noreferrer" target="_blank"> MarketingRefresh.com</a></p>
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