by B2B Marketing
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April 16, 2025
David Rowlands interviews Sarah Roberts, Group CMO of Boldyn Networks, about aligning company purpose and culture in a successful rebranding strategy that boosts brand score and website traffic.
April 9, 2025
Kavita Singh interviews Anna Massey and Scott Sinfield of Omne about the strategic shifts in FMCG brands embracing B2B marketing strategies.
April 1, 2025
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Iris Meijer, Chief Marketing & Product Officer at Verizon. David and Iris talk about the importance of becoming a commercial marketer, and why the relationship with your product team is absolutely critical. Iris also talks through how she approaches rolling out AI at Verizon, without losing that human-to-human, emotional connection that is so important for building real connections and trust with your audience. If you’d like to learn more about how you can become a commercial marketer, just head here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/
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