by IBD Consulting
Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.
Language
🇺🇲
Publishing Since
6/2/2021
Email Addresses
1 available
Phone Numbers
0 available
April 22, 2024
<p><strong>Hando Sinisalu</strong>, the founder of <strong>Marketing Parrot</strong>, with extensive experience as an event organizer, and over the years, he has noticed that some companies tend to use their speaking opportunities during sponsored events to deliver sales pitches, which often end up frustrating the audience. This missed opportunity could have been used to build trust and establish relationships with potential customers. </p> <p>In this conversation, we discuss why this happens and explore strategies for maximizing the value of event sponsorships. We'll be hearing both positive and negative examples of conference sponsorships, from preparation to activation and gain insights into successful event sponsorship strategies.</p>
March 24, 2024
<p> The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market. </p> <p>SAF Tehnika specializes in the development and manufacturing of a range of high-end equipment, with its wireless data transmission technologies being its flagship offerings. Over the years, the company has successfully established a foothold in the US market. Interestingly, the largest part of the roughly 3,000 National Broadcasters in the United States are using SAF Tehnika microwave radios. </p>
March 10, 2024
<p>In this episode of #FriTalks, our guest is the founder of Mailigen and former VP of Product at Pipedrive - Janis Rozenblats.<br>He is joining us to share his valuable experience of building an Ideal Customer Profile (ICP) and the practical aspects of using it to optimise marketing execution and ROI. </p> <p>In our conversation, we discuss the following topics:<br>- How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies<br>- How to build an ICP and what data sources needed for that<br>- How to practically apply it across Product Development, Marketing, Sales and Customer Success </p>
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