by Global Performance Group
This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.
Language
🇺🇲
Publishing Since
11/12/2020
Email Addresses
1 available
Phone Numbers
0 available
April 17, 2025
In this bonus edition of the B2B Sales Trends podcast, we’re spotlighting one of the most popular questions we ask our guests: What are the top 3 traits that set elite salespeople apart? We’ve pulled together insights from six sales leaders across industries—from cybersecurity to healthcare to marketing—and the answers are anything but generic. You’ll hear from: - Mark Grimwood (formerly Salesforce) - Kendall Ryerson (Carestream) - Ford Williams (Redis, formerly ThoughtSpot) - Lauren Cursiter (Google) - Oliver Tate (Dentsu) - Kelly Magnaudeix (GE HealthCare) Tune in to hear what these top performers believe really makes the difference—and what they look for in the people they hire, coach, and promote.
April 10, 2025
In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with Jude Boyle—an experienced sales leader in both enterprise and public sector environments—for a deep dive into what really drives sales forward in complex B2B deals. Together, they explore one of the most overlooked challenges in B2B selling: helping buyers recognize the problem before pitching a solution. Jude breaks down why deals often stall—not because the solution isn’t a fit, but because the buyer hasn’t fully defined the problem or is too risk-averse to make a change. You’ll also hear: ✔ Why discovery is the most critical (and most underutilized) part of the sales process ✔ How to identify and align with multiple stakeholders across a matrixed organization ✔ How top salespeople use storytelling to move deals forward ✔ Why risk aversion—and not your competitor—is often your biggest barrier ✔ The three essential traits every elite seller needs to thrive in today’s market If you want to win more deals by guiding buyers through uncertainty, building trust, and creating urgency—the right way—this episode is for you.
April 3, 2025
In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher sits down with Kelly Magnaudeix, VP of Sales at GE Healthcare, to unpack one of the most persistent challenges in sales leadership: why strong strategies often break down in execution. Kelly shares actionable insights on: - Building coherence between strategy and sales execution - Ensuring clarity and simplicity for frontline teams - Earning buyer trust through credibility and consistency - Navigating today’s complex buying landscape - The top 3 (plus 1!) qualities of elite salespeople If you're a sales leader looking to close the gap between planning and performance, this episode is for you.
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