<p>Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.</p><p><br></p>
Language
🇺🇲
Publishing Since
5/24/2023
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November 8, 2024
We've invited Haley Pierce, the Sr. GTM Lead at the B2B Institute, to go into the nuances of how B2B buyers really buy, when they buy, and how to do our B2B advertising based on their research. The CMO Scorecard: The CMO Scorecard [https://business.linkedin.com/marketing-solutions/b2b-institute/cmo-scorecard] Haley's Linkedin: Haley Pierce | LinkedIn [https://www.linkedin.com/in/haley-pierce/] Category Entry Points: Category Entry Points In A B2B World [https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b] SAS Viya Case Study: SAS' Edge Case: SAS' Journey from Convention to Creativity | LinkedIn [https://www.linkedin.com/pulse/sas-edge-case-journey-from-convention-creativity-pijse/]
October 30, 2024
How can you get a meeting with anyone? How do you get meetings booked with complete strangers? You break the pattern. Give personalized gifts - yes, physical gifts. The CEO of Sendoso, Kris Rudeegraap, walks us through why and how to use strategic gifting as an outreach strategy.
September 6, 2024
The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.
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