by Filament
”Go-to-Market Playmakers” is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. So, tune in for all things Go-to-Market!
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5/1/2023
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April 9, 2025
The theme of our 18th podcast episode is B2B Content Marketing. Joining our host Jeremy Balius to discuss all things strategy for content marketing in the B2B space is Becky Lawlor from Redpoint Content. Summary In this conversation, Becky Lawlor discusses the significance of original research in B2B marketing, emphasizing how it builds trust, differentiates brands, and enhances content strategy. She shares insights on survey design, the importance of narrative constraints, and the evolving landscape of content shareability, particularly in the context of AI-generated content. The discussion highlights practical steps for implementing effective research strategies and the substantial ROI that can be achieved through original research. 👉 Download Becky’s B2B Buyer Research Report. Key Takeaways Original research is crucial for B2B marketing success. Brands need to differentiate their content to stand out. Trust is built through investment in original research. Survey design is critical for obtaining valuable insights. Content marketing should focus on engagement and relevance. Stakeholder alignment is essential for effective research. Shareability of content is increasingly important. AI-generated content is accepted if it provides value. Research can be conducted without a large budget. The ROI from original research can be significant. About Becky Lawlor Becky Lawlor is the founder of Redpoint Content, an original research and content marketing agency. She has over a decade of experience helping B2B tech brands create thought leading content that elevates their market presence and brand recognition. She’s worked with brands like Adobe, IBM, and Zapier. Clients she works with have reported achieving 2 to 3 times the leads, extensive media coverage, and a significant boost in engagement. Connect with Becky on LinkedIn. __________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions. Follow Filament on LinkedIn. Connect with Jeremy Balius.
March 19, 2025
The theme of our 17th podcast episode is MSP Strategy. Joining our host Jeremy Balius to discuss all things strategy for MSPs in 2025 and beyond is James Davis from TSP Advisory. Summary In this conversation, Jeremy Balius and James Davis discuss the evolving landscape of IT services, particularly focusing on Managed Service Providers (MSPs) and the challenges they face. James emphasises the decline of traditional support services and the need for transformation in the industry. He highlights the depersonalisation of IT services and the aging demographic of business owners, which affects their ability to adapt to market changes. The discussion also covers the importance of understanding client needs, the emergence of Technology Solutions Partners (TSPs), and the strategic shifts required for businesses to remain relevant in 2025 and beyond. James advocates for a top-down approach to strategy, urging businesses to focus on solutions rather than merely adding products to their offerings. Key Takeaways Support services are becoming obsolete due to evolving technology. Clients require less traditional support as technology advances. The industry is facing depersonalization, making differentiation harder. Many business owners are nearing retirement and may lack motivation to adapt. Transformation in the industry is essential for survival and growth. Understanding client needs is crucial for effective service delivery. The concept of Technology Solutions Partners (TSPs) is emerging as a new model. Businesses must shift from product-centric to solution-oriented strategies. A top-down approach to strategy is necessary for meaningful change. Transformation is a long-term process that requires commitment and planning. About James Davis James Davis, the Founder and Chief Strategy Officer of The TSP Advisory is on a mission to make the Technology Services Industry more cohesive and help Partners transform their businesses into modern Technology Solutions Partners to meet the needs of current and future clients in the decade ahead. He has been in and around the industry for over 15 years working in various roles this unique experience enables him to directly engage with Partners to help them articulate their vision, develop strategy and guide execution all while sharing wholistic insights to the wider ecosystem and bring it closer in a cohesive way to achieve better outcomes. Connect with James on LinkedIn.__________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions. Follow Filament on LinkedIn. Connect with Jeremy Balius.
March 17, 2025
Our podcast is evolving. The journey started as B2B Tech Marketing Talks, conversations tailored for B2B tech marketing leaders in the channel, partnerships space and in SaaS.As Filament evolved over the last couple years as a GTM agency, the conversations on the podcast broadened in scope beyond B2B tech marketing. The scope is being recalibrated and the podcast will rebrand to: Go-to-Market where we bring you winning GTM strategies from the industry’s best.It's a new name and positioning statement that better reflects our expanded focus.We’re bringing you even more insights from B2B tech leaders, SaaS founders, and industry playmakers who have mastered the art of taking products and services to market, as well as growing them within market. Expect deep dives into growth strategies, revenue models, brand marketing, content and advertising approaches, partnerships, product-market fit, and everything it takes to scale and expand your reach successfully.Whether you're scaling a startup, refining your GTM motion or your MSP, VAR, SI or Reseller, or driving revenue growth through a channel program, distributor or partner ecosystem, this is where you’ll learn the plays that work. ________ For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions. Follow Filament on LinkedIn. Connect with Jeremy Balius.
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