by Marcel Mihálik
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April 16, 2025
<p>In this episode of Growth Unlock, Marcel interviews John Lovell, Managing Director of Lovell Consulting, a specialist in capital allowances. </p><p><br></p><p>They discuss Joel's journey into the field, the complexities and benefits of capital allowances, current trends in commercial properties, and the importance of having a specialist in capital allowances. </p><p><br></p><p>Joel shares insights on the future of the market, the role of technology, and the significance of a kind and knowledgeable team in delivering value to clients.</p><p><br></p><p>#growthunlock #capitalallowances #taxrelief #commercialproperty #sustainability #consulting UK tax #propertyvaluation</p>
March 25, 2025
<p>In this episode, Marcel interviews Gilad Bechar, the founder and CEO of Moburst, a mobile growth agency that has scaled significantly over the years. </p><p><br></p><p>They discuss the evolution of client acquisition strategies, the impact of AI on marketing, challenges in maintaining quality while growing, and the importance of team structure across different time zones. </p><p><br></p><p>Gilad shares insights on integrating AI into agency operations and speculates on the future of AI in the marketing industry.</p><p><br></p><p>#moburst #clientacquisition #AImarketing #agencygrowth #mobilemarketing #digitalmarketing #growthunlock</p>
March 20, 2025
<p>In this podcast episode, Marcel interviews Tanya, the Vice President of International Growth and Better Media at ShowHeroes Group. </p><p>They discuss the company's innovative Better Media framework, which emphasizes sustainable advertising, data ethics, and local content production. Tanya explains how ShowHeroes differentiates itself from major advertising platforms by producing its own content and ensuring brand safety. </p><p>The conversation also covers the challenges of evolving customer expectations, the role of AI in advertising, and the company's marketing strategies for client acquisition. Tanya shares success stories and innovations, including custom audio ads and QR codes, showcasing ShowHeroes' commitment to staying ahead in the advertising industry.</p><p><br /></p><p>#ShowHeroes #sustainableadvertising #dataethics #digitalmedia #advertisingstrategies #clientacquisition #AIadvertising</p>
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