by Iolanthe Gabrie and James Shadrach
<p>A podcast about being better at business with your hosts Iolanthe Gabrie of Ruby Assembly and James Shadrach of Purpose Productions.<br><br>Season One of b2better features a suite of no-nonsense opinion and myth-busting from these two entertaining, frank marketing leaders from Australia. </p>
Language
🇺🇲
Publishing Since
9/26/2023
Email Addresses
0 available
Phone Numbers
0 available
January 17, 2024
<p>Feeling the burn? Not of your glutes ... of your business shame muscle. <br/><br/>What's that? Well, today your hosts Iolanthe Gabrie and James Shadrach discuss the complex myriad of feelings that come up when marketing. Whether marketing ourselves as thought-leaders or marketing our brands, shame or embarrassment as being viewed by peers as 'salesy' or silly casts a long shadow. Core content includes:</p><ul><li>The challenge of differentiating ourselves in packed markets</li><li>Why authenticity can be so hard to achieve, as can revealing the self</li><li>What happens when we stick to 'safe stuff' in our business marketing</li></ul><p>James and Iolanthe share tidbits from their own journeys of entrepreneurship, including the first investments they made in their businesses and what they wish they'd spent their dollaroos on earlier. </p><p>Enjoy the premiere season of no-holds-barred biz podcasts from two of Australia's leading b2b and professional services marketers. <em>It's business, done better.</em></p><p>Learn more about <a href='https://www.iolanthegabrie.com/'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au/'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>.</p><p>Learn more about <a href='https://www.iolanthegabrie.com'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>. </p>
September 26, 2023
<p>In b2better's pilot episode, your hosts Iolanthe Gabrie and James Shadrach discuss the core non-negotiables of building a legitimate brand.</p><ul><li>What are the 'must haves' that show your audience you're a 'real' business?</li><li>In start-up, how do you prioritise marketing activities? And when do you bite the bullet the invest more heavily in your brand identity?</li></ul><p>James and Iolanthe share tidbits from their own journeys of entrepreneurship, including the first investments they made in their businesses and what they wish they'd spent their dollaroos on earlier. </p><p>A great taste of a season of no-holds-barred biz podcasts from two of Australia's leading b2b and professional services marketers. <em>It's business, done better.</em></p><p>Learn more about <a href='https://www.iolanthegabrie.com'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>. </p>
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.