by Chris Rack
<p><b>B2Boring: The Podcast That's Anything But Ordinary!</b> <b><br></b><br></p><p>Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing!</p><p> </p><p>Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, execution, and the remarkable results they achieved.</p><p> </p><p>Whether you're a seasoned B2B marketer seeking fresh inspiration or just starting out in the industry, B2Boring is your ultimate resource for sparking creativity and driving impactful results. Afterall, the best ideas usually come from hearing other people’s ideas!</p><p> </p><p>Don't settle for boring—tune in to B2Boring and unlock the potential of your B2B marketing endeavors!</p><p><br></p><p><b>Available now on all major podcast platforms.</b></p>
Language
🇺🇲
Publishing Since
9/15/2023
Email Addresses
1 available
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September 3, 2024
In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shiftsThe evolution of Sendoso's services, the importance of relationship building, and how they use technology to streamline processesThe cu...
August 12, 2024
Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat business.Key Highlights:The evolution of ABM into a go-to-market approach.The importance of personalizing the ABM strategy for each account.Differ...
July 16, 2024
<p>Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry.</p><p><b>Key Highlights:</b></p><ul><li><b>B2B Marketing Trends:</b> Steve shares his experience in transforming communications departments and aligning strategies with business objectives.</li><li><b>Uncertainty Factors:</b> Discussion on geopolitical situations, market volatility, and politics affecting business priorities and sales cycles.</li><li><b>AI's Impact:</b> Examining how AI enhances efficiency in note-taking, forecasting, and proposals, while balancing the need for human connection.</li><li><b>Survey Results:</b> Insights from a survey on effective communication tactics in B2B marketing, highlighting the importance of LinkedIn and Glassdoor.</li><li><b>Branding Balance:</b> Balancing company and employee branding with authentic employee advocacy.</li><li><b>Press Release Strategy:</b> Tips on aligning press releases with business objectives and focusing on problem-solving.</li><li><b>Digital PR:</b> The value of data-driven digital PR strategies for improving SEO and driving traffic.</li><li><b>AI-Based Digital PR Campaign:</b> A successful campaign comparing AI and human-generated content, leading to significant media coverage and referrals.</li><li><b>Hackathon in Marketing:</b> Exploring the concept of a hackathon for generating creative marketing solutions.</li></ul><p>Tune in to gain valuable insights and practical strategies to elevate your B2B marketing and communications efforts! For more information on how pharosIQ can help you reach your revenue goals <a href='https://pharosiq.com/contact-us/'>visit us here.</a><br/><br/><a href='https://www.linkedin.com/in/christopherrack/'>Chris Rack on LinkedIn</a><br/><a href='https://www.linkedin.com/in/stevevinall/'>Steve Vinall on LinkedIn</a></p>
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