by Jasmine Haitalani
You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/
Language
🇺🇲
Publishing Since
6/24/2022
Email Addresses
1 available
Phone Numbers
0 available
April 17, 2025
<p>Your marketing shouldn't be a surprise. Yet, most entrepreneurs wait until it's too late to evaluate what's not working.</p> <p>As we approach a new quarter, it's the perfect time to reflect on your current marketing strategy and performance. Instead of waiting six months or even a year to assess what's working, successful entrepreneurs use a strategic quarterly review process to identify patterns, make adjustments, and double down on what's generating results.</p> <p>The key to an effective marketing audit lies in asking the right questions: Has your audience grown? Did you take advantage of visibility opportunities? How did your launches perform? What was your capacity like during implementation?</p> <p>By examining both the numbers and your experience, you can identify exactly what needs to change - whether it's your content schedule, platform strategy, or overall marketing approach.</p> <p>In this episode, I break down my exact process for conducting a quarterly marketing audit, including how to analyze past performance, set realistic goals, and create a clear plan for the next 90 days. Whether you're feeling stuck with your current results or looking to build on recent success, you'll learn how to use data and reflection to create a marketing strategy that drives consistent growth.</p> <p><strong>In today's episode, we're chatting about:</strong></p> <p>• Why waiting six months to evaluate your marketing is costing you opportunities</p> <p>• How to identify which marketing activities are actually driving results</p> <p>• The crucial difference between sales metrics and marketing metrics</p> <p>• Why your content frequency matters less than your strategic approach</p> <p>• How to set realistic marketing goals for the next quarter</p>
April 10, 2025
<p>Your small audience isn't a limitation, it's your greatest advantage for creating deep connection and driving sales.</p> <p>As someone who's built a thriving business with a modest following, I've discovered that campaign success isn't about audience size, it's about strategic re-engagement. Most entrepreneurs with small audiences make the critical mistake of recycling the same visuals, copy, and strategies, then wonder why their audience seems burnt out.</p> <p>The truth is, your audience isn't tired of buying from you; they're tired of seeing the same marketing approach.</p> <p>The key to transforming your small audience into engaged buyers lies in creating exclusive, limited-time experiences that feel custom-designed for this specific moment. By treating your campaigns with the same creative energy you'd give to a massive launch, you signal to your audience that they're valued.</p> <p>This means developing fresh visuals, implementing creative content series, and creating campaign-specific elements that make each offer feel new and exciting.</p> <p>In this episode, I break down exactly how to leverage your small audience for maximum impact, including practical strategies for re-engagement periods, visual reinvention, and creating exclusive campaign experiences. You'll learn why your creative blocks are actually revenue generators, how to stay fresh without burning out, and why your small audience deserves the same strategic attention as a much larger one.</p> <p><strong>In today's episode, we're chatting about:</strong></p> <p>• Why a small audience means bigger trust and attention (and how to leverage it)</p> <p>• How to visually reinvent your offer without changing the core product</p> <p>• The power of dedicated re-engagement periods before campaigns</p> <p>• Why creative content series outperform educational ones for engagement</p> <p>• How to maintain relevancy between launches without constant selling</p> <p> </p> <p dir="ltr"><strong>Connect with me: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://highflierpowerhouse.com/blog/stages-of-brand-awareness/">Website</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Join our <a href= "https://highflierpowerhouse.com/email">email list!</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/highflierpowerhouse/">Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.pinterest.com/highflierpowerhouse/">Pinterest</a></p> </li> </ul> <p dir="ltr">Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: <a href= "https://highflierpowerhouse.com/retainer">https://highflierpowerhouse.com/retainer</a> </p> <p dir="ltr">Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience <a href= "https://highflierpowerhouse.com/rebrand-training">https://highflierpowerhouse.com/rebrand-experience</a></p> <p><strong id= "docs-internal-guid-ddada658-7fff-e21f-80e2-4c98487665b9"><br /> <br /></strong></p>
April 3, 2025
<p>Your high-ticket and low-ticket offers need completely different marketing strategies, but most entrepreneurs are treating them exactly the same.</p> <p>As the founder of a seven-figure design agency, I've mastered the art of marketing both premium services like our $15,000 Rebrand Experience and more accessible offers like our $2,000 Sales Studio.</p> <p>The key difference? High-ticket buyers make decisions based on trust in you as the expert, alignment with your values, and confidence in the experience, while low-ticket buyers focus on clarity, immediacy, and ease of entry.</p> <p>Your content strategy needs to reflect these fundamental differences. For high-ticket offers, focus on slow burning storytelling that showcases your thought leadership, behind-the-scenes processes, and personal brand. For low-ticket offers, create content that emphasizes intrigue, impulse, and bold transformation language that gets straight to the point.</p> <p>In this episode, I break down exactly how to position your personal brand to sell both types of offers successfully. You'll learn how to create sales pages that convert for different price points, develop visual strategies that align with each offer's positioning, and build a multidimensional brand that attracts both premium clients and volume buyers.</p> <p><strong>In today's episode, we're chatting about: </strong></p> <p> • Why high-ticket buyers need different content than low-ticket buyers</p> <p>• How to structure sales pages for different price points</p> <p>• The visual strategy that works for premium versus accessible offers</p> <p>• Why your personal brand needs to be multidimensional</p> <p>• How to identify if your marketing is misaligned with your offer</p> <p dir="ltr"><strong>Connect with me: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://highflierpowerhouse.com/blog/stages-of-brand-awareness/">Website</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Join our <a href= "https://highflierpowerhouse.com/email">email list!</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/highflierpowerhouse/">Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.pinterest.com/highflierpowerhouse/">Pinterest</a></p> </li> </ul> <p><strong> </strong></p> <p dir="ltr">Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: <a href= "https://highflierpowerhouse.com/retainer">https://highflierpowerhouse.com/retainer</a> </p> <p><strong id= "docs-internal-guid-bac9b7c4-7fff-c5b0-0ee5-8302ee8e738c">Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience <a href= "https://highflierpowerhouse.com/rebrand-training">https://highflierpowerhouse.com/rebrand-experience</a></strong></p>
Dielle Charon
Stacey Boehman
Rachel Rodgers
Cat Del Carmen
Jasmine Star
Ashley Rose
Jenna Kutcher
Kathryn Morrison
Claire Pelletreau
Alex Hormozi
Steph Crowder
Jereshia Hawk
Mariah Coz
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.