by Colie James
Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!
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🇺🇲
Publishing Since
5/28/2022
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April 17, 2025
<p>You’ve heard me preach the power of workflows for years—but what if that’s not where your client experience actually starts? In this episode, I’m sharing the mindset shift that’s changed how I support creative entrepreneurs and why I’m putting client communication front and center. We’ll talk about what most people really need before they’re ready to automate, the truth about writing emails that connect, and why your words matter more than your workflow (at least at first).</p><p><strong><u>Mentioned in this Episode</u></strong></p><p><a href="https://coliejames.com/glowup" rel="noopener noreferrer" target="_blank">Systems Glow-Up Challenge: Email Edition</a></p><p><strong><u>Find it Quickly</u></strong></p><p>01:05 – Why I’m shifting focus from workflows to communication</p><p>02:36 – The real difference in your client journey</p><p>03:42 – What held me back from teaching email strategy</p><p>04:37 – The spark (not a framework) you actually need</p><p>05:22 – Why most people aren’t ready for workflows</p><p>07:06 – Communication comes before automation</p><p>07:41 – A sneak peek at the Systems Glow-Up challenge</p>
April 16, 2025
<p>Did you know the benefits of SEO expand beyond your website? Brittany Herzberg joins us to share how you can optimize for search across multiple platforms and content types! Listen in as she defines SEO, walks us through optimizing our content, and shares how to be intentional with your optimization! </p><p>Today’s episode is brought to you by my <a href="https://coliejames.com/leads" rel="noopener noreferrer" target="_blank">Love Your Leads</a> private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.</p><p><a href="https://coliejames.com/leads" rel="noopener noreferrer" target="_blank">Listen Now >></a></p><p><strong>Find it Quickly:</strong></p><p>02:34 - Understanding SEO Basics</p><p>06:34 - Optimizing Your Website Pages</p><p>19:30 - The Importance of Blogging for SEO</p><p>24:11 - Starting with a Blank Page: Overcoming Writer's Block</p><p>24:16 - SEO Strategy: From Keywords to Content</p><p>25:23 - Engaging with Leads: Setting Expectations</p><p>25:59 - Blogging Frequency and Content Opportunities</p><p>26:54 - Optimizing Blog Posts for Client Engagement</p><p>30:11 - SEO Tips: Intention and Technicalities</p><p>32:13 - Podcast SEO: Show Notes and Descriptions</p><p>40:16 - Optimizing Social Media Profiles for SEO</p><p><strong>Mentioned in this Episode</strong></p><p><a href="https://coliejames.com/seo-through-case-studies/" rel="noopener noreferrer" target="_blank">SEO through Case Studies | Simple SEO Series with Brittany Herzberg </a></p><p><a href="https://coliejames.com/embracing-workflows-automations-in-your-crm-honeybook-case-study-with-brittany-herzberg/" rel="noopener noreferrer" target="_blank">Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg</a></p><p><a href="https://www.youtube.com/watch?v=6BYKUlspPTE" rel="noopener noreferrer" target="_blank">Google Search Console Resource Video</a></p><p><a href="https://brittanyherzberg.com/blog/digital-communications-etiquette" rel="noopener noreferrer" target="_blank">Digital Communications Etiquette w/ Michelle A. Whyte</a></p><p><a href="https://michelleawhyte.com/" rel="noopener noreferrer" target="_blank">michelleawhyte.com</a></p><p><strong>Connect with Brittany</strong></p><p>Website: <a href="https://brittanyherzberg.com/" rel="noopener noreferrer" target="_blank">brittanyherzberg.com</a></p><p>Instagram: @<a href="https://www.instagram.com/brittany_herzberg" rel="noopener noreferrer" target="_blank">brittany_herzberg</a></p><p>Podcast: <a href="https://brittanyherzberg.com/the-basic-b-podcast" rel="noopener noreferrer" target="_blank">The Basic B Podcast</a></p><p>Private Podcast: <a href="https://brittanyherzberg.com/seo-private-podcast" rel="noopener noreferrer" target="_blank">SEO & Grow</a></p>
April 10, 2025
<p>Does every single offer need a fully built out client experience? While I think it's necessary to create a powerful experience that leave your client raving about you, I also am a huge fan of simple systems. In this episode I'm walking you through how you might be overcomplicating your systems for some of your offers and why you should leave the more robust systems for your signature offers.</p><p><strong>Find it Quickly:</strong></p><p>[00:29] The Importance of Client Experience</p><p>[01:23] Simple Offers Explained</p><p>[03:20] Stop Overcomplicating Your Systems</p><p>[04:28] Essential Elements for Simple Offers</p><p>[05:49] Summarizing and Upselling</p><p>[07:02] Evaluating & Simplifying Your Systems</p><p><strong>Mentioned in this Episode</strong></p><p><a href="https://coliejames.com/how-to-use-dubsado-schedulers" rel="noopener noreferrer" target="_blank">Get Paid with Schedulers</a></p><p>Mentioned in this episode:</p><p><strong>Join the Systems Glow Up Challenge</strong></p><p>What if writing client experience emails didn't make you want ot pull your hair out? In my three-day Systems Glow Up Challenge, I'll help you stop overthinking every message and start writing with clarity and confidence. Join us on April 29th at coliejames.com/glowup</p>
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