by Business of Apps
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.
Language
🇺🇲
Publishing Since
12/23/2019
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April 14, 2025
Product Marketing Manager Max Amelang discusses leveraging cognitive biases to boost mobile app conversion rates in an interview with Business of Apps host
April 9, 2025
Host of Business of Apps Podcast interviews Dieter Rappold, CEO of ContextSDK, about unlocking user intent with on-device AI to enhance app experiences and drive revenue.
March 17, 2025
I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summit Berlin 2024. Why? Well, the physical space in the venue in Berlin was obviously limited and it’s not like you can fly to Berlin to visit the summit on a whim - time and money aren’t always there when you need them, right? But we don’t want you to miss an opportunity to listen to these discussions and learn from it. So here comes the next panel - “Beyond downloads: app engagement strategies" It was hosted by Keziah Husselbee, Product Marketing Specialist at Adobe. It was a pleasure to have on the panel people from: Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist Roma Rey, Head of CRM at ParshipMeet Group Robert Vaternam, Senior CRM Manager at Freeletics Jon Genovard, Senior CRM Manager at ShareTheMeal
Steve Young
David Barnard, Jacob Eiting
Greg Isenberg
Y Combinator
Dan Martell
Practical AI LLC
Phil Carter
RTVSLO - MMC
The New York Times
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