by Kelly McKenna, Therapist & Business Coach
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!
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8/5/2024
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April 16, 2025
<p>A question I get asked super often is ‘should you list your therapy rates on your website’? </p><p>In short - the answer is YES!</p><p>But…I want to dive deeper into WHY I believe this is important. </p><p>I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either!</p><p>I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!!</p><p>In this episode, I cover: </p><ul><li>Assuming that people will think your rates are ‘too expensive’</li><li>The power of transparency with listing your rates</li><li>Why listing your rates communicates your expertise & value</li><li>Elevating your client experience to show that you ARE the expert</li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! </p><p>Resources & Links:</p><ul><li>Try <a href="https://www.mentaya.com/?referrerId=kelly&utm_source=kelly&utm_medium=email" rel="noopener noreferrer" target="_blank">Mentaya</a> for 1-month FREE with the code KELLY</li><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a> </li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a> </li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a href="https://sitwithkelly.ck.page/captions-freebie?_gl=1*10zlh5w*_ga*NDg3OTc0MzI4LjE3MTUyNjQ4OTQ.*_ga_T0NQSC6X33*MTcyMzQ4NTA4Mi40NC4xLjE3MjM0OTIwMzYuNjAuMC4w?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=caption-guide&utm_campaign=" rel="noopener noreferrer" target="_blank">Caption Guide</a></li></ul><br/><p>Mentioned in this episode:</p><p><a href="https://business-of-therapy.captivate.fm/free-training">FREE Training: How to Market & Grow Your Private Practice on Instagram</a></p>
April 9, 2025
<p>When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. </p><p>Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. </p><p>Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.</p><p>Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix. </p><p>In this episode, we cover: </p><ul><li>Liana’s journey with Instagram + how guilt & shame initially played a role</li><li>Liana’s experience with niching down on Instagram</li><li>How Liana has continued to gain clients outside of Instagram</li><li>Why creating content for Instagram can feel ‘easier’ after niching down</li><li>How Liana uses Reels membership to help with content creation</li><li>How building connections w/other therapists on Instagram has impacted Liana’s business</li><li>Getting consistent clients from Instagram</li><li>Not overthinking content creation + following a routine that works for YOU</li><li>Bringing in the ‘human’ aspect + finding confidence as a therapist </li></ul><br/><p>Connect with Liana:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/yourtrauma.therapist/" rel="noopener noreferrer" target="_blank">@yourtrauma.therapist</a></li><li>Check out her <a href="https://www.goodingwellness.com/liana-ross" rel="noopener noreferrer" target="_blank">website</a></li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Resources & Links:</p><ul><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a> </li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a> </li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a
April 2, 2025
<p>Do you ever feel like Instagram is taking over your life??</p><p>You’re constantly juggling clients, content creation, family time, and everything in between.</p><p>If this sounds familiar, you’re NOT alone!</p><p>Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. </p><p>Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. </p><p>I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too!</p><p>In this episode, I cover: </p><ul><li>Common challenges therapists face with Instagram</li><li>Using time blocking for both work AND personal time</li><li>Content batching + tools that can help with this</li><li>Setting specific Instagram boundaries</li><li>Designating & prioritizing self-care and ‘downtime’ FIRST</li><li>How outsourcing & delegation can help you</li><li>Why maintaining boundaries & preventing burnout is crucial</li></ul><br/><p>Connect with Kelly:</p><ul><li>Follow on Instagram <a href="https://www.instagram.com/businessoftherapy/" rel="noopener noreferrer" target="_blank">@businessoftherapy</a> and <a href="https://www.instagram.com/sitwithkelly/" rel="noopener noreferrer" target="_blank">@sitwithkelly</a> </li><li>Check out the <a href="https://businessoftherapy.com/" rel="noopener noreferrer" target="_blank">Business of Therapy website</a></li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode!</p><p>Resources & Links:</p><ul><li>Check out the <a href="https://www.opal.so/" rel="noopener noreferrer" target="_blank">Opal app</a> to help with setting boundaries</li><li>This episode is sponsored by <a href="https://www.helloalma.com/kelly/podcast/?utm_source=podcast&utm_medium=paid&utm_campaign=kelly" rel="noopener noreferrer" target="_blank">Alma</a>, the financially rewarding way to go in-network</li><li>I recommend setting up an intro call scheduler within <a href="https://jane.app/book_a_demo?utm_medium=kelly_mckenna&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_mh" rel="noopener noreferrer" target="_blank">Jane</a> - use code: KELLY2MONTH for a 2-month grace period</li><li><a href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Private Practice Academy Bundle (PPA)</a> </li><li><a href="https://businessoftherapy.com/reels-membership?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Reels Membership</a> </li><li><a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Business Coaching Waitlist</a> </li><li><a href="https://businessoftherapy.com/free-1-hour-training?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer" target="_blank">Free training</a></li><li><a href="https://sitwithkelly.ck.page/captions-freebie?_gl=1*10zlh5w*_ga*NDg3OTc0MzI4LjE3MTUyNjQ4OTQ.*_ga_T0NQSC6X33*MTcyMzQ4NTA4Mi40NC4xLjE3MjM0OTIwMzYuNjAuMC4w?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=caption-guide&utm_campaign=" rel="noopener noreferrer" target="_blank">Caption Guide</a></li></ul><br/><p>Mentioned in this episode:</p><p><a href="https://business-of-therapy.captivate.fm/reels-flash-sale-april-2025">Reels ✨FLASH SALE✨ ending April 10th! </a></p>
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