by A podcast on Customer Value Management
Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more. Join us on this journey as we build a community of CVM professionals! #bigdata #marketing #cvm #customerexperience #analytics #telco
Language
🇺🇲
Publishing Since
6/6/2023
Email Addresses
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March 25, 2025
<p>In this episode of CVM Stories, we sit down with Abdallah Mashashi, Pricing Manager, Axian Group-OIF Cluster, who transitioned from telecom to the dynamic world of Mobile Money. </p><p><br /></p><p>Abdallah shares how CVM in fintech helps turn sign-ups into loyal customers from day one. Hear the secret to instant activation, building trust and dynamic pricing to make customer lifelong fans.</p><p><br /></p><p>*Key takeaways*</p><p><br /></p><p><br /></p><p>[00:01:00] Abdallah’s journey from telecom to fintech</p><p>[00:05:00] How pricing strategies differ in mobile money vs. telecom.</p><p>[00:07:10] Why cash is still fintech’s biggest competitor</p><p>[00:10:00] The secret to driving adoption: trust and incentives.</p><p>[00:15:00] How CVM keeps fintech users engaged and active.</p><p>[00:20:00] The power of onboarding: first transactions matter.</p><p>[00:25:00] Fintech’s advantage: rich customer data and personalization.</p><p>[00:30:00] How fintechs are outpacing banks in digital transformation.</p><p>[00:35:00] Why innovation is the only way to win in mobile money.</p><p>[00:40:00] How fintechs are building ecosystems that drive growth.</p><p><br /></p><p>*Connect with us*</p><p><br /></p><p>Listen to the CVM Stories podcast wherever you prefer:</p><p>Web: https://www.exacaster.com/cvmstories/</p><p>LinkedIn: https://www.linkedin.com/company/exacaster/</p><p>Instagram: https://www.instagram.com/cvm.stories</p><p>TikTok:https://www.tiktok.com/@cvm_stories</p><p><br /></p><p><br /></p><p>The video partner: ADLife Creative Studio</p><p>https://adlife.lt/</p>
February 11, 2025
<p>This time, our guest is Adil Khabir, Head of Growth & Analytics at stc Bahrain.</p><p>Adil shares how his team transformed CVM from a traditional retention tool into a fast-moving, data-driven growth machine.</p><p><br /></p><p><strong>Key takeaways</strong></p><p><br /></p><ul><li>[00:01:49] Adil’s journey into CVM and why he’s still passionate after 15 years.</li><li>[00:04:38] How CVM evolved from static segmentation to solving real business problems.</li><li>[00:07:12] The secret to CVM success: tie it to business strategy.</li><li>[00:08:41] Why agility and iteration beat traditional campaign planning.</li><li>[00:19:54] How stc Bahrain built an autonomous CVM team.</li><li>[00:24:02] The importance of momentum and compounding growth.</li><li>[00:27:04] Growth loops: a game-changer for CVM.</li><li>[00:31:06] How to convince leadership to invest in an agile CVM.</li><li>[00:42:19] The power of open conversations and trust in leadership.</li><li>[00:50:13] Adil’s top recommendations for professional growth.</li></ul><p><br /></p><p><br /></p><p><strong>Connect with us</strong></p><p><br /></p><p>Listen to the CVM Stories podcast wherever you prefer:</p><ul><li>Web: <a href="https://www.exacaster.com/cvmstories/" target="_blank" rel="ugc noopener noreferrer">https://www.exacaster.com/cvmstories/</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/exacaster/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/exacaster/</a></li><li>Instagram: <a href="https://www.instagram.com/cvm.stories" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/cvm.stories</a></li><li>TikTok:<a href="https://www.tiktok.com/@cvm_stories" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@cvm_stories</a></li></ul>
November 12, 2024
<p>*Unpacking CVM Trends 2025:Telecom Edition report* </p> <p><br /></p> <p><br /></p> <p>Listen to Egidijus Pilypas from Exacaster and CVM experts Marek Wiktor Grabowski from Orange Polska, Silvia Gomez Dominguez, Customer Engagement Expert, and Thierry Awetimbi from Vodacom Congo as they discuss how key trends will drive CVM in 2025.</p> <p><br /></p> <p><br /></p> <p>*Key Takeaways*</p> <p><br /></p> <ul> <li>00:00:00 – Introduction to CVM trends report event</li> <li>00:02:10 – CVM reporting structures and challenges</li> <li>00:03:56 – Infrequent KPI tracking raises concerns</li> <li>00:05:31 – Importance of C-level CVM reporting</li> <li>00:08:13 – Innovation and visibility in CVM teams</li> <li>00:12:32 – CVM teams’ focus on operational tasks</li> <li>00:14:37 – Limited time for strategic CVM initiatives</li> <li>00:27:08 – Single customer view still challenging</li> <li>00:43:35 – Omnichannel experience lacking in CVM</li> <li>00:57:29 – Generative AI for enhanced customer service</li> <li>01:03:57 – Digital transformation impact on CVM work</li> <li>01:16:42 – Convergence boosts retention and ARPU gains </li> </ul> <p><br /></p> <p> *Get Your Copy of CVM Trends 2025 Report* </p> <p><br /></p> <p> No more worries about planning for 2025 and wondering if we're doing enough to boost customer value. Read the report to find the insights you need! </p> <p><br /></p> <p> Get your free copy of CVM Trends 2025: Telecom Edition report at <a href="www.exacaster.com/cvm-trends-2025/" target="_blank" rel="ugc noopener noreferrer">www.exacaster.com/cvm-trends-2025/</a></p>
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