by Chris LeBeau
Join me in my deep dive into the spirits, cocktail, and hospitality industry as I interview people from around the field. <br/><br/><a href="https://decodingcocktails.substack.com?utm_medium=podcast">decodingcocktails.substack.com</a>
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11/13/2021
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March 11, 2025
<p>Matt Foster (<a target="_blank" href="https://www.instagram.com/mattkfoster/">Instagram</a>) is the founder of Sol Luna | Coffee Whiskey (<a target="_blank" href="https://www.sollunacoffeewhiskey.com/">website</a>, <a target="_blank" href="https://www.instagram.com/sol.luna.coffeewhiskey/">Instagram</a>). With a background as a barista, bartender, and the 2019 winner of the <a target="_blank" href="https://uscoffeechampionships.org/coffee-in-good-spirits">Coffee in Good Spirits Competition</a>, Matt says you should think of Sol Luna as a blend of aged bourbon and fresh cold brew that is barista tested and bartender approved.</p><p>There are already plenty of coffee flavored products out there, so why did Matt create this one? As he puts it, many, but not all of the coffee flavored products out there strike him as one where the actual coffee flavor was an afterthought. Matt wanted to bring you a deeply nuanced and drier coffee liqueur that accentuates the bourbon upfront and coffee on the back end.</p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://decodingcocktails.substack.com?utm_medium=podcast&utm_campaign=CTA_1">decodingcocktails.substack.com</a>
January 29, 2025
<p>Back in November, I was invited to take part in an entrepreneur-centric event in my city called <a target="_blank" href="https://www.stlouisstartupweek.com/">STL Startup Week</a>.</p><p>I knew I’d talk about how I ended up running a cocktail business and what all that entails, but it also felt important to cover how hard and emotionally draining it is. To that end, I felt it was important to talk about the “fuel” I’ve found that sustains me when the going gets tough.</p><p>When we start a business, I think it’s also important to ask, “Why am I even doing this?” Is this for money, fame, because I feel pressure, because I want to, or something else? For the toll it takes, I worry about people making the decisions for reasons that are about money, fame, or impressing others.</p><p>We’re at a time in history when entrepreneurship is being lionized. It’s hard and perhaps admirable. But, I also believe that running a company is not a more ennobled path. It is simply a path. We need to be honest with ourselves because life is too short to be doing things for others.</p><p>In the talk, I mention a Google Doc with links, quotes, etc. <a target="_blank" href="https://docs.google.com/document/d/1_3pycBihgbnu1gY8KoZZcZBFlhKdvhUZoHumK-bb_eU/edit?usp=sharing">You can access it here</a>.</p><p>It’s <a target="_blank" href="https://youtu.be/Tsx2p1-6HYs?si=lHe6zvYSIG-oe5XF">also available here on Youtube</a>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://decodingcocktails.substack.com?utm_medium=podcast&utm_campaign=CTA_1">decodingcocktails.substack.com</a>
December 11, 2024
<p>Zack Abbott is the co-founder and the inventor of the proprietary technology behind <a target="_blank" href="https://zbiotics.com/">ZBiotics</a>. This product is built upon the idea that we have been attempting to tackle those rough mornings after drinking alcohol incorrectly for decades, if not longer. Long-standing research shows that neither dehydration nor electrolyte imbalance is what causes that next-day misery. 😲</p><p><a target="_blank" href="https://zbiotics.com/pages/how-it-works">Getting into the science</a>, when the body begins to break down alcohol, one of the bi-products that is created is called “acetaldehyde”. This is highly toxic. As I understand it, the liver is great at managing acetaldehyde, but not all of it makes it to the liver. Some of it lingers in your gut, where it is not broken down well, gets absorbed into the body, and wreaks havoc many of us are familiar with. Zack and his team have worked to create a product that helps your gut do a better job at breaking down the acetaldehyde in your cut called, “pre-alcohol”.</p><p><p>Do you know someone who might like this? Please share it.</p></p><p>They’re not here to claim they have a magical cure-all, but a growing number of customers are swearing that it is making their next mornings much better, if not completely better. I have tried it on a couple of occasions when I’ve had some drinks and feel that the following days were great.</p><p>Aside from the alcohol space, Zack and his team are working to reclaim the term GMO (Genetically Modified Organism) as one that can be a good thing. On every bottle, you’ll find “<strong>Proudly GMO</strong>” written. Zack talks about this in the episode. <a target="_blank" href="https://zbiotics.com/pages/mission">Read more from them here</a>. </p><p><p>Thanks for reading Decoding Cocktails's Substack! Subscribe for free to receive new posts and support my work.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://decodingcocktails.substack.com?utm_medium=podcast&utm_campaign=CTA_1">decodingcocktails.substack.com</a>
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