by Eric Schwartzman
Eric Schwartzman interviews earned media marketing and digital public relations leaders. Visit the show blog at https://www.ericschwartzman.com/blog/
Language
🇺🇲
Publishing Since
9/8/2022
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1 available
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July 23, 2024
In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. <br /> <br /> <br /> <br /> We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news content for Google. Barry explains the intricacies of Google’s news ecosystem, the importance of structured data, and how news publishers can stay ahead in editorial content marketing, blogging, and digital news publishing.<br /> <br /> <br /> <br /> We also discuss the recent Google search algorithm leak, the impact of AI on news publishing, and the delicate balance between ad revenue and user experience on news websites. Barry provides practical advice for news publishers on building direct audience loyalty and minimizing reliance on intermediaries like Google and social media platforms.<br /> <br /> <br /> <br /> Timeline Summary<br /> <br /> <br /> <br /> 0:23 - Barry’s journey from webmaster to news SEO specialist.<br /> <br /> <br /> <br /> 1:13 - What is news SEO, and how does it differ from e-commerce, local, and B2B SEO?<br /> <br /> <br /> <br /> 2:03 - Google’s Top Stories and the fast-paced nature of news ranking.<br /> <br /> <br /> <br /> 3:46 - Challenges of getting news content indexed quickly.<br /> <br /> <br /> <br /> 5:40 - The role of social media in breaking news and its impact on news SEO.<br /> <br /> <br /> <br /> 7:14 - The competition among news publishers to rank in Top Stories.<br /> <br /> <br /> <br /> 9:22 - Why Google may not be the best source for the latest breaking news.<br /> <br /> <br /> <br /> 12:25 - The significance of Google Discover versus Top Stories for news traffic.<br /> <br /> <br /> <br /> 14:57 - Discussion on the Google search algorithm leak and its implications.<br /> <br /> <br /> <br /> 19:16 - Key takeaways from the leaked Google data.<br /> <br /> <br /> <br /> 23:24 - The impact of paywalls and ads on news SEO and engagement.<br /> <br /> <br /> <br /> 27:58 - How generative AI is changing the landscape of news publishing.<br /> <br /> <br /> <br /> 31:30 - Google’s introduction of AI overviews in search results and their potential impact.<br /> <br /> <br /> <br /> 38:37- The importance of building direct audience loyalty for news publishers.<br /> <br /> <br /> <br /> 40:56 - Final thoughts on Google’s capabilities and the future of SEO.<br /> <br /> <br /> <br /> Links & Resources<br /> <br /> <br /> <br /> • Polemic Digital<br /> <br /> <br /> <br /> • Belfast Telegraph<br /> <br /> <br /> <br /> • Google News<br /> <br /> <br /> <br /> • Google Discover<br /> <br /> <br /> <br /> • New York Times<br /> <br /> <br /> <br /> • Perplexity AI<br /> <br /> <br /> <br /> Closing Remarks<br /> <br /> <br /> <br /> Thank you for tuning in to this insightful episode with Barry Adams. If you enjoyed the episode, please rate, follow, share, and review our podcast. <br /> <br /> <br /> <br /> Your support helps us bring you more expert insights and in-depth discussions. <br /> <br /> <br /> <br /> Stay connected with us for more episodes that keep you ahead in the dynamic world of SEO consulting.
June 28, 2024
Ecommerce SEO consultant Aleyda Solis discusses what's up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast.<br /> <br /> <br /> <br /> As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search results. <br /> <br /> <br /> <br /> Solis shares practical strategies to maximize opportunities and navigate the e-commerce SEO challenges posed by these transformations.<br /> <br /> <br /> <br /> Ecommerce SEO: Google’s Integration of Transactional Functionalities<br /> <br /> <br /> <br /> (1:15) Solis highlights Google’s increasing integration of transactional functionalities within search results. For highly commercial keywords, like “black sneakers for men,” Google displays direct shopping options and detailed product information right there in the SERP. This shift reduces click-through rates (CTR) and the available space for traditional organic search results, positioning Google more as a competitor in the ecommerce space, than a simple search engine.<br /> <br /> <br /> <br /> (2:45) Google’s Shopping Graph, which includes over 40 billion products, is a driving force behind this change. Solis explains that the integration with Merchant Center feeds is crucial for retailers. Platforms like Shopify, Wix, and WooCommerce facilitate the creation and management of these feeds, enhancing ecommerce sites’ presence in Google’s shopping features.<br /> <br /> <br /> <br /> The Importance of Structured Data in Ecommerce SEO<br /> <br /> <br /> <br /> (5:20) Structured data is vital to product visibility in search results. Solis advises retailers to leverage search schema in e-commerce SEO to highlight key product variants like price, availability, and reviews. Tools like WooCommerce and various plugins make it easier to create and optimize these feeds. Properly implemented structured data ensures that products appear prominently in search results, but to drive traffic and conversions, you need to be price competitive because Google displays competing online retailers selling the same product in SERPs now.<br /> <br /> <br /> <br /> Preparing for Google’s Search Generative Experience (SGE) in Ecommerce SEO<br /> <br /> <br /> <br /> (7:50) Solis speculates on the potential impact of Google AI Overviews (formerly known as SGE, although Google says they're different products), which could streamline the search process by providing users with direct access to product details. This feature integrates Google’s Gemini large language model (LLM) to generate search results in a more graphically elegant, scannable way, with links to sources. This underscores the need for retailers to focus on enhancing their schema product feeds and structured data to maintain visibility.<br /> <br /> <br /> <br /> Optimizing Product Detail Pages (PDPs) for Ecommerce SEO<br /> <br /> <br /> <br /> (10:05) Optimizing Product Detail Pages (PDPs) is not just about on-page SEO but also user engagement and conversion, as the Google leak may confirm. Solis emphasizes the importance of high-quality images, detailed product descriptions, and incorporating user reviews and expert insights. Many retailers overlook the potential of PDPs to drive traffic and conversions, missing significant opportunities in the process.<br /> <br /> <br /> <br /> Ecommerce SEO and the Role of Merchant Center Feeds<br /> <br /> <br /> <br /> (12:30) Solis delves deeper into the importance of Merchant Center feeds and Google’s Shopping Graph. She explains that the Shopping Graph, which now includes over 40 billion products, is crucial for ecommerce SEO. The integration with Merchant Center feeds ensures that products are accurately represented in Google’s shopping features, enhancing their visibility and appeal to potential customers. Platforms like Shopify, Wix,
May 28, 2024
Google algorithm secrets are rarely leaked. <br /> <br /> <br /> <br /> But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI.<br /> <br /> <br /> <br /> This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world by storm, revealing explosive insights from leaked internal Google documentation.<br /> <br /> <br /> <br /> This is an exclusive opportunity to hear Mike directly share his expertise and predictions about how AI will impact the evolving landscape of search and what SEO consultants need to do to stay competitive.<br /> <br /> <br /> <br /> Google Algorithm Secrets Revealed<br /> <br /> <br /> <br /> Inside Google’s Algorithm<br /> <br /> <br /> <br /> Mike King discusses the inner workings of Google’s ranking systems and the factors that influence search results, based on his extensive research and analysis.<br /> <br /> <br /> <br /> Google’s Deceptive Practices<br /> <br /> <br /> <br /> Discover how Google has misled the SEO community about key ranking factors and the real role of domain authority, click data, and more.<br /> <br /> <br /> <br /> The Impact of AI on Search<br /> <br /> <br /> <br /> Learn how AI is reshaping the landscape of search and what it means for your SEO strategy. Mike delves into the implications of Google’s Search Generative Experience (SGE) and other AI-driven changes.<br /> <br /> <br /> <br /> Actionable SEO Insights<br /> <br /> <br /> <br /> Mike provides practical advice on how to optimize for the new realities of search, including the importance of authoritative content, user engagement, and adapting to AI advancements.<br /> <br /> <br /> <br /> Podcast Episode Highlights<br /> <br /> <br /> <br /> Truth About Click Data<br /> <br /> <br /> <br /> Contrary to Google’s public statements, click data plays a significant role in rankings. Mike King explains how this impacts your SEO efforts.<br /> <br /> <br /> <br /> Importance of Writing with an Authoritative Voice<br /> <br /> <br /> <br /> Learn why creating high-quality, authoritative content is more crucial than ever in the age of AI.<br /> <br /> <br /> <br /> Actionable SEO Strategies<br /> <br /> <br /> <br /> Get practical tips on how to optimize your site for AI-driven search engines and stay ahead of the competition.<br /> <br /> <br /> <br /> Key SEO Discussion Points:<br /> <br /> <br /> <br /> Fragmentation of Search<br /> <br /> <br /> <br /> The increasing diversity of search platforms and why it’s crucial to optimize for more than just Google.<br /> <br /> <br /> <br /> AI and Verification<br /> <br /> <br /> <br /> The role of AI in search and the necessity for users to verify information through trusted sources like Google.<br /> <br /> <br /> <br /> Google’s Core Updates<br /> <br /> <br /> <br /> How recent updates are addressing AI content and the ongoing battle against spam.<br /> <br /> <br /> <br /> Optimizing for Language Models<br /> <br /> <br /> <br /> Best practices for ranking in AI-driven search environments, based on Mike’s latest research.<br /> <br /> <br /> <br /> About Mike King<br /> <br /> <br /> <br /> Mike King is the CEO and founder of iPullRank, a leading digital marketing agency specializing in SEO and content strategy. His recent post has ignited a heated discussion about the future of search, and now he’s here to share his expert insights.<br /> <br /> <br /> <br /> Tune in and learn:<br /> <br /> <br /> <br /> • A deeper understanding of the future of search and SEO.<br /> <br /> <br /> <br /> • Practical tips for leveraging AI in your search strategy.<br /> <br /> <br /> <br /> • Insights directly from this thought leader behind the first comprehensive analysis of the internal documents leak from Google Search.
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