by CreatorIQ
Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today’s top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry newbies and veterans alike. We hope you enjoy!
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🇺🇲
Publishing Since
3/22/2020
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April 15, 2025
<p class="p1">REPLAY - In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad.</p> <p class="p1">We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, influencers—were in style. We hear how the pair grew the site into the powerhouse platform and their learnings from the experience, and Riccardo shares why he eventually left the company in 2017 to pursue his own entrepreneurial endeavors. Riccardo dives into his business philosophies and why he favors the “long-term” strategy, and also divulges his approach to working with brands as an influencer himself. Riccardo then lends advice to brands on how to maximize their influencer strategy, and reveals the key characteristics he looks for in leaders when deciding whether to invest in a company.</p> <p dir="ltr">In this episode, you’ll learn:</p> <ol> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Riccardo Pozzoli shifted from finance to marketing: He shares how a passion for psychology and consumer behavior sparked his approach to building demand.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How The Blonde Salad found early traction: Riccardo reflects on timing, curiosity, and why taking content quality seriously made all the difference.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What guides his business decisions today: Long-term thinking, real brand alignment, and a hands-on mindset shape how he invests, advises, and creates.</p> </li> </ol> <p dir="ltr"><br /> Connect with the Guest:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Riccardo’s LinkedIn - <a href= "https://www.linkedin.com/in/riccardopozzoli/">@riccardopozzoli</a></p> </li> </ul> <p dir="ltr">Connect with Conor Begley & CreatorIQ:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Conor’s LinkedIn - <a href= "https://www.linkedin.com/in/conormbegley/">@conormbegley</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ LinkedIn - <a href= "https://www.linkedin.com/company/creatoriq/">@creatoriq</a></p> </li> </ul> <p dir="ltr"> </p> <p dir="ltr">Follow us on social:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ YouTube - <a href= "https://www.youtube.com/@CreatorIQOfficial">@CreatorIQOfficial</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Instagram - <a href= "https://www.instagram.com/creatoriq/">@creatoriq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ TikTok - <a href= "https://www.tiktok.com/@creator.iq">@creator.iq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Twitter - <a href= "https://twitter.com/CreatorIQ">@CreatorIQ</a></p> </li> </ul>
April 9, 2025
<p dir="ltr">In Ep. 168 of Earned, CreatorIQ CMO Brit Starr sits down with Iris Coker, former director of influencer relations and social media at Kate Spade New York. To start, we dive into Iris’ journey from agency life to leading innovative strategies at Kate Spade New York. Iris shares how the brand successfully merges its cherished legacy with modern influencer dynamics, particularly through TikTok. We explore how creators have become central to Kate Spade's strategy and blurred the lines between organic and paid media. Iris discusses the balance of honoring Kate Spade's heritage while appealing to the ever-evolving Gen Z market, emphasizing the importance of community input and risk-taking, illustrated by campaigns from Set Active and Huda Beauty. Iris provides insights into Kate Spade's new leadership direction, which promises to redefine consumer connections with a focus on sustainability and innovative influencer strategies. To close the episode, Iris shares her experiences from orchestrating an influencer trip, highlighting the transformative power of learning from industry leaders, underscoring the humility and openness that drive innovation and success in this dynamic field.</p> <p dir="ltr">In this episode, you’ll learn:</p> <ol> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Iris Coker blends community and creativity at scale: She shares how her early agency roots shaped a lifelong passion for consumer-first storytelling.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why legacy brands need to stay flexible: Iris talks about balancing Kate Spade’s heritage with a need to meet new audiences—especially Gen Z—on their terms.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What makes influencer partnerships work long-term: It’s about trust, alignment with paid media, and listening to creators as business partners—not just content machines.</p> </li> </ol> <p dir="ltr"><br /> Connect with the Guest:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Iris’s LinkedIn - <a href= "https://www.linkedin.com/in/iriscoker/">@iriscoker</a></p> </li> </ul> <p dir="ltr"><br /> Connect with Brit Starr & CreatorIQ:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Brit’s LinkedIn - <a href= "https://www.linkedin.com/in/britmccorquodale/">@britmccorquodale</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ LinkedIn - <a href= "https://www.linkedin.com/company/creatoriq/">@creatoriq</a></p> </li> </ul> <p dir="ltr"><br /> Follow us on social:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ YouTube - <a href= "https://www.youtube.com/@CreatorIQOfficial">@CreatorIQOfficial</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Instagram - <a href= "https://www.instagram.com/creatoriq/">@creatoriq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ TikTok - <a href= "https://www.tiktok.com/@creator.iq">@creator.iq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Twitter - <a href= "https://twitter.com/CreatorIQ">@CreatorIQ</a><strong id= "docs-internal-guid-8bc7b40b-7fff-a359-a51e-dc2afcca30f5"></strong></p> </li> </ul>
April 1, 2025
<div dir="ltr" align="left">In Ep. 167 of Earned, CreatorIQ CMO Brit Starr sits down with Zaina Sesay, content creator with over 130k followers. To start, we dive into Zaina's journey from high school storytelling enthusiast to becoming a figure in the creator economy. Her unique background in casting and creative development at major networks like MTV and VH1 has equipped her with the experiences that now fuel her content creation. We explore her transformative transition from the corporate world to being a content creator, highlighting the entrepreneurial spirit that drives her. Zaina candidly discusses her participation in Snapchat's 523 program, which provided crucial support in her early creator journey. We also explore Zaina's impactful experience on Netflix's "The Ultimatum," which served as a catalyst for her personal growth and led to the creation of a guided journal addressing the five stages of grief. Her story is a testament to resilience and self love, demonstrating how adversity can be transformed into valuable resources for others.</div> <div dir="ltr" align="left"> </div> <div dir="ltr" align="left">In this episode, you will learn:</div> <div dir="ltr" align="left"> </div> <div dir="ltr" align="left">1. How sharing the messy parts builds real connection: Zaina Sesay explains why letting her audience in on the unpolished moments has created stronger trust and impact.</div> <div dir="ltr" align="left"> </div> <div dir="ltr" align="left">2. Why creators shouldn’t be boxed in: From wellness to home decor, Zaina pushes back on niche expectations and shares why range is part of her brand.</div> <div dir="ltr" align="left"> </div> <div dir="ltr" align="left">3. What makes a strong brand-creator relationship: It’s not one-off deals—it’s collaboration, feedback, and space to grow together.</div> <div dir="ltr" align="left"> </div> <div dir="ltr" align="left"> <p>If you're new to our Earned series, be sure to catch up on all of our previous episodes here:</p> <p><a href= "https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp"> https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp</a></p> <p>Listen to and follow the podcast on: </p> <p>Spotify - <a href= "https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL">https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL</a></p> <p>Apple Podcasts - <a href= "https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691">https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691</a></p> <br /> <table> <colgroup> <col /></colgroup> <tbody> <tr> <td> <p dir="ltr">Connect with the Guests:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Zaina’s LinkedIn - <a href= "https://www.linkedin.com/in/zaina-sesay-71b01629/">@zainasesay</a></p> </li> </ul> <p dir="ltr">Connect with Brit Starr & CreatorIQ:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Brit’s LinkedIn - <a href= "https://www.linkedin.com/in/britmccorquodale/">@britmccorquodale</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ LinkedIn - <a href= "https://www.linkedin.com/company/creatoriq/">@creatoriq</a></p> </li> </ul> <p dir="ltr">Follow us on social:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ YouTube - <a href= "https://www.youtube.com/@CreatorIQOfficial">@CreatorIQOfficial</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Instagram - <a href= "https://www.instagram.com/creatoriq/">@creatoriq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ TikTok - <a href= "https://www.tiktok.com/@creator.iq">@creator.iq</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">CreatorIQ Twitter - <a href= "https://twitter.com/CreatorIQ">@CreatorIQ</a></p> </li> </ul> </td> </tr> </tbody> </table> </div> <p> </p>
Harry Stebbings
All-In Podcast, LLC
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Michael Stelzner, Social Media Examiner
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