by Frankie J
Take control of your digital business and life as a solopreneur. This is your weekly dose of practical advice for the solo business journey, wherever you’re at. Join us as we explore practical strategies to overcome challenges, streamline your business to maximise your impact, pivot through uncertainties, and build lasting professional success without sacrificing personal wellbeing.
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11/12/2024
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April 21, 2025
<p>Learn 3 simple Facebook ad strategies that build your awareness, position you as an authority and generate leads for pennies.</p> <h2>Show Notes:</h2> <p>In this episode of "Ease and Impact: Thriving as a Solopreneur," we explore how to escape the content creation hamster wheel by leveraging strategic Facebook advertising. If you're tired of constant posting and manual outreach, these three cost-effective ad strategies can transform your lead generation process.</p> <h3> </h3> <h3>Episode Highlights:</h3> <ul> <li><strong>The Content Creation Dilemma:</strong> How much of your day is spent creating social media content? Discover a better approach that doesn't require endless posting or dancing on TikTok.</li> <li><strong>Facebook Advertising for Solopreneurs</strong>: Learn why Facebook remains one of the most effective and accessible advertising platforms for solo business owners.</li> <li><strong>Three Powerful Ad Strategies:</strong> <ul> <li><strong>Generating Interest Ads:</strong> Create 'digital handshakes' that introduce your business to potential clients for just pennies</li> <li><strong>Lead Form Ads:</strong> Build your email list automatically while you focus on your expertise. These ads keep users on Facebook (which the platform prefers) and can cost as little as $0.50 per lead.</li> <li><strong>Conversion Ads for Launches:</strong> Perfect for webinars, video series, or time-sensitive offers.</li> </ul> </li> </ul> <p>These ads leverage data from previous campaigns to target the most promising prospects.</p> <p><span style="text-decoration: underline;">Pro Tip:</span> Always split test video against photos with text—sometimes simpler content performs better, despite Facebook's preference for video.</p> <h3>Resource Recommendation:</h3> <p>Zach Spickler's 5-Day Facebook and Instagram Ads Boot Camp ($25) teaches solopreneurs how to set up effective lead generation ads, quickly and easily. </p> <p><a href="https://frankiej--heartsoulhustle.thrivecart.com/checkout-apr-25-fb-ads-bootcamp/">https://frankiej--heartsoulhustle.thrivecart.com/checkout-apr-25-fb-ads-bootcamp/</a> (affiliate link)</p> <h3>Next Steps:</h3> <ol> <li>Consider which ad type best suits your current business needs</li> <li>Sign up for Zach's boot camp to gain confidence in Facebook advertising</li> </ol> <p>____________________</p> <p>Keywords: Facebook ads for solopreneurs, lead generation strategies, automated email list building, solopreneur marketing, Facebook lead form ads, content creation alternatives, affordable Facebook advertising, digital marketing for small business, passive lead generation, Facebook ad costs, social media marketing strategy, Facebook conversion ads, solopreneur lead generation</p> <p> Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US</p>
April 14, 2025
<p>In this episode of the Ease and Impact Podcast, Frankie J shares a proven three-step framework to help digital entrepreneurs and coaches map out their first online course quickly and effectively. If you've been putting off creating your online course, this episode provides actionable strategies to help you structure your course in a way that delivers transformation for your students while making the creation process easier for you.</p> <p><strong>What You'll Learn</strong></p> <ul> <li>How to clarify your course promise through identifying the specific problem, defining the solution, and understanding your ideal student</li> <li>A simple formula for structuring your course promise statement</li> <li>Guidelines for pricing your online course based on its delivery method and value How to map out logical, easy-to-follow modules that create a clear learning path</li> <li>Tips for breaking down modules into digestible, actionable lessons</li> <li>Strategies for creating effective bonuses that address objections and increase desire</li> <li>Naming conventions that communicate your course's value clearly</li> </ul> <p><strong>Key Takeaways</strong></p> <p><strong>Step 1: Clarify Your Course Promise </strong></p> <ul> <li>Identify the specific problem your course solves (be specific - vague problems lead to vague solutions)</li> <li>Define the transformation or outcome students will experience</li> <li>Clarify exactly who your ideal student is and what characteristics they have</li> <li>Use this formula: "My course helps [specific audience] who struggle with [specific problem] to finally achieve [specific outcome] for [price]"</li> </ul> <p><strong>Step 2: Map Out Your Modules</strong></p> <ul> <li>Create 4-8 core modules that serve as milestones on the student's journey</li> <li>Focus each module on a single, clear outcome</li> <li>Ensure modules flow logically from one to the next</li> <li>Example module structure for an email list building course: <ul> <li>Module 1: Clarify your ideal subscriber</li> <li>Module 2: Create an irresistible lead magnet</li> <li>Module 3: Build your opt-in page</li> <li>Module 4: Drive traffic to your opt-in page</li> <li>Module 5: Nurture your new subscribers</li> </ul> </li> </ul> <p><strong>Step 3: Break Modules Into Lessons</strong></p> <ul> <li>Include 2-8 lessons per module (aim for 7-8 maximum)</li> <li>Make each lesson focus on a specific, actionable step</li> <li>Keep lessons simple and digestible</li> <li>Example lessons for "Clarify your ideal subscriber" module: <ul> <li>Lesson 1: Why audience clarity is the foundation of list building</li> <li>Lesson 2: Identifying your audience</li> <li>Lesson 3: Researching where your ideal subscribers are online</li> </ul> </li> </ul> <p><strong>Bonus Tips </strong></p> <ul> <li>Create bonuses that address specific objections (time, money, skills)</li> <li>Name your course with clarity over cleverness (e.g., "30 Day Website Launch Plan for Coaches")</li> </ul> <p><strong>Resources Mentioned</strong></p> <p>Map Out Your Online Course Workshop - A low-cost product ($11) with video lessons and PDF guides covering everything discussed in the episode plus additional resources</p> <p>Purchase<span>Map Out Your Online Course Workshop ($11) </span>- <a href="https://www.frankiejago.com/offers/LshYRaL2?coupon_code=PODCASTDISCOUNT">https://www.frankiejago.com/offers/LshYRaL2?coupon_code=PODCASTDISCOUNT</a></p> <p> </p> <p><strong>Connect With Frankie J</strong></p> <p><a href="https://www.frankiejago.com/">https://www.frankiejago.com/</a></p> <p><a href="https://www.instagram.com/frankiejsolopreneur/">https://www.instagram.com/frankiejsolopreneur/</a></p> <p>Subscribe to the Ease and Impact Podcast on your favorite platform</p> <p>Keywords: online course creation, digital entrepreneur, solopreneur, course modules, course pricing, course structure, coaching business, digital products, course outline, teach online, knowledge business, course framework, digital course, passive income, online education, course content,</p> <p> </p> <p>Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US</p>
April 7, 2025
<p>In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J shares a personal story about how using a Shakti acupressure mat to address chronic back pain unexpectedly became a powerful lesson in building discipline and mental resilience. Frankie reveals how this simple daily practice transformed her mindset and created a ripple effect in her business success.</p> <h2>Key Takeaways:</h2> <ul> <li><strong>Discipline trumps motivation:</strong> Frankie discovered that while motivation is fickle, discipline is the foundation of consistent business growth.</li> <li><strong>The anticipation of discomfort is often worse than the experience:</strong> Just like dreading the acupressure mat, we build up business tasks into mountains that aren't as difficult once we start.</li> <li><strong>Consistency over intensity</strong>: Scaling back (from 20 to 15 minutes on the mat) made the habit sustainable, proving that consistent action beats short bursts of intense activity.</li> <li><strong>Mental resilience is trainable:</strong> The ability to sit with discomfort without seeking immediate relief is a "superpower" for solopreneurs that can be developed through practice.</li> <li><strong>Identity-based habit formation:</strong> Shifting from "I have to do this" to "This is who I am" creates lasting change and follow-through.</li> </ul> <h3>Powerful Quotes</h3> <p>"I never thought a mat covered in 6000 plastic spikes would be the thing that finally taught me about discipline." "I don't always feel motivated, but I choose discipline."</p> <p>"The success of your business is not determined by knowing the latest marketing tactic or having the perfect tech tools. It's built on the foundation of your personal discipline."</p> <h3>Action Steps for Listeners</h3> <ol> <li>Identify your own "Shakti mat" – a small daily practice to build your discipline muscle</li> <li>Notice when you're avoiding business tasks due to anticipated discomfort</li> <li>Consider where an "all or nothing" mindset might be hindering your consistency</li> <li>Develop an identity statement around discipline and follow-through</li> <li>Scale back overly ambitious habits to make them sustainable for the long term</li> </ol> <h3>Connect with Frankie</h3> <p>If you have questions about building discipline or your own story to share, drop your thoughts in the comments below this episode. Subscribe to "Ease and Impact: Thriving as a Solopreneur" wherever you listen to podcasts for weekly, practical, no-BS conversations about sustainable solopreneurship.</p> <p> </p> <p>Keywords solopreneur mindset, business discipline, habit formation, consistency in business, solopreneur success, business growth strategies, mental resilience for entrepreneurs, sustainable business habits, online business discipline, entrepreneur productivity, work-life balance for solopreneurs, mindset coaching, business mindset development, digital business sustainability, consistent content creation</p> <p>________________</p> <p>Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US</p>
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