by Steve Hutt | Shopify Expert and eCommerce Expert
<p>My name is Steve Hutt, and I host the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane</a>, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."</p><p>At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.</p><p>Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.</p><p>Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.</p><p>With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.</p><p>Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.</p><p>Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.</p><p>The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. </p><p>Together, let's unlock your ecommerce potential and accelerate your business to new heights.</p><br /><hr><p style='color:grey; font-size:0.75em;'>
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🇺🇲
Publishing Since
6/11/2018
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April 25, 2024
<p>Welcome to another exciting episode of <a href="https://ecommercefastlane.com/podcast/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane</a>. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.</p><br><p>Together with our host, Steve Hutt, we’ll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.</p><br><p>Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don’t miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today’s episode of eCommerce Fastlane!</p><br><p>Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer" target="_blank">here</a> or through our socials — your feedback is always welcome.</p><ul><li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><p>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane Insights Blog</a>.</p><p><strong>TOPICS INCLUDE</strong>: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 24, 2024
<p>Welcome to another episode of <a href="https://ecommercefastlane.com/podcast/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane</a>. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and supplements to becoming a go-to partner for brands big and small, Bulu has truly reshaped the logistics landscape.</p><br><p>In this episode, Paul will dive deep into how they’ve adapted during the pandemic to help smaller businesses thrive through complexities in logistics and shipping. He'll shed light on their learn-from-mistakes approach, cost-saving strategies, and the critical importance of having the right industry connections.</p><p>We will also explore how Bulu manages both direct-to-consumer and B2B fulfillment for Shopify and Amazon, balancing the need for customized solutions with the efficiency demanded by today’s market. Paul will reveal the pivot towards helping brands stand out with meaning and values, all while showcasing their comprehensive services on platforms like Amazon.</p><br><p>So fasten your seatbelts as we discuss everything from the influence of TikTok influencers to the essential post-purchase experience and fulfillment strategies that make or break e-commerce businesses. Paul's journey from a trailer park to raising impressive capital and handling large-scale brand logistics demonstrates the drive and innovation at the heart of success in the e-commerce arena.</p><br><p>Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer" target="_blank">here</a> or through our socials — your feedback is always welcome.</p><ul><li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><p>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane Insights Blog</a>.</p><p><strong>TOPICS INCLUDE</strong>: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 23, 2024
<p>Welcome to another episode of <a href="https://ecommercefastlane.com/podcast/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane</a>. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.</p><br><p>In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas ripe for improvement and testing. He’ll discuss the ICE method for prioritizing tests and why significant changes, like shipping guarantees, are worth your focus.</p><br><p>We'll also explore the partner ecosystem in Shopify, and Chase will recommend some game-changing optimization apps to further enhance your store’s post-launch performance. Plus, we'll dive into Electric Eye's service, Store Tester, which partners with brands to improve their KPIs and ensure their eCommerce engines are running at peak performance.</p><br><p>If you’re a merchant navigating the complexities of migration and data transformation, or looking to upshift your website's user experience, this episode is tailored for you. From handling legacy data to choosing the right design approach for your store and leveraging the latest tools for conversion maximization, Chase has insights that can turbocharge your results.</p><br><p>So buckle up and let's get started—because in the fast lane of eCommerce, every second and every click matters.</p><br><p>Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer" target="_blank">here</a> or through our socials — your feedback is always welcome.</p><ul><li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><p>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane Insights Blog</a>.</p><p><strong>TOPICS INCLUDE</strong>: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley
Will Smith
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