by WorkSpan
Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.
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Publishing Since
4/24/2018
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February 2, 2025
The cloud migration race is intensifying, and differentiation is essential in a market filled with competition.<br /><br />How can SAP partners stay ahead while driving customer value through collaboration and innovation?<br /><br />In this episode, <a href="https://www.linkedin.com/in/shrutika-purohit-b888059/" target="_blank" rel="noreferrer noopener">Shrutika Purohit</a>, Head of the SAP Partner Ecosystem for <a href="https://aws.amazon.com/" target="_blank" rel="noreferrer noopener">AWS</a> India, shares her expertise in leveraging the power of alliances to transform how businesses adopt and innovate with SAP solutions on the cloud. Shrutika outlines useful strategies as the partner landscape changes, from harnessing the “power of three” collaboration model to building joint solutions that go beyond SAP Rise.<br /><br />Key Learnings:<ul><li>How the “power of three” model (SAP, AWS, and partners) enables seamless customer journeys.</li><li>The role of joint solution development in addressing white spaces and driving differentiation.</li><li>Why partner enablement programs and certifications are crucial for success in the SAP ecosystem.</li><li>Insights into the rise of co-innovation and its impact on partner growth and customer outcomes.</li><li>How AWS empowers partners to scale, specialize, and innovate within the cloud ecosystem.</li></ul><i>Here are some additional episodes featuring other ecosystem leaders that might interest you:</i><br /><ul><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven" target="_blank" rel="noreferrer noopener">#164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem</a></i></li><li><i><a href="https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas" target="_blank" rel="noreferrer noopener">#156 Libby Greco: Get Out There and Break The Glass</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-" target="_blank" rel="noreferrer noopener">#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme" target="_blank" rel="noreferrer noopener">#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn" target="_blank" rel="noreferrer noopener">#151 Mike Stocker: Close 40% More Deals with Partner Influence</a></i></li></ul><br /><i>Links & Resources</i><br /><ul><li><i>Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through <a href="https://www.workspan.com/what-is-workspan/" target="_blank" rel="noreferrer noopener">Co-selling, Co-innovating, Co-investing, and Co-marketing</a>.</i></li><li><i>Download <a href="https://www.workspan.com/guide-to-drive-co-sell-partnerships/" target="_blank" rel="noreferrer noopener">The Ultimate Guide to Drive Co-sell Partnerships!</a></i></li><li><i>Subscribe to the Ecosystem Aces Podcast on <a href="https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326" target="_blank" rel="noreferrer noopener">Apple Podcast</a>, <a href="https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn" target="_blank" rel="noreferrer noopener">Spotify</a>, <a href="https://www.stitcher.com/show/alliance-aces" target="_blank" rel="noreferrer noopener">Stitcher</a>, <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA" target="_blank" rel="noreferrer noopener">Google Podcast</a>.</i></li><li><i><a href="https://community.workspan.com/" target="_blank" rel="noreferrer noopener">Join...
January 28, 2025
Failing to innovate within your partnerships could leave your business behind.<br /><br />As AI accelerates the pace of change, how do leaders ensure they stay relevant while unlocking unprecedented customer value?<br /><br />In this episode, <a href="https://www.linkedin.com/in/jimmya/" target="_blank" rel="noreferrer noopener">Jim Anderson</a>, Vice President of North America Partner Ecosystem and Channels at <a href="https://www.google.com/about/careers/applications/?utm_campaign=profilepage&utm_medium=profilepage&utm_source=linkedin&src=Online/LinkedIn/linkedin_page" target="_blank" rel="noreferrer noopener">Google</a>, shares insights into the principles driving Google’s partner strategies. With 25+ years in tech and a front-row seat to AI’s transformative power, Jim discusses how agility, specialization, and customer relevance transform the cloud ecosystem industry.<br /><br />Key Learnings:<br /><ul><li>Why win-win partnerships are critical to AI-driven customer value.</li><li>The importance of specialization to tackle increasing complexities in the cloud ecosystem.</li><li>How Google is leveraging its Marketplace as a game-changing distribution channel.</li><li>The role of agility and co-innovation in navigating rapid shifts in the tech landscape.</li><li>Why the future of AI is inherently tied to an ecosystem-based approach for businesse</li></ul><b><br /></b><i>Here are some additional episodes featuring other ecosystem leaders that might interest you:</i><br /><ul><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven" target="_blank" rel="noreferrer noopener">#164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem</a></i></li><li><i><a href="https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas" target="_blank" rel="noreferrer noopener">#156 Libby Greco: Get Out There and Break The Glass</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-" target="_blank" rel="noreferrer noopener">#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme" target="_blank" rel="noreferrer noopener">#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era</a></i></li><li><i><a href="https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn" target="_blank" rel="noreferrer noopener">#151 Mike Stocker: Close 40% More Deals with Partner Influence</a></i></li></ul><b><br /></b><i>Links & Resources</i><br /><ul><li><i>Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through <a href="https://www.workspan.com/what-is-workspan/" target="_blank" rel="noreferrer noopener">Co-selling, Co-innovating, Co-investing, and Co-marketing</a>.</i></li><li><i>Download <a href="https://www.workspan.com/guide-to-drive-co-sell-partnerships/" target="_blank" rel="noreferrer noopener">The Ultimate Guide to Drive Co-sell Partnerships!</a></i></li><li><i>Subscribe to the Ecosystem Aces Podcast on <a href="https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326" target="_blank" rel="noreferrer noopener">Apple Podcast</a>, <a href="https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn" target="_blank" rel="noreferrer noopener">Spotify</a>, <a href="https://www.stitcher.com/show/alliance-aces" target="_blank" rel="noreferrer noopener">Stitcher</a>, <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA" target="_blank" rel="noreferrer noopener">Google Podcast</a>.</i></li><li><i><a href="https://community.workspan.com/"...
January 14, 2025
AWS veteran Carla Franklin Richards shares expert insights on building effective co-selling strategies in cloud ecosystems, from interlock processes to tri-party partnerships.
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