The Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.
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October 12, 2022
<p>You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.</p><p>Listings critiqued in this episode:</p><ul><li><a href="https://www.etsy.com/listing/1207214365/green-tea-bergamot-handmade-soap" rel="noopener noreferrer" target="_blank">Green tea bergamot handmade soap</a>: etsy.me/3yeTQTL</li><li><a href="https://www.etsy.com/uk/listing/1298389827/floral-earrings" rel="noopener noreferrer" target="_blank">Floral earrings</a>: etsy.me/3Evso8j</li><li><a href="https://www.etsy.com/listing/1269040894/blue-and-yellow-clip-on-arch-earrings" rel="noopener noreferrer" target="_blank">Blue and yellow clip on arch earrings</a>: etsy.me/3SAP9LZ</li><li><a href="https://www.etsy.com/listing/1295094745/diy-crochet-kit-amigurumi-capybara" rel="noopener noreferrer" target="_blank">DIY capybara crochet kit</a>: etsy.me/3fEBEwm</li></ul><p><br></p><p>Resources mentioned in this episode:</p><ul><li><a href="http://etsy.me/3Cm4UAE" rel="noopener noreferrer" target="_blank">7 Essential Types of Product Photos</a>: etsy.me/3Cm4UAE</li><li><a href="http://etsy.me/3SDkm0A" rel="noopener noreferrer" target="_blank">Ultimate Guide to Product Photography</a>: etsy.me/3SDkm0A</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li></ul>
October 5, 2022
<p>The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.</p><p>Resources and recommendations mentioned in this Audio Article:</p><ul><li><a href="https://www.etsy.com/seller-handbook/article/1078521357565?ref=handbook" rel="noopener noreferrer" target="_blank">Tips for Creating Engaging Explore Videos Shoppers Will Love</a>: etsy.me/3Sy5LnJ</li><li><a href="https://www.etsy.com/seller-handbook/article/how-to-market-your-business-on-tiktok/1026011778660" rel="noopener noreferrer" target="_blank">How to Market Your Business on TikTok</a>: etsy.me/3fDOBXk</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-social-media/636223211006?ref=handbook" rel="noopener noreferrer" target="_blank">Ultimate Guide to Social Media Marketing</a>: etsy.me/3BO8YbD</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li><li><a href="https://www.etsy.com/your/shops/me/advertising?ref=handbook" rel="noopener noreferrer" target="_blank">Start your Etsy Ads campaign</a>: etsy.me/3C2ymKJ</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-advertising/667692755093?ref=handbook" rel="noopener noreferrer" target="_blank">Ultimate Guide to Advertising</a>: etsy.me/3fFHUUo</li><li><a href="https://www.etsy.com/your/shops/me/sales-coupons/step/createCoupon?ref=handbook" rel="noopener noreferrer" target="_blank">Create a coupon for your shop</a>: etsy.me/3RxMRvO</li><li><a href="https://www.etsy.com/seller-handbook/article/how-to-use-etsy-updates-to-help-bring/1070223798218" rel="noopener noreferrer" target="_blank">How to Use Etsy Updates to Help Bring Buyers Back</a>: etsy.me/3BqNiDi</li><li><a href="https://www.etsy.com/your/shops/me/sales-discounts/step/createSale?ref=handbook" rel="noopener noreferrer" target="_blank">Schedule a sale in your shop</a>: etsy.me/3rpAdEL</li><li><a href="https://community.etsy.com/t5/Etsy-Success/Etsy-Insights-Getting-the-most-out-of-Etsy-Sales-Events/m-p/139256039?ref=handbook#M167633" rel="noopener noreferrer" target="_blank">Etsy Insights Forums post: Getting the most out of Etsy Sales Events</a>: etsy.me/3V0Z9zE</li></ul>
October 5, 2022
<p>Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.</p><p>Resources and recommendations mentioned in this Audio Article:</p><ul><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles?ref=handbook" rel="noopener noreferrer" target="_blank">Review your processing times</a>: etsy.me/3CqO5ol</li><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles?ref=handbook" rel="noopener noreferrer" target="_blank">Review your shipping profiles</a>: etsy.me/3CqO5ol</li><li><a href="https://help.etsy.com/hc/en-us/articles/360001967188-How-to-Purchase-Australia-Post-Canada-Post-Global-Postal-Shipping-USPS-and-Royal-Mail-Shipping-Labels?ref=handbook&segment=selling" rel="noopener noreferrer" target="_blank">Purchase shippings labels on Etsy</a> (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKO</li><li><a href="https://www.etsy.com/seller-handbook/article/strategies-for-shipping-challenging/541425680646?ref=handbook" rel="noopener noreferrer" target="_blank">Strategies for Shipping Challenging Items</a>: etsy.me/3SOFzpb</li><li><a href="https://www.etsy.com/your/shops/SassafrasZines/tools/shipping/free-shipping-guarantee" rel="noopener noreferrer" target="_blank">Offer a free shipping guarantee</a> (US sellers): etsy.me/3C4LuPB</li><li><a href="https://www.etsy.com/seller-handbook/article/developing-an-international-shipping/541305826984" rel="noopener noreferrer" target="_blank">Developing an International Shipping Strategy</a>: etsy.me/3Sxtt3j</li><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles" rel="noopener noreferrer" target="_blank">Offer shipping upgrades</a>: etsy.me/3x9fckO</li><li><a href="https://www.etsy.com/shipping?ref=handbook" rel="noopener noreferrer" target="_blank">Purchase USPS or Fedex shipping labels on Etsy</a>: etsy.com/shipping</li><li><a href="https://www.etsy.com/legal/shipping/?ref=handbook#insurance" rel="noopener noreferrer" target="_blank">How shipping insurance offerings vary by carrier</a>: etsy.me/3RzqupY</li><li><a href="https://www.etsy.com/seller-handbook/article/introducing-etsys-purchase-protection/1085799204521" rel="noopener noreferrer" target="_blank">Learn about Etsy’s Purchase Protection program</a>: etsy.me/3e0uCS2</li><li><a href="https://www.etsy.com/seller-handbook/article/1079551051393?ref=handbook" rel="noopener noreferrer" target="_blank">Explore discounts through our shipping partners</a>: etsy.me/3SPNbqS</li></ul>
Dylan Jahraus | Etsy Business Coach and E-commerce Expert
Lizzie Smiley
Amy Porterfield
Nick Loper of Side Hustle Nation | YAP Media
Jenna Kutcher
Pat Flynn
Chris Guillebeau / Onward Project
Kate Ahl
Michael Stelzner, Social Media Examiner
Bonnie Christine
Jered Robinson: Etsy Master
Oprah
Alicia Shaffer
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