by Adobe Professional Services
<p>Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level. <br>Please feel free to contact us with any questions you may have via [email protected]. We'll get back to you as soon as possible! </p>
Language
🇺🇲
Publishing Since
9/2/2022
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August 8, 2024
<p>In this episode, our guest speaker, Danone's Global Head of Content and Media, Vianney Baron, joins Elodie Marcel, Group Senior Technical Account Manager at Adobe, to discuss their latest digital marketing initiatives and the role of content management in scaling experiences. Learn how leveraging a single DAM solution improves content reusability and velocity and helps in finding the right balance between centralized governance and localized delivery. </p>
May 28, 2024
<p>In our newest episode, Toni Vanwinkle, VP of Digital Employee Experience, and Emmy Huang, VP of Business Operations - Strategy, Design, and Emerging Products, join Ankur Mehrotra, Manager of Professional Services Consulting, to provide a behind-the-curtain view of how Adobe, as an organisation, is adopting GenAI to empower its employees. Learn about leveraging persona and prioritization frameworks to get started, managing risks while innovating, increasing AI literacy among employees, and securing sponsorships for the 'return on experience' for your business.</p>
April 23, 2024
<p>In the second episode of our GenAI series, Elliott Wiener, Principal Product Marketing Manager, is joined by Evangeline Mao, GenAI Product Lead, to explore how to kickstart your GenAI journey on the right note and to deconstruct the key steps to success. Discover why demystifying the technology capabilities is crucial for setting the right expectations, why identifying viable use cases aligned with customer pain points is imperative, and how creating a POC can ensure early stakeholder buy-in and adoption. Additionally, gain insights into evangelizing GenAI for your enterprise and learn about trends for the near future.</p><p> </p>
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