by Experiences App
Experiences is a podcast about humans creating happy memories through their participation in the experience economy. We discuss how brick and mortar retail is changing rapidly, the clear winners in the experience economy, and visit with brands that are not just surviving, but thriving.
Language
🇺🇲
Publishing Since
7/30/2019
Email Addresses
1 available
Phone Numbers
0 available
December 19, 2024
Hospitality expert Nathan Woods shares practical insights on creating meaningful connections through intentional welcome, transforming customer experiences, and building lasting business relationships.
October 28, 2024
<p><b>Building Community Through Wine: Jennifer Halleck of Halleck Vineyard</b></p><p><strong>Episode Overview</strong></p><p>A conversation with Jennifer Halleck about the journey of building Halleck Vineyard, their approach to wine-making, and how they've built a thriving community around their wines.</p><p><br><strong>Key Moments</strong></p><p><br><strong>Origin Story (1990-2000)</strong></p><ul><li>Jennifer and Ross Halleck moved from Bay Area to Sebastopol in 1990</li><li>Purchased 5 acres, but could only plant 1 acre due to forest coverage</li><li>One of the first vineyards in Sebastopol Hills area (Russian River Valley/Sonoma Coast)</li><li>First harvest sold to Fred Scherer in 1999</li><li>Won first place at Pinot Noir Summit with their first vintage</li></ul><p><strong>Business Evolution</strong></p><ul><li>Started in custom crush facility with Greg LaFollette</li><li>Initially focused on distribution and restaurants</li><li>Pivoted to direct-to-consumer (DTC) during 2008 financial crisis</li><li>Built early customer base through innovative marketing to San Francisco private schools</li><li>Currently produces 2,500 cases annually</li></ul><p><strong>Business Model & Strategy</strong></p><ul><li>Uses custom crush facilities instead of owning winery infrastructure</li><li>Price range: $59-120 per bottle</li><li>Wine club ("Inner Circle") membership includes: <ul><li>6 bottles twice per year</li><li>Free shipping on 6+ bottle orders</li><li>Exclusive access to special events and trips</li></ul></li></ul><p><strong>Experience-Based Marketing</strong></p><ul><li>Offers vineyard tastings with education and local delicacies</li><li>Previously hosted harvest parties where customers could participate</li><li>Conducts private tastings at customers' homes (12-20 people)</li><li>Organizes exclusive wine club trips: <ul><li>African safaris</li><li>European wine tours</li><li>Adventure activities (kayaking, scuba diving)</li></ul></li></ul><p><strong>Keys to Success</strong></p><ul><li>Focus on personal connections with customers</li><li>Strong emphasis on experiential marketing</li><li>Building community through shared experiences</li><li>Maintaining high-quality standards</li><li>Effective SEO and online presence</li></ul><p><strong>Notable Quotes</strong></p><p>"Being part of the story makes it even better." - Jennifer Halleck on why vineyard visits are important</p><p>"Ross' favorite line is the way to make a million dollars at a winery is to start with five million." - Jennifer Halleck cheeky comment on the reality of the wine industry</p><p><br><strong>Advice for New Entrepreneurs</strong></p><ol><li>Understand it's a lifestyle business more than a profit center</li><li>Just take the leap - planning can only take you so far</li><li>Consider getting formal education in winemaking if starting a winery</li><li>Build experiences around your product once you have something to sell</li></ol><p><strong>About Halleck Vineyard</strong></p><ul><li>Location: Sebastopol Hills, Sonoma County</li><li>Website: halleckvineyard.com</li><li>Specializes in: Pinot Noir</li><li>Known for: Small-batch, high-quality wines and exclusive wine experiences</li></ul><p><strong>About the Experiences App</strong></p><ul><li><a href="http://experiencesapp.com/?source=epi5">Experiences app website</a></li></ul><p>The <a href="http://experiencesapp.com/?source=epi5"><em>Experiences App</em></a> is a comprehensive platform designed for event hosts to seamlessly create, manage, and elevate memorable experiences. From cooking classes to crafting workshops, the app offers intuitive tools for organizing bookings, handling payments, and managing guest communication, ensuring that every detail is covered. Whether you’re a small business or a large event space, the Experiences App helps turn each gathering into a professionally managed, unforgettable occasion tailored to enhance customer engagement and satisfaction.</p><p><br></p>
August 1, 2024
<p>Ever wonder how a passion for yarn could transform into a thriving business and vibrant community? In this episode, we unravel the story of Heather Swan, aka "The Yarn Queen," who left her corporate career to pursue her love of fiber arts. Discover how she built Yarncom and the Midwest Fiber Festival from scratch, navigating challenges and weaving together a loyal customer base. Whether you're a crafting enthusiast or an aspiring entrepreneur, this conversation is bound to inspire and offer valuable insights into the world of experiential retail.</p><p><br></p><p><strong>Guest:<br></strong>Heather Swan, aka "The Yarn Queen", founder of Yarncom and Midwest Fiber Festival</p><p><br><strong>Key Topics:</strong></p><ul><li>Heather's transition from corporate career to yarn shop owner</li><li>The $2.5 billion US yarn industry and growing interest in fiber arts</li><li>Launching Yarncom and the Midwest Fiber Festival</li><li>Building a passionate fiber arts community in St. Louis</li><li>Strategies for introducing new customers to knitting and crochet</li><li>The importance of offering experiences in retail</li><li>Balancing beginner-friendly classes with advanced offerings</li><li>Using market research to choose an ideal shop location</li><li>Tips for new entrepreneurs (e.g. hiring a virtual assistant early)</li></ul><p><strong>Memorable Quotes:</strong> <br>"Our tagline is community through creation." - Heather Swan</p><p>"Surrounding yourself with people that support you, that believe in you, and that hold you accountable is what has helped me so much." - Heather Swan</p><p><br><strong>Where to find Heather:</strong></p><ul><li>Yarncom: yarncomstl.com</li><li>Midwest Fiber Festival: midwestfiberfest.com</li></ul>
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