by Agency EA
Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.
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Publishing Since
10/26/2021
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March 5, 2025
<p>Matt Croft of McDonald's Agency 123 joins hosts Rick + Lucy for this episode of Experiential Alchemy. With over 30 years of experience, Matt shares his advice for event professionals entering the industry, why he'll always be a Jennifer Hudson fan and so much more! </p>
January 15, 2025
<p>Hosts Rick and Lucy are joined by Heather Roeper, a seasoned professional with extensive experience in event management and marketing. Heather shares her unique path into experiential, her dream activations (some of which have come true!) and an event horror story that would make even the most seasoned professionals nervous! </p>
July 30, 2024
<p>This episode of Experiential Alchemy focuses on mental health in the experiential marketing workplace. Hosts Rick and Lucy are joined by Sara Pedersen, Organizational Communication & Employee Enablement Manager at Amazon Web Services (AWS). With a master's in positive psychology and over a decade in the events industry, Sara shares valuable tips and tricks for a better work experience.</p>
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