by Rommil Santiago's Experiment Nation
Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify
Language
🇺🇲
Publishing Since
11/22/2020
Email Addresses
1 available
Phone Numbers
0 available
December 2, 2024
Achille Vaulot, a seasoned CRO expert, shares actionable insights on building a mature conversion rate optimization program through data-driven strategies and effective client communication.
October 19, 2024
<p>Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning. Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself. Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations. Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial. Document everything: Detailed documentation helps track results and avoid surprises. Check out the full conversation on Experiment Nation’s YouTube channel!LinkedIn: https://www.linkedin.com/in/ekaterina-shpadareva-gamsriegler/ #mobilemarketing #appmarketing #experimentation #growthmarketing #experimentnation</p>
October 12, 2024
<p>Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways: 1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas. 2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges. 3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona. 4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future. 5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.</p>
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