by Fail First Project
Weekly deep & honest conversations with Pickleball Pro Players, Mental Performance Coaches, and Entrepreneurs. We fail first, to learn first.
Language
🇺🇲
Publishing Since
2/5/2024
Email Addresses
1 available
Phone Numbers
0 available
April 2, 2025
<p>In this episode of the Fail First Podcast, we sit down with Tom Webb, the chief marketing officer of the world's first pickleball tour. Tom shares his incredible journey from working with global giants like Formula One and Red Bull to diving into the exciting world of pickleball. You'll hear about the potential of pickleball as a rapidly growing sport and the innovative ways the Association of Pickleball Players (APP) is working to elevate the game, both for pros and amateurs alike. With insights on building a tribe, creating top-tier content, and the future of pickleball on a global scale, Tom offers valuable lessons on marketing, competition, and how to transform obstacles into opportunities. Whether you're a pickleball enthusiast or just curious about the business side of sports, this conversation will leave you inspired and informed.Find APP HERE: <a href="https://studio.youtube.com/channel/UCzp8-zq6Qpd3g1ykc8Tj9BA"> @TheAPPTour </a> [00:00:00] Introduction [00:01:14] Tom Webb discusses his career transition to the pickleball industry and his attraction to startup-like organizations.[00:02:35] The explosion of pickleball during lockdown and its popularity according to data.[00:03:45] The opportunity to shape an emerging sport as it gains mass participation.[00:05:45] Ken Herman's founding of APP and its historical context.[00:06:30] The mission to represent all pickleball players, focusing on inclusivity.[00:08:40] Building community identity and the psychological aspects behind sport growth.[00:13:18] Using strategy and content to create a cohesive player and fan community.[00:19:12] Audience data and viewership comparisons with other sports.[00:22:45] Importance of maintaining quality in production to boost viewership.[00:37:06] Expansion into international markets and efforts to grow pickleball globally.[00:46:28] Long-term goals for APP and the desire to create identifiable branding.[01:07:54] Potential for sports betting in pickleball and the requirements needed before implementation.[01:26:07] Efforts to enhance player visibility and personal branding through storytelling.[01:34:36] Discussing the steps needed for pickleball to become an Olympic sport.[01:50:37] Tom Webb's reflections on past actions perceived as failures and how these informed future decisions.[01:59:40] Personal insight and concluding thoughts from Tom Webb on maintaining a balanced life.</p>
April 1, 2025
<p>In this episode of the Fail First Podcast, we sit down with Curtis Smith to delve into the meteoric rise and innovative journey of Paddletek in the pickleball industry. Curtis shares the inspiring origin story of how he was initially skeptical about the sport but ultimately convinced by his brother to embrace the potential of pickleball, leading to the rise of Paddletek. Listen as Curtis reveals the challenges of manufacturing in the US, the importance of physics over gimmicks in paddle design, and the company’s dedication to maintaining high performance and integrity in their products. This episode not only covers the technicalities and innovations behind Paddletek paddles but also provides valuable insights into leadership, entrepreneurship, and the grit required to overcome significant industry challenges. Whether you're a pickleball enthusiast or intrigued by business innovation, this conversation is packed with valuable lessons and a testament to the power of believing in groundbreaking ideas.00:00:00 - Intro.00:00:29 - The initial reluctance followed by realization of the potential of pickleball.00:01:23 - Curtis shares the origin story of Paddletek, from a garage startup to a major brand.00:01:44 - The first major event in Arizona, and the overwhelming response.00:06:57 - Discussion on Curtis's career background prior to Paddletek.00:07:22 - The inspiration from his grandfather and the transition from corporate to entrepreneurship.00:11:31 - Importance of not just gimmicky innovations.00:16:31 - Evolution of paddle technology from initial designs to current models.00:16:31 - R&D focus on player needs and performance.00:16:31 - Story of specific paddle innovations, such as the Anna Leigh Waters paddle.00:18:41 - Adjustment and improvement process based on player feedback.00:31:36 - Discussion on PB core testing and its importance.00:31:36 - Exploration of paddle design and future innovation perspectives.00:47:11 - Paddletek's adjustments during the period of change (pandemic, market pressures).00:47:11 - Strategic decisions regarding manufacturing location and material sourcing.00:42:57 - The decision to pay players during the pandemic.00:42:57 - The relationship with Anna Leigh Waters and Christian Alshon.01:18:35 - Reasons behind merging with Pro XR and boundless pickleball under UPP.01:18:35 - Anticipated benefits in innovation and market strategies.01:47:02 - Concerns about the evolution of the sport and maintaining its original appeal.01:47:02 - Paddletek’s commitment to maintaining manufacturing in the USA and focusing on innovation.01:57:15 - Curtis reflects on leadership and company culture.01:57:15 - Grateful Failure, Greatest Fear</p>
March 14, 2025
<p>In this episode of the Fail First Podcast, join us as we dive into the world of Diadem Sports with co-founder Evan Specht , who shares the story behind their mission, "live to play." Evan provides an inside look at how Diadem is pushing boundaries in innovation both in the tennis and pickleball industries. Discover how they are redefining pickleball with their groundbreaking BluCore technology and why they've chosen to focus on the everyday player rather than the professional scene. We'll explore Evan's personal journey from coaching tennis, to knowing <a href="https://studio.youtube.com/channel/UCqnitCp1PcFtS-EWt_ZCBSg" rel="ugc noopener noreferrer" target="_blank"> @JamesIgnatowich </a> kryptonite on the pickleball court and dominating him in Japan, to learning about all the challenges and triumphs Diadem has had along the way. Tune in for a conversation that inspires both athletes and entrepreneurs to pursue passion with purpose.<br />BluCore Paddles , launching Spring 2025! [00:00:04] Introduction to Diadem Sports and Philosophy* [00:00:04] Quote: Tennis and pickleball as platforms for connection* [00:00:32] Mantra: "Live to Play"* [00:00:32] Emphasis on sports as a source of fun and passion[00:02:20] History and Development of Diadem Sports* [00:02:20] Origins and growth of the company* [00:02:20] Introduction of the Dynasty team, a junior program* [00:02:20] Evolution from tennis-focused to incorporating pickleball[00:02:56] Diacon Event* [00:03:14] Purpose and significance of Diacon* [00:03:31] Features of the event: human connection, product reveals, and networking* [00:06:02] Financial considerations and decision-making behind organizing Diacon[00:09:25] Business Strategy* [00:09:25] Marketing and investment strategies* [00:09:25] Importance of networking and human connection in brand growth* [00:09:25] Transition from focusing on the pro game to including average players[00:14:44] Pickleball and Facilities Expansion* [00:14:44] Entering the pickleball market* [00:14:44] Investments in pickleball complexes and facilities* [00:14:44] Opportunities presented by the sport's growth in the US and internationally[00:31:05] Product Development and Innovation* [00:31:29] Introduction of Blue Core technology for paddles* [00:32:08] Characteristics of Blue Core: durability, consistency, and dwell time* [00:35:29] Multiple shapes and thicknesses of paddles using Blue Core technology[00:51:39] Shoe Line: Court Flow and Court Burst* [00:51:39] Development of a new line of shoes for pickleball and tennis* [00:52:44] Technical features and target customers for Court Flow and Court Burst* [00:56:39] Considerations for comfort, support, and pricing in shoe development[01:03:46] Marketing and Product Diversification* [01:03:46] Strategy involving the release of unconventional products like the Vice paddle and Hush paddle* [01:11:55] The introduction of the Diadem pickleball* [01:14:41] Marketing strategy focusing on community and customer connection[01:20:33] Business Challenges and Responses* [01:20:33] Navigating the COVID-19 pandemic* [01:23:57] Strategic pivots and innovations in response to industry challenges* [01:23:57] Consistent focus on organic growth and customer engagement[01:28:54] Conclusion and Vision for the Future* [01:28:54] Desire to become a leading brand in pickleball* [01:31:23] Importance of human connection and embodying the "Live to Play" mantra* [01:31:23] Long-term vision of global expansion and recognition in pickleball</p>
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