by The Global Talent Co.
The future of consumer marketing is brought to you by The Global Talent Co.
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12/19/2024
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April 11, 2025
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she's transforming their approach by balancing data-driven performance marketing with emotional brand storytelling while simplifying their technology stack. Amy shares insights on how ThirdLove differentiates itself in the intimate apparel market with innovative sizing (including half-cup sizes), solving real fit problems, and creating marketing that moves beyond transactional promotions to emotional connections. Topics Discussed: Transitioning from finance (CPA) to marketing leadership in retail Differences in ecommerce strategies between beauty and apparel Building a comprehensive marketing team with the right agency partners Leveraging personalization technology to enhance customer experience The challenge of considered purchases in DTC marketing Moving away from feature-focused marketing toward emotional brand storytelling Future of consumer marketing becoming more circular and less linear with AI
April 11, 2025
In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick has evolved from an online-only DTC model to a sophisticated omnichannel business with a projected £13-15 million in revenue this year. Their manufacturing-on-demand supply chain delivers industry-leading margins while their community-powered content engine has created a flywheel effect that traditional paint brands have been unable to replicate. Topics Discussed: The counterintuitive data showing 90% of customers research paint online but 90% purchase offline Designing a manufacturing-on-demand supply chain that delivers high margins and low inventory costs The optimal colour palette size (100 colours) determined through extensive customer testing How colour trends are shifting from the "grey decade" to bolder expressions of identity Quantifying offline channel growth (470% YoY) through strategic retail partnerships European expansion strategy into France and Germany Their atypical B Corp certification process as an early-stage startup
April 11, 2025
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the "New York Times for wristwatches." Adam shares how the company evolved from a trusted editorial voice to an explosive commerce business during the pandemic, and then strategically pivoted back to its media roots after acquisition by the Watches of Switzerland Group. As a career founder turned executive, Schoenberg offers a unique perspective on brand building, community development, and the pitfalls of over-commercializing content platforms. Topics Discussed: Transitioning from a founder to an executive role and applying entrepreneurial skills in a corporate environment The evolution of Hodinkee's business model from pure content to commerce and back to a media-focused approach Building and maintaining trust with a passionate, high-income niche audience Navigating the rise of social media personalities and influencers in the watch space The crucial balancing act between monetization and maintaining editorial integrity Managing a strategic business model shift without alienating core community members The limitations of AI in creating specialized, high-quality editorial content Rebuilding brand foundations after periods of rapid, capital-fueled growth
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