by Alex Stolz
Film is changing. Business models, audience behaviour and technology are all rapidly evolving - transforming the way stories are told, sold and consumed. In focused and inspiring interviews, senior film executive, Alex Stolz talks to leaders making these changes happen - to bring you essential ideas, techniques and strategies from the cutting edge. Whether you are a storyteller, an established industry professional or simply interested in how film is changing, FUTURE OF FILM will give you the insights, inspiration and competitive edge to thrive in the new landscape. More on film's future can be found at www.futureoffilm.live
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2/24/2017
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March 27, 2025
"Data and AI can increase risk taking" Tobias Queisser In this episode, Tobias Queisser, co-founder and CEO of Cinelytic, discusses how AI and machine learning can not only de-risk decision making in the greenlight and the overall filmmaking process - but also empower greater apparent risk taking too. Tobias addresses common misconceptions about AI, arguing that it can encourage greater creative risk-taking in filmmaking. With host Alex Stolz, they explore the origins of Cinelytic, the challenges in film production, and the role of data in enhancing film success. They also examine the evolving landscape of film distribution, the impact of streaming services, and the importance of understanding audience behavior through data analytics. Additionally, they discuss the potential of AI to boost creativity and economic viability in the industry, and anticipate future innovations in film technology. This episode was originally published on the Marketing and Distribution Podcast. Key Takeaways: - **AI Encourages Creative Risk-Taking:** Tobias explains how AI can reduce uncertainty, enabling filmmakers to pursue more innovative projects. - **Data-Driven Decision Making:** Utilizing data analytics can enhance understanding of audience preferences, leading to more successful films. - **Evolution of Film Distribution:** The rise of streaming services has transformed distribution strategies, emphasizing the need for data-informed approaches. AI as a Creative Tool:** Rather than replacing creativity, AI can support filmmakers by providing insights that inform and enhance the creative process. About Tobias Queisser Tobias Queisser is the co-founder and CEO of Cinelytic, bringing a background in finance, entertainment, and technology ventures. Prior to Cinelytic, he spent a decade in investment banking and co-founded a global investment fund in London. In 2013, Tobias established Arctic Pictures Limited, an international film production company. He holds an MSc in Accounting & Finance from CASS. For more episodes and information, visit Future of Film Podcast (https://futureoffilm.live/podcast/).
March 21, 2025
In this episode of Future of Film Podcast, we’re joined by Fiona Gillies and Mahesh Ramachandra, co-founders of SMASH — the innovative platform that’s transforming how creators connect with industry decision-makers. SMASH is rethinking the pitching process from the ground up—offering creators a structured, accessible space to build and share their projects, while helping commissioners and buyers discover the stories they’re truly looking for. In this conversation, Fiona and Mahesh share the origin story of Smash, explore how AI and smart data are shaping the future of development, and offer practical advice for filmmakers looking to sharpen their pitches and navigate the industry with confidence. We also discuss the art (and pain) of writing a great logline, how to stand out in a crowded marketplace, and why the future of pitching is all about transparency, connection, and creator empowerment. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. About Fiona Gillies - Indie Producer & SMASH co-founder Fiona has produced award winning features and shorts. The Beat Beneath my Feet was in competition in the Berlinale, and her debut feature City Slacker was nominated for a BIFA. She began her career with director Roger Michell at the RSC and has worked extensively both in front and behind the camera. She co-founded SMASH, the Rights and IP Marketplace, with fellow producer Christine Hartland and digital pioneer Mahesh Ramachandra to encourage new, diverse talent to engage with decision makers. About Mahesh Ramachandra – Co-founder / CPO Mahesh is a digital product expert with 25 years of experience building and operating B2B SaaS and B2C entertainment services around the world. He focuses on early-stage products and companies, specialising in product conceptualisation, building teams, lean development, finding product-market fit, and scaling to success. Mahesh recently led the pre-school mobile app studio at eOne (Hasbro) and was previously Chief Product Officer at KidsKnowBest, Azoomee and Hopster, the award-winning SVOD service for kids. Prior to that, he developed and operated live interactive television programmes globally for almost 10 years, following stints in edtech and running his own interactive media studio. Mahesh is a regular speaker at industry conferences such as Kidscreen and the Edinburgh Television Festival and has been a judge for the Interactive Emmy Awards. He is a mentor with the BYP (Black Young Professionals) Network and is a team advisor with Antler Incubator. Mahesh has an MA in Design for Interactive Media from Middlesex University. My SMASH Media won a Gold Award for Tech Innovation at Cannes NEXT, the Innovation section of the 2023 Cannes Film Festival. Check out SMASH at www.mysmash.media
February 26, 2025
In this episode of the Future of Film podcast, host Alex Stolz speaks with Sarudzayi Marufu, founder of Uras Films, about the challenges and opportunities facing filmmakers today, particularly in the African market. They discuss the importance of understanding audience engagement, innovative approaches to crowdfunding, and the intersection of creativity and business. Sarudzayi emphasises the need for infrastructure and support for African filmmakers, highlighting the potential of the continent's creative resources. The conversation also touches on the importance of building a brand and cultivating a loyal audience. In this conversation, Sarudzayi shares insights on the filmmaking process, emphasizing the importance of leveraging personal privilege, understanding financial realities, and learning from experiences. She discusses the significance of marketing and distribution strategies, particularly in the context of independent films and African cinema - encouraging filmmakers to be audacious, share their ideas, and navigate the challenges of distribution while maintaining ownership and integrity. She highlights the need for an entrepreneurial mindset in filmmaking, advocating for a balance between creativity and business acumen. About Sarudzayi Marufu Sarudzayi Marufu is founder and executive producer of the production company Euras Films with a mission to tell bold, unafraid & innovative storytelling & authentic representation. She founded Euras with the mission of increasing representation for underprivileged communities and providing them with the resources to take bold creative risks. Since its inception in 2019, the studio has produced a range of short and feature-length films, the latest of which, All the Wives in Attics, has been selected for several awards at leading film festivals. Prior to Euras Films, Sarue was executive producer at Beyond the Canon, an organisation that aims to diversify the curricula at globally leading drama schools and theaters. Beyond the Canon taps into forgotten masterpieces by culturally diverse playwrights and brings them to national audiences. Previously, she founded Exodus Healthcare, a firm that supports patients living independently in their own homes. She applies her business expertise from scaling Exodus to her work in the film industry, helping underprivileged filmmakers navigate the business of producing films.
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