by Melissa Huff, Josh Huff, Tommy Nguyen
Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa Huff and Tommy Nguyen bring in nationally recognized speakers, leaders of companies, and top experts to help you maximize your self-storage business, optimize your management team, and prepare for what's ahead. Brought to you by the teams at Lighthouse Storage Solutions and StoragePug.
Language
🇺🇲
Publishing Since
1/6/2022
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1 available
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April 17, 2025
<p class="" data-start="84" data-end="444">What separates the good from the truly great in self-storage management? In this episode, Melissa and Tommy are joined by Mark Green from The Jenkins Organization to explore what top-performing managers do differently—and how their daily habits, communication, and customer care lead to higher occupancy and better results.</p> <p class="" data-start="446" data-end="508">Together, they dive into key areas of successful management:</p> <ul> <li data-start="510" data-end="1276"><strong data-start="512" data-end="540">First Impressions Matter</strong> – From Google Business Profile and curb appeal to phone etiquette and in-person greetings, learn how to wow customers before they ever sign a lease</li> <li data-start="510" data-end="1276"><strong data-start="693" data-end="718">Converting More Leads</strong> – Proven techniques for identifying customer needs, recommending the right units, and closing the deal—both in person and over the phone</li> <li data-start="510" data-end="1276"><strong data-start="860" data-end="885">Overcoming Objections</strong> – How to respond when you don’t have the size a customer needs or when you're more expensive than a REIT down the road</li> <li data-start="510" data-end="1276"><strong data-start="1009" data-end="1038">Standout Customer Service</strong> – Tips for smooth move-ins and move-outs, exceeding expectations, and turning great experiences into reviews and referrals</li> <li data-start="510" data-end="1276"><strong data-start="1166" data-end="1186">Daily Excellence</strong> – Actionable habits and sales skills any manager can use every day to boost performance</li> </ul> <p class="" data-start="1278" data-end="1449">Plus more Mark-isms than we can count, like-</p> <p class="" data-start="1278" data-end="1449"> "Just be yourself, unless you're a jerk."</p> <p class="" data-start="1278" data-end="1449"> "Don't give them what they expect. Give them what they want."</p> <p class="" data-start="1278" data-end="1449"> "Know the difference, show the difference, be the difference."</p> <p class="" data-start="1278" data-end="1449">If you want to become the kind of manager that owners rave about and tenants never forget, this episode is full of ideas and inspiration you can put to work immediately.</p> <p class="" data-start="1278" data-end="1449">*There were a few audio issues with Mark's mic that clear up at the 19:20 spot in the podcast, so hang in there</p> <p>Guest: <a href= "https://www.linkedin.com/in/mark-green-a2032379/" target="_blank" rel="noopener">Mark Green</a>, <a href= "https://www.jenkinsorg.com/storage/" target="_blank" rel= "noopener">The Jenkins Organization</a></p> <p>Hosts: <a href= "https://www.linkedin.com/in/tommynguyen865/" target="_blank" rel= "noopener">Tommy Nguyen</a> & <a href= "https://www.linkedin.com/in/melissarhuff/" target="_blank" rel= "noopener">Melissa Huff</a></p> <p>Brought to you by the teams at <a href= "https://www.storagepug.com/resources" target="_blank" rel= "noopener">StoragePug</a> and <a href= "https://www.lighthousestoragesolutions.com/" target="_blank" rel= "noopener">Lighthouse Storage Solutions</a></p>
April 11, 2025
<p class="" data-start="62" data-end="327">What does it take to truly master self-storage management? In this episode, we give a preview of our upcoming session at the Inside Self-Storage World Expo on Friday morning, where they’ll break down the essential skills every great manager and owner needs to succeed.</p> <p class="" data-start="329" data-end="392">We will expand on these four core areas:</p> <p class="" data-start="394" data-end="782">✅ <strong data-start= "396" data-end="417">Managing Yourself</strong> – Building discipline, consistency, and strong leadership habits<br data-start="482" data-end="485" /> ✅ <strong data-start="487" data-end="512">Managing Your Message</strong> – Mastering marketing, brand communication, and first impressions<br data-start="578" data-end="581" /> ✅ <strong data-start="583" data-end="608">Managing Your Tenants</strong> – Delivering excellent customer service and building strong relationships<br data-start="682" data-end="685" /> ✅ <strong data-start="687" data-end="713">Managing Your Facility</strong> – Staying on top of maintenance, security, and operational details</p> <p class="" data-start="784" data-end="1028">You’ll also hear why ongoing education is critical in a fast-evolving industry. Whether you’re a new manager or a seasoned owner, it’s important to stay sharp, stay current, and invest in learning—because your competitors are doing just that.</p> <p class="" data-start="1030" data-end="1171">🎧 Listen now for a sneak peek at what it takes to level up your management game—and why you don’t want to miss this year’s ISS World Expo!</p> <p class="" data-start="1030" data-end="1171">Register today - <a href= "https://ge25iss.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=8" target="_blank" rel="noopener">Management Mastery Workshop at the Inside Self-Storage World Expo</a></p> <p>Hosts: <a href="https://www.linkedin.com/in/joshua-huff/" target="_blank" rel="noopener">Josh Huff</a> & <a href= "https://www.linkedin.com/in/melissarhuff/" target="_blank" rel= "noopener">Melissa Huff</a></p> <p>Produced by <a href= "https://www.lighthousestoragesolutions.com/" target="_blank" rel= "noopener">Lighthouse Storage Solutions</a></p>
April 4, 2025
<p class="" data-start="55" data-end="403">So, you’ve got the land and a feasibility study in hand—now what? In this episode, we walk through the critical next steps before breaking ground on a new self-storage facility. From layout decisions to customer flow to operational planning, this conversation is packed with practical advice for developers and future owners.</p> <p class="" data-start="405" data-end="430">Topics covered include:</p> <ul> <li data-start="432" data-end="1073"><strong data-start="434" data-end="473">Designing with the Customer in Mind</strong> – How your layout impacts customer experience, from unit accessibility to traffic flow</li> <li data-start="432" data-end="1073"><strong data-start="565" data-end="589">Operational Planning</strong> – Will you have an on-site manager or run it remotely? Your answer should shape your design and tech choices</li> <li data-start="432" data-end="1073"><strong data-start="703" data-end="738">Avoiding Common Layout Mistakes</strong> – Keypad placement, truck access, and avoiding bottlenecks at entrances and exits</li> <li data-start="432" data-end="1073"><strong data-start="942" data-end="969">Technology & Automation</strong> – What systems do you need to run your facility smoothly, how should they factor into your build, and how do they relate to each other?</li> </ul> <p class="" data-start="1075" data-end="1271">Whether you’re brand new to the industry or planning your next site, this episode helps you think through what matters most <strong data-start="1199" data-end="1219">before you build</strong>—<strong data-start="1220" data-end="1269">customer experience and operational strategy.</strong></p> <p>Hosts: <a href="https://www.linkedin.com/in/joshua-huff/" target="_blank" rel="noopener">Josh Huff</a> & <a href= "https://www.linkedin.com/in/melissarhuff/" target="_blank" rel= "noopener">Melissa Huff</a></p> <p>Produced by <a href= "https://www.lighthousestoragesolutions.com/" target="_blank" rel= "noopener">Lighthouse Storage Solutions</a></p>
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