by Philip Hernandez
An insider’s take on the theme park and themed entertainment industry trends, Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos and aquariums to haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Subscribe to PRO content on Patreon: https://www.patreon.com/GreenTagged
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🇺🇲
Publishing Since
9/5/2020
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April 19, 2025
In this first audio edition of <a href="https://greentagged.substack.com/" target="_blank" rel="noreferrer noopener">Green Tagged Insights</a>, Philip reads the inaugural newsletter analyzing what he calls "The Uncertainty Epidemic" affecting the attractions industry. With economic uncertainty now higher than during COVID and consumer confidence plummeting, hear how industry leaders are responding through strategic diversification. The episode explores Universal's multi-faceted approach with their UK expansion, United Airlines' barbell strategy revealing shifting tourism patterns, and what attractions of all sizes can learn from these examples. Philip also covers Merlin's entertainment outsourcing partnership with RWS, Disney's Paris expansion plans, and Sphere's content strategy - all presented in a straightforward, analysis-focused format that complements the main podcast.<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
April 19, 2025
Travel patterns are changing. United Airlines' latest earnings reveal a strategic pivot as they prepare for two economic scenarios in 2025, cutting domestic flight capacity by 4% while seeing surges in both premium and budget travelers – but not the middle market. This "barbell demand" mirrors what's happening across the attractions industry, where guests increasingly choose either high-end experiences or budget options. This week, we examine whether regional parks should prioritize local audiences as flight routes decline. Additionally, Merlin confirms its partnership with RWS Global as their entertainment partner – is outsourcing creative talent the new economic reality for operators navigating uncertain waters? Listen to weekly BONUS episodes on <a href="https://www.patreon.com/GreenTagged" target="_blank" rel="noreferrer noopener">our Patreon</a>.
April 12, 2025
Universal's newly announced UK theme park isn't just another expansion—it's a strategic economic revitalization plan positioned to transform Britain's post-Brexit economy. We analyze how this 476-acre project near London promises 8.5 million first-year visitors, 28,000 jobs, and a £50 billion economic impact by 2055. Scott and Philip explore why Universal's diversification strategy—balancing global location risk while expanding into kid-friendly, adult-horror, and now European markets—represents smart portfolio planning that mirrors current financial advice to balance US and international investments. Plus, we examine how Universal's IP-driven approach will differentiate it from Puy du Fou's cultural focus and potentially challenge Merlin's regional dominance. Is this massive project the vote of confidence Britain needs to overcome Brexit's tourism impact? Listen to weekly BONUS episodes on <a href="https://www.patreon.com/GreenTagged" target="_blank" rel="noreferrer noopener">our Patreon</a>.<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
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