by Odette Barry
Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/
Language
🇺🇲
Publishing Since
3/16/2020
Email Addresses
1 available
Phone Numbers
0 available
March 30, 2025
<p id="docs-internal-guid-1c516c4f-7fff-6619-3918-841541feee02" dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode of</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Hack Your Own PR</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we’re joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life’s final chapters with grace, humanity, and proactive planning.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Over the past year, Melissa’s voice has been everywhere, from AFR,</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Australian</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ABC</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> SmartCompany</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mamamia</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Women’s Agenda</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Her work is not just about practical end-of-life planning but about igniting broader social conversations on ageing, living well, and preparing for what lies ahead.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Melissa shares how learning to DIY her PR, including her experience with</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Authority Brand</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Meet The Media</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and working with</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Hack Your Own PR</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> host</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Odette Barry</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> as a mentor, has amplified her message and driven real impact. We dive into the strategies behind her media wins, her approach to thought leadership, and why being proactive—whether for your media presence or your life—is a game-changer.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode, Melissa shares:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The importance of proactive planning:</span> <span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Whether it’s for end-of-life care or PR strategy, preparing early can prevent stress and ensure clarity.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>How to DIY your PR effectively:</strong> Melissa explains why founders and social change leaders should learn the PR ropes themselves before outsourcing.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Why testing and iterating is critical:</strong> She reveals how experimenting with messaging and being open to feedback helped her find a narrative that resonated widely.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Key Lessons:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Plan ahead:</span> <span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Like preparing a birth plan, planning for life's final chapters or your PR strategy can make all the difference.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Stay authentic in PR:</strong> Don’t fully outsource your voice. Keeping close to your messaging ensures it remains true to your mission.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Embrace feedback:</strong> Testing your messaging and refining it based on responses can lead to stronger, more effective communication.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Melissa Reader suggests avoiding:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Vanity metrics in PR:</span> <span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Instead of chasing meaningless numbers, focus on measurable, tangible results.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Avoidant language around death:</strong> Using direct and honest language helps normalise important conversations.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Over-extending yourself as a change maker:</strong> Self-care and setting boundaries are essential to avoid burnout.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> With her thoughtful approach to both social change and PR, Melissa Reader offers invaluable insights for changemakers, social entrepreneurs, and anyone looking to build a meaningful media presence.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Watch the Big Ideas Masterclass</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a style= "text-decoration: none;" href= "https://diyprhub.mykajabi.com/Big-Ideas-Masterclass"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://diyprhub.mykajabi.com/Big-Ideas-Masterclass</span></a><span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find Odette Barry online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.odetteandco.com.au/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.odetteandco.com.au/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.instagram.com/odetteandco/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/odetteandco/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.linkedin.com/in/odette-barry/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.linkedin.com/in/odette-barry/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find Melissa Reader online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a style= "text-decoration: none;" href= "https://www.linkedin.com/in/melissa-reader/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.linkedin.com/in/melissa-reader/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a style= "text-decoration: none;" href= "https://www.meetviolet.ai/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.meetviolet.ai/</span></a></p>
March 23, 2025
<p id="docs-internal-guid-c7624ebb-7fff-a84d-1d9d-b2f20dcd9b21" dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode of</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Hack Your Own PR</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, host</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Odette Barry</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> sits down with</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Calum Jaspan</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, media writer for</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Sydney Morning Herald</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Age</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, to explore the evolving media landscape, journalism's challenges, and the art of pitching stories that stand out.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Calum shares his career journey from</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mumbrella</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to his current role, offering insights into the Australian media industry and what it takes to navigate a dynamic newsroom. He reflects on his experiences covering everything from the ABC and News Corp to emerging trends in podcasting and the influence of public broadcasters like the BBC.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Listeners will gain valuable knowledge on how to approach journalists, craft thoughtful pitches, and understand the nuances of media and marketing storytelling. Whether you're an industry expert looking to build media relationships or a PR professional wanting to refine your pitching approach, Calum's perspective is a masterclass in thoughtful engagement with the press.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode, Calum shares:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> His media career journey:</span> <span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> From London to Melbourne, Calum discusses his transition into journalism, the impact of working at Mumbrella, and his move to The Sydney Morning Herald and The Age.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Evolving role of a media writer:</strong> How the shift away from the traditional Monday media section has changed his workflow and the broader approach to storytelling at The Age and The Sydney Morning Herald.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Effective pitching tips:</strong> Why personalised, thoughtful pitches work best and the importance of avoiding generic or mass-sent emails.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Key Lessons:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Be direct and personal:</strong> Calum appreciates when PRs reach out with personalised, relevant insights rather than blanket pitches.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Understand the audience:</strong> Tailoring your pitch to fit The Age and Sydney Morning Herald’s style and readership is crucial to gaining traction.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Embrace genuine conversations:</strong> Whether over the phone or through email, building authentic relationships with journalists can lead to more meaningful coverage.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Calum Jaspan suggests avoiding:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Generic pitches:</span> <span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Avoid sending mass emails without personalisation or understanding the journalist's beat.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Jargon and over-complication:</strong> Keep your language clear and accessible, ensuring your message resonates with a broad audience.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Last-minute requests:</strong> Respect a journalist’s time by providing well-prepared and relevant information upfront.</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> With his down-to-earth approach and insider insights, Calum offers a wealth of knowledge for anyone looking to navigate media relations with authenticity and strategy.</span></p> <p> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find Odette Barry online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.odetteandco.com.au/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.odetteandco.com.au/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.instagram.com/odetteandco/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/odetteandco/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.linkedin.com/in/odette-barry/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.linkedin.com/in/odette-barry/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find <span id= "docs-internal-guid-f5e815cf-7fff-15ff-5cd9-11b759ec7151" style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Calum Jaspan</span> online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a href= "https://www.linkedin.com/in/calum-jaspan-a61411154/">https://www.linkedin.com/in/calum-jaspan-a61411154/</a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a href= "https://www.smh.com.au/by/calum-jaspan-p536wx">https://www.smh.com.au/by/calum-jaspan-p536wx</a></p>
March 17, 2025
<p id="docs-internal-guid-267cbea2-7fff-2f8e-7998-028c7d438854" dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this episode of</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Hack Your Own PR</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Odette Barry sits down with the unstoppable Mia Fileman, founder of</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Campaign Del Mar</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and one half of the brains behind</span> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Ripple Festival</span><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Mia shares her journey of building a two-day event that fuses creativity, small business, and purpose, offering a insights on how to navigate the public speaking circuit with intention, and as a true advocate of the events that you’re keen to speak at.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> We dive into:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The inspiration behind Ripple Festival and why Mia and co-founder Fiona Johnston decided to build a festival from scratch.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> How Mia balances creativity with business strategy to deliver impactful campaigns and events.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The challenges and opportunities that come with pitching and speaker selection, what Mia looks for when deciding who takes the stage at Ripple Festival.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The importance of building relationships, knowing your audience, and staying true to your values when crafting pitches.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Why small businesses are key to Mia’s approach, and how Ripple Festival is designed to serve the community and create lasting impact.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> How to effectively use ChatGPT to stretch and strengthen your big ideas for speaking engagements</span></li> </ul> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mia also opens up about the creative process, embracing uncertainty, and how women entrepreneurs can take risks and trust their instincts.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Key Takeaways:</span></p> <ul> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> How to pitch yourself creatively and authentically for speaking engagements</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Tips for building meaningful partnerships and finding the right collaborators.</span></li> <li dir="ltr" style="line-height: 1.38;"><span style= "font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The importance of “building in public” and being transparent in your entrepreneurial journey.</span></li> </ul> <p> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> If you're a small business owner, entrepreneur, or marketer looking to make a big impact, this episode is packed with actionable insights and inspiration to help you step up your game.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find Odette Barry online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.odetteandco.com.au/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.odetteandco.com.au/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.instagram.com/odetteandco/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/odetteandco/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.linkedin.com/in/odette-barry/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.linkedin.com/in/odette-barry/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p> </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find Mia Fileman online:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.ripplefestival.au/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.ripplefestival.au/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.instagram.com/ripple_festival/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/ripple_festival/</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"> <a style="text-decoration: none;" href= "https://www.instagram.com/campaign_del_mar/"><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> https://www.instagram.com/campaign_del_mar/</span></a><span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p>
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