by David Perell
Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.
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Publishing Since
8/20/2023
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April 9, 2025
Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenheim and Apple Store. We also talk about what skills will still matter as AI continues to improve and why learning to write might be more important than ever. Enjoy! A few links: Join the Essay Architecture beta: https://essayarchitecture.com/ Follow Michael Dean on Substack: https://michaeldean.site/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
April 2, 2025
The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
March 26, 2025
Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This is one of the most in-depth looks at what it means to be a writer in 2025. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
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