by HighText Verlag OHG
Zukunftsforschung aus der gesamten Welt der digitalen Transformation, disruptiver Märkte, digitalem Marketing und E-Commerce
Language
🇩🇪
Publishing Since
11/10/2020
Email Addresses
1 available
Phone Numbers
0 available
July 10, 2024
<p>Wie macht man auf Tiktok schöne Kampagnen, wenn die Aufmerksamkeitsspanne dort kürzer ist, als die eines Goldfisches, wie eine vielzitierte Studie sagt? Um die besagten acht Sekunden auszunutzen, muss man die Kommunikation von GenZ und Gen Alpha verstehen.</p> <p>Mit Joachim Graf und Christian Gehl</p> <p>Cover: Leonardo.AI/jg</p>
July 3, 2024
<p>Im Krisenjahr 2024 haben sich die ECommerce-Projekte verändert, die deutsche Unternehmen und Onlineshops umsetzen. So verändern sich sowohl die durchschnittlichen Budgetgrößen, aber auch der technische und zeitliche Fokus hat sich verschoben.</p> <p>Mit Joachim Graf und Dominik Grollmann</p> <p>Cover: Midjourney/jg</p>
June 26, 2024
<p>Die Zahlen stammen aus einer aktuellen iBusiness-Studie. Wo und warum so viele Erwachsene aktive Fans von InfluencerInnen sind - der Videopodcast.</p> <p>Mit Joachim Graf und Christian Gehl</p> <p>Cover: Midjourney/Sebastian Halm</p>
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