by Danielle Calabrese
It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the It's All Happening Website (https://www.itsallhappeningagency.co/) and on Instagram (https://www.instagram.com/itsallhappeningco/)
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🇺🇲
Publishing Since
2/9/2025
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April 21, 2025
Today I sat down with the powerhouse behind Tru Bar, Founder & CEO Erica Groussman—and let me tell you, she brought it. We talked about how she’s taken Tru Bar nationwide (and she’s just getting started), what it really looks like to juggle work, life, a growing team, and constant innovation. Oh—and did I mention she pulled the company out of $7 million in debt? Her journey is raw, real, and packed with grit, resilience, and serious tenacity. This one’s a must-listen for any founder chasing the dream.
April 14, 2025
I sat down with French Squirrel founder Sydney Wainer to talk about what it really takes to grow a values-driven CPG brand. We got into the nitty gritty—unit economics, scaling smart, and building strong retail relationships . Plus, she shared the personal health journey that inspired it all. It’s honest, inspiring, and full of takeaways for any founder on the rise. If you've been sitting on idea and waiting for the right time to bring it to market, this founder story is your sign that now is your time. Don't sleep on this ep!
April 7, 2025
Question: Do you know what a total badass Jordan Rondel is? If not, let me introduce you. Her creativity isn’t just inspiring—it’s effortlessly cool. If you’re a female founder (or dreaming of becoming one), this convo is a must-listen. Jordan keeps it real, sharing the highs, the lows, and everything in between with honesty and heart. I walked away from this chat so inspired, and I think you’re going to love it just as much as I did. In our conversation, Jordan dishes on how she turned her love of baking into The Caker—an international cake brand with serious cult status. She gets real about the wild ride of scaling a business, moving to LA, and riding the pandemic wave by launching luxe cake kits. As always, she keeps it honest and fun, talking about intuition over ego, the magic of staying creative, and carving out space in a world that wasn’t exactly built for women with big ideas (and even bigger dreams). Buckle up! Its a good one.
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